iTunes Radio will broaden iAd offerings to audio and video, so Apple's staffing up

Thursday, September 5, 2013 - 9:00am

Apple is reportedly beefing up its sales force as it expands its iAd mobile advertising network and readies its iTunes Radio webcasting service.

AdAge reports (hat-tip to Tom Taylor, who covers the story today in Tom Taylor now here) Apple posted want ads on its job board for five iAd-related jobs, plus another 35 to LinkedIn in August alone. Apple's job openings include account coordinators, ad design managers, project managers, and engineers to create new rich media ads for iAd. The company is also hiring ad execs with creative experience to work with advertisers and agencies to create better ads.

AdAge's coverage links to an eMarketer report from June projecting iAd U.S. revenue growth from $213 million this year to $376 million in 2014 and $623 million in 2015.

Apple will hold a special media event on Tuesday, reportedly to unveil two new iPhone models. Observers believe the new mobile operating system, iOS 7, will go live a week or so later, and with it, Apple's heralded iTunes Radio Internet radio service.

Read more in AdAge here.

RAIN Summit to present "Alternative Revenue Strategies" panel at next month's Orlando event

Friday, August 16, 2013 - 12:15pm

As a way to explore some novel online radio revenue methods beyond the typcial CPM campaign, RAIN Summit Orlando will present the "Alternative Revenue Strategies" panel. On the panel to discuss topics like performance-based and direct response campaigns, ad exchanges, and "daily deals" will be Dial Global's Matt Cutair, Univision's Ted Gurley, and Pandora's Dan Weiner.

Dial Global VP of digital operations and sales Matt Cutair (upper right) is responsible for overseeing all digital advertising sales and operations. He's based in New York, and his experience includes a stint with Pandora. He began his radio career as a producer and on-air talent at CBS Radio's WJKF-AM.

VP of digital sales for Univision Radio U.S. and Puerto Rico, Ted Gurley (left) is a former Katz Media Group VP/GM, with experience in broadcast- and cable-television. He's co-author of one of the first books about digital media and the entertainment and music industry, called Plug-In: The Guide to Music and the Net.

Western region VP of sales for Pandora is Dan Weiner (lower right). He's based in Los Angeles, where he was regional VP for the Fox Audience Network, and station and market manager for CBS Radio and Clear Channel.

Alternative Revenue Strategies is just one of five informative discussion panels RAIN Summit Orlando will present. Entercom Communications president and CEO David Field will give the keynote address, and GroupM Next executives will present their research on streaming audio and advertising. RAIN publisher Kurt Hanson will make his "State of the Industry" address, and the day will conclude with the presentation of the RAIN Internet Radio Awards and the RAIN Reader cocktail party.

Get the latest information on the Summit here, and register for RAIN Summit Orlando here. Since the Summit is an Official Partner Event to The Radio Show produced by the NAB and RAB, there's a special two-for-one discount for those attending both events. Simply select the "Radio Show + RAIN Summit" package when you register for the Radio Show.

Katz 360, Marketron, Intertech execs on board for September 17 Summit

Tuesday, August 13, 2013 - 12:50pm

Katz360's Mort Greenberg, Marketron's Martin Kristiseter, and Intertech Media's Al Pervin will join us at RAIN Summit Orlando to discuss strategies for staffing an effective digital sales team.

The "Building a Top Digital Sales Team" panelists will teach you what to look for when hiring, the best practices for digital sales training, and how to furnish your staff with the best tools to optimize inventory.

RAIN Summit Orlando is September 17, and leads off The Radio Show produced by the NAB and RAB. We'll present fourth-annual RAIN Internet Radio Awards, and conclude with the RAIN Reader cocktail party.

Greenberg (top left photo) took the president's position at Katz360 (which is being rebranded as PROXi Digital) in October, to oversee the monetization of Katz 360’s affiliates and develop the company's "location ad" products (his previous position was as global head of ad sales for Nokia's Location & Commerce division). Greenberg led the transformation of NBC Universal's integrated broadcast and digital ad sales.

