Rose

Expert insight into growing your streaming audience AND revenue at RAIN Summit West

Thursday, March 14, 2013 - 1:10pm

Edison Research co-founder and president Larry Rosin will pull "double duty" at RAIN Summit West, coming up April 7 in Las Vegas.

First, Rosin (top right) will join Arbitron SVP/Marketing Bill Rose (left) -- creating the tandem of "Rose 'n Rosin" -- to present the newest installment of their firms' annual joint-study "The Infinite Dial," examining technology adoption among radio listeners. It'll be the first of two presentations of valuable new research at RAIN Summit.

Rosin will also moderate our "Accelerating Your Audience Growth" panel (which we announced here), to investigate ways to increase listening for your webcast. The other pros joining the talk include The Echo Nest's Jim Lucchese, Rachna Bhasin from SiriusXm Radio, consultant/research expert Alan Burns, Pandora's Chris Martin, and Steve Jones from ABC Radio News.

After addressing audience growth, it'll be time to discuss how to "Jump Start Your Revenue," with a panel moderated by Triton Digital President of Publisher Development Dominick Milano (first announced here).

Michael Jackel, who's VP/West Coast Advertising Sales for leading music subscription service Spotify, will join the panel. Jackel (lower right) is a veteran of audio and digital media sales, with experience at Clear Channel Digital / iHeartRadio, Clear Channel radio and digital sales in L.A., and Katz Radio Group on both coasts. Dean Mandel is VP/Sales for Katz360, and manages digital sales efforts for more than 500 seller in various Katz Media Group divisions. Mandel (lower left) will also join the conversation, to discuss vital revenue strategies for Internet radio.

RAIN Summit West is Sunday, April 7 in Las Vegas. The annual full-day Internet radio conference is a co-located education program of the NAB Show. Now in its 12th year, the Summit focuses on the intersection of radio and the Internet. Keynoting the even will be RAB president and CEO Erica Farber (more in RAIN here) and Rhapsody International president Jon Irwin (more here). Register today (and save 20% when you use the discount code in the RAIN daily e-mail, to which you can subscribe here), via the RAIN Summit West page.

Arbitron, Edison report "largest year-over-year jump" in weekly Net radio usage they've yet seen

Wednesday, April 11, 2012 - 11:40am

Two weeks ago Edison Research and Arbitron announced they'd found weekly Internet radio listening grew 30% during 2011 (see our coverage here), and that 29% of 12+ Americans (76 million) now listen to Internet radio weekly, for an average of almost ten hours a week. Yesterday the companies officially released the study from which that finding comes, "The Infinite Dial 2012: Navigating Digital Platforms."

"We’ve been tracking the usage of online radio in this series since 1998, and this year’s increase in weekly usage is the largest year-over-year jump we’ve ever recorded," said Bill Rose, Arbitron SVP/Marketing.  Edison Research VP/Strategy and Marketing Tom Webster added "The jump in weekly online radio usage is remarkable, but really a trailing variable to the rise in smartphone penetration, which has enabled much of that growth."

As always (this is the 20th edition of the study), the researchers looked at cellphone/smartphone penetration and use, other portable digital media devices, overall Internet usage, online video, and social media. 

A few points of interest to the Internet radio industry:

  • 39% of Americans 12+ (103 million) have listened to Internet radio in the last month.
  • 17% of cell phone owners report listening to Internet radio in their cars by connecting their phones to their car stereo, a 50% increase in the past year.
  • Smartphone ownership has tripled in the last two years. 44% of all 12+ Americans own a smartphone, which is half of all cell phone owners.
  • A third of at-work radio listening is done on a computer or mobile device. 12% of smartphone owners listen to online radio "several times per day" or more.
  • "Heavy" Internet and radio users are more likely to be employed full-time.

Read more from Edison Research and Arbitron here, and see all the research presentation slides here.

Syndicate content