Reynolds

Triton's Reynolds proposes radio panel for SXSW tech conference

Tuesday, August 27, 2013 - 12:55pm

Triton Digital head of strategy Patrick Reynolds wants the growing field of digitally-delivered radio represented at the upcoming SXSW conference. His idea: a panel to discuss radio and the coming "Internet of Things." 

He's submitted a proposal for a panel at the event called "Smart Watches, Consoles and Fridges – Oh My!" SXSW panels are determined by popular vote.

The panel description reads: "As it becomes simpler for everyday devices to stream audio, this session will take a look at how music will follow us throughout our lives on devices we never would’ve mistaken for a radio in the past. In this next generation of music listening, everything from the types of services we use, content ownership, music curation and monetization are primed for disruption."

You can see more about it, and vote for it, at the SXSW Panel Picker site here. (h/t to Mark Ramsey, more from him today here)

Outside of monster Pandora share, San Diego listened to close to 5,000 different sources of Net radio in May

Tuesday, June 25, 2013 - 12:50pm

Triton Digital chief strategy officer Patrick Reynolds spoke at last week's Hivio conference in San Diego, and revealed some interesting stats on that city's Internet radio listening.

According to Reynolds, in May about two-thirds of the market's online listening was to Pandora (Pandora's April AAS was about 72% of the entire Webcast Metrics Top 20's in the "Domestic Mon-Sun 6a-12M" ranker.) The other one-third of San Diego's online listening not going to Pandora was shared across an astounding 4,754 different sources, including a good number of commercial broadcasters from outside the market (from all over the country, according to Reynolds). 

San Diego in May had a 5,126 "AAS" (Average Active Sessions, or the average number of streaming listeners at any given moment during the month). Focusing only on the 6a-8p daypart, that number was about 9,500.

Listeners in the market tuned in on 60 different devices, which included smartphones, gaming consoles, and desktop Internet tuners.

Inside Radio reported on Reynolds' comments from the Hivio conference.

Triton Digital realigns, expands duties for three execs

Monday, January 7, 2013 - 11:15am

Pointing to a "streaming audio market projected to reach $2 billion by 2015," Triton Digital announced last week its plans to realign its organization -- to "simplify and centralize all publisher and advertiser-related initiatives."

In the new structure, "all agency and advertiser-facing activity will be managed at the enterprise level under the leadership of President of Market Development, John Rosso," according to the company announcement. "All publisher-facing activity will be managed centrally by President of Publisher Development, Dominick Milano. In addition, Patrick Reynolds expands his strategic role as Chief Strategy and Marketing Officer."

Triton Digital provides digital services to traditional and online radio, like its in-stream advertising services Streaming Console and Station Console, and audience measurement service Webcast Metrics.

Triton's Reynolds finds a happy spot between info scarcity and overload

Thursday, June 7, 2012 - 11:40am

Triton Digital EVP Patrick Reynolds has a column in an upcoming issue of MediaPost's Media Magazine on the "pendulum swinging back" away from our current state of media and social overload.

Not long ago, Reynolds describes, you read a paper, listened to a handful of radio stations, watched a couple TV channels. Digital technology in the form of streaming enterainment options and social media soon made your options -- and info intake -- explode. "You're choking on all your choice," he writes.

"There’s a place between state-controlled and anarchy. New curation services are killing off the first-gen open spigots in favor of Intelligent Design of information flow," Reynolds explains. It's about "fewer trusted resources doing more...

"Spotify is adding more 'stations,' so you don’t have to do all the programming. Google has got its arms around all the information in the known world and has organized it so you can access it (whether or not you know how to spell or type) effortlessly. Next it will begin to parse it out to you before you know you need it in digestible nuggets that won’t give you heartburn. Sit back. Relax." 

Radio critics decry "the same 20 songs, over and over." But does "10 million tracks" serve anyone any better? Go ahead, give your customers the mountain, because you can do it now, and they expect it. But you need to give them a good map to the mountain pass too.

Read Reynolds' column in MediaPost here.

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