Joining Greenberg, Marketron's Martin Kristiseter was founder and president of mSnap, a leading mobile advertising solution provider and the largest broadcast-based mobile ad network. Since its acquisition by Marketron, Kristiseter (middle photo) has served as VP/mobile solutions. He's responsible for the product direction and sales of the Marketron Mobile solution, used by broadcasters like Saga Communications.

Intertech Media director of sales Al Pervin (bottom left) has been a TV anchor and radio talk show host, and was VP/GM of legendary Detroit alternative rock station 89X. Intertech provides web content management, website development, streaming, geo-targeted ad insertion, database marketing, mobile applications, and more to over 1,200 radio and television stations.

We'll soon announce more industry experts who'll speaker at RAIN Summit Orlando. The event will also feature a keynote presentation from Entercom Communications president/CEO David Field, and the presentation of the fourth-annual RAIN Internet Radio Awards. RAIN Summit Orlando is an Official Partner Event of The Radio Show produced by the NAB and RAB. See the latest here. Register for the Summit here.

TuneIn building radio sales force

Tuesday, June 25, 2013 - 12:50pm

TuneIn announced it's hired three new sales executives with radio experience.

Jon Latzer will be director of strategic sales, Scott Elberg is the new East Coast audio sales manager, and Leon Clark will handle the same position out West.

The company, now with 80 full-time employees, has also opened a New York office, and is forming sales teams in major markets like New York, Chicago, San Francisco, and Los Angeles.

TuneIn is the tuning service/online radio aggregation that offers streaming access to more than 70-thousand broadcast- and online-only radio stations and two million podcasts. TuneIn reports more than 40 million monthly active listeners, and says it surpassed one billion listening hours between January and April of 2013.

Arbitron says Cleveland TV outlet's use of its data to sell Pandora locally is unauthorized

Monday, January 28, 2013 - 1:30pm

Arbitron is suing a Cleveland television station that's reportedly joint-selling with Pandora, and allegedly improperly using Arbitron data.

Arbitron accuses Gannett WKYC-TV of infringing on its copyright in media kits the station is distributing. The sales kits -- "Bringing Local Internet Radio Advertising to Cleveland!" -- include several months of 2011 PPM data, along with Arbitron trademarks.

In summer of 2011, Pandora and Edison Research began announcing results of studies they said showed Pandora's emergence as a significant competitor to traditional radio in major U.S. radio markets, comparing local Pandora listening to published Arbitron "cume" and AQH measurements of local major-market radio stations. Finally in December, Arbitron issued a paper called "Thoughts on Comparing Audience Estimates," saying comparisons of its PPM measurements and listening measurements based on server logs from "Internet music services" are unreliable. (See more in RAIN here.)

In June of last year Pandora announced its Pandora Local Reseller Program to allow local media companies to bundle its ad inventory into packages for local advertisers (see RAIN coverage here, and Pandora's own announcement here).

As Tom Taylor reports, the media kit says Pandora offers, "No clutter! Pandora serves only ads every 20 minutes in-between songs. Only one ad per screen – 100% share of screen. Audience is guaranteed, not estimated. No wasted impressions! We are the only way to buy Pandora locally, in Northeast Ohio."

Read today's Tom Taylor Now here.

Ronning takes exec post at AdLarge Media

Tuesday, September 18, 2012 - 11:15am

Radio and digital ad firm AdLarge Media has named industry veteran Eric Ronning its first-ever Executive Vice President, Chief Revenue Officer of its Digital Division.

In 2003 Ronning and Andy Lipset formed Ronning/Lipset Radio (later RL Radio) to serve the Internet radio industry. In 2008 the company was acquired by TargetSpot, where both served (Ronning until early this year).

AdLarge Media services servicing traditional radio, digital and mobile content providers.

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