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Mobile users spending more time with apps and becoming more loyal, studies find

Friday, June 29, 2012 - 11:45am

Mobile devicesNew studies from Localytics and Nielsen show that users are spending more time with mobile apps, but the fact remains that getting users to download an app "is only half the battle."

Nielsen found that U.S. Android and iOS app users spent 101 billion minutes per month with apps in March -- up more than 100% year-over-year. Consumers spent 58% of that time using the top 50 most popular apps. That's apparently down from 74% last year, "indicating there are opportunities for new apps to capture consumers' attention," note eMarketer.

Meanwhile, a study from Localytics found that more than 25% of mobile consumers use an app just once after downloading it. On the other hand, 31% of users opened an up at least 11 times or more over a nine-month peroid, and that's up from 26% last year. Interestingly, the study discovered iPhone/iPad users "are about twice as loyal to their apps than Android users," writes the Wall Street Journal.

Apps from news outlets apparently have the highest user retention rates, while lifestyle apps have the worst rates. You can find more coverage from the Wall Street Journal here and eMarketer here.

TargetSpot releases whitepaper on Net radio listening trends presented at RAIN Summit

Thursday, May 10, 2012 - 12:00pm

Digital audio ad network TargetSpot has officially released the results of its latest annual Digital Audio Benchmark and Trend study.

TargetSpot CEO Eyal Goldwerger presented some of the top data points of the study at our recent RAIN Summit West conference in Las Vegas. For some of the study's most interesting findings, see our coverage here. Additionally, you can watch video of Goldwerger's presentation, as well as every other presentation, speech, interview, and panel from RAIN Summit West at RTTNews here.

Parks Associates conducted the study for TargetSpot, and surveyed one-thousand Internet radio listeners in the U.S. in January of this year. A free, detailed synopsis of the research is available from TargetSpot here.

Pandora says it represented nearly 6% of U.S. radio listening in April

Tuesday, May 8, 2012 - 11:35am

PandoraPandora's listener hours during April 2012 totaled 1.06 billion, the webcaster announced today. That's up 87% year-over-year and 6% from March 2012.

Pandora released other April stats as well, including that the company calculates that it represented a 5.95% share of all total U.S. radio listening during the month. That's up 3.11% from April 2011, says Pandora. The webcaster's active listener count was 51.9 million at the end of April 2012, an increase of 52% year-over-year and 1.7% from March 2012.

You can find more from Pandora here.

More than half of mobile users in U.S. own a smartphone, finds Nielsen

Monday, May 7, 2012 - 11:35am

SmartphonesWell we knew this milestone was coming (RAIN coverage here) and now it's arrived. Nielsen says 50.4% of mobile users in the U.S. own a smartphone, "making dumbphones the minority for the first time," writes Engadget.

So now a (slim) majority of cellphone-toting folks in the U.S. potentially have the ability to stream Internet radio on the go. Indeed, the smartphone market is pretty much divided between the app-friendly platforms of Google's Android (claiming 48.5% of smartphone users) and Apple's iOS (32%). "Other platforms trailed well behind," reports Engadget, which has more coverage here.

Bridge Ratings investigates satisfaction levels among Pandora listeners

Wednesday, May 2, 2012 - 11:40am

Bridge RatingsA new study from Bridge Ratings looks into the user satisfaction levels of Pandora users over time.

The survey found that "over time [from 2006 to 2012], satisfaction levels are decreasing among users 12-34 years of age and improving among adults 35+... over time, expectations delivered initially through Pandora brand marketing and word-of-mouth turned to disappointment." Bridge Ratings hypothesizes that younger listeners may be turned off by commercials or Pandora's music choices. The company also found that among Pandora Prime subscribers, usage rates decrease over time.

"This is a common consumer psychology," writes Bridge Ratings. "Most products experience this type of satisfaction decrease over time because original high expectation experience is reduced by over exposure." Bridge Ratings' Dave Van Dyke tells Inside Radio "it's likely other streaming apps face similar usage patterns."

Moreover, Pandora has attacted more casual listeners over the years and the streaming music market is quite