Christian/conservative media company Salem no stranger to online and digital

Tuesday, April 2, 2013 - 12:40pm

Religious media company Salem Communications has launched its website as a portal to streams of its more than 60 Christian/conservative music and talk broadcast properties. The new portal also includes on-demand programming from Christian ministries as well as several live streaming Spanish-language Christian talk stations.

While Salem radio streams will still be available elsewhere (e.g. iHeartRadio), will exclusively showcase Salem properties.

In addition to its extensive broadcast holdings, the Salem Web Network provides online Christian and conservative-themed websites, content, and streaming. Seventeen percent of Salem's Q4 revenue came from its online businesses; 15% across all of 2012.

" is a joint effort of Salem's radio and new media divisions. Together we have built a content aggregator that gives our listeners, ministries and advertisers digital content delivery within an environment that is consistent with their values and ours," said Salem Radio Division President, Dave Santrella.

Most major webcasters flat in September online ratings

Monday, October 29, 2012 - 1:20pm

Triton Digital's September Internet Audio Top 20 ratings reflect some pretty significant growth for the aggregation of NPR Member Stations. The group has taken the #10 spot for Average Active Sessions (AAS) 6a-12M Monday-Sunday in the September Domestic Ranker (see chart below). The 12,236 AAS for NPR Member Stations is 58% higher than its August number. (While Triton's press release gives no indication, we'd guess it likely that at least some of this growth reflects the addition of more stations to this group.)

Religious/conservative broadcaster Salem Communications, #14 for the same ranker, saw its AAS rise 24% since last month.

The largest webcasters saw little to now growth month-to-month. Pandora's AAS was up 3%; CBS's continued to slide, down 11% since August (CBS online listening in this particular ranker is down 54% in the past 12 months. Compare that to Clear Channel, which is up 94% over the same time period).

Finally, something seems to have changed for Digitally Imported some time in August. Traditionally leader among Internet-only webcasters, DI dropped 57% in this ranker in the past month alone. It's likely a change like this reflects a measurement error of some sort. [UPDATE: Digitally Imported has indeed informed us that not all of its streams were counted in these most recent ratings periods. -- PM]

See all of Triton Digital's Internet Audio Top 20 Rankers here.

Salem stations will be available on iHeartRadio platform in September

Tuesday, July 24, 2012 - 12:00pm

Clear Channel's iHeartRadio stream directory will soon include Christian/conservative radio Salem's station streams. Salem’s 97 AM and FM radio stations in 37 markets will be available to iHeartRadio users beginning in September.

Though some station and groups have agreed to make iHeartRadio the exclusive aggregator for their streams, Salem in April entered a similar agreement with tuning service and app developer TuneIn (see RAIN here). The group also made news recently for entering a 3-year streaming deal with Triton Digital (coverage here), and in March announced that Internet revenues represented 14% of its Q4 2011 earnings (here) (though it should be noted that Salem isn't purely a broadcast radio company; it's also an Internet content provider and magazine and book publisher).

Clear Channel's iHeartRadio platform boasts 10 million registered users, and offers more than 1,000 broadcast and online-only radio stations and user-created Custom Stations. Last month (here) radio groups Cox Radio and Emmis Communications joined the iHeartRadio platform. Yahoo! Music made iHeartRadio its "preferred radio" partner (more here).

Triton Digital signs Salem to 3-year streaming deal

Friday, July 13, 2012 - 12:00pm

Triton Digital has reportedly agreed to a 3-year deal with Christian broadcast group Salem Communications to provide streaming for 94 of the group's stations, as well as audience metrics and ad-delivery.

Also as part of the deal, Triton will handle archiving Salem shows to automatically create RSS feeds for podcast purposes.

Triton Digital now provides streaming for 18 of the U.S. top 25 largest radio ownership groups, and at least some services for 24 of the top 25.

Triton Digital's press release is here.

TuneIn adds Salem stations, featured in T-Mobile's "Music Hub"

Thursday, April 12, 2012 - 11:40am

TuneIn on AndroidOnline radio aggregator TuneIn has added 96 station streams from Salem Communications. "Overnight we've expanded our footprint in digital," said Salem Radio Division president Dave Santrella. "We have made it easier for our current listeners to access our programming from wherever they are and have opened up our broadcasts to new audiences." Find more here.

TuneIn just recently also added streams from CBS Radio (RAIN coverage here). Altogether the service offers more than 60,000 web radio streams.

T-Mobile is featuring TuneIn's Android app in "Music Hub," the cellular company's digital storefront app for Android devices. "This partnership has the potential to add millions of new people to our active monthly listener base," said Carl Rohling, TuneIn's VP Business Development. Find more here.

Rohling will appear at RAIN Summit West, which takes place this Sunday. He'll speak on the "Connected Dashboard" panel, along with members of Aha Radio, Cox, Livio Radio, Live365 and knowDigital. Find out more here.

Salem web revenues up 37% in Q4, making up 14% of total earnings

Friday, March 9, 2012 - 11:30am

SalemInternet revenues represented 14% of Salem's total earnings in Q4, the broadcaster announced yesterday. Web revenues grew 37% year-over-year, reaching $8.1 million.

That includes local websites (up 20%), national Christian websites (up 45%) and political opinion sites ("strong double digit" growth). For the total fiscal year, Internet revenues increased 35.8%.

Broadcast revenues were up 2.8% in Q4, reaching $45.8 million. Total revenue increased 6.2% to $57.1 million. You can find Salem's full financial results here.

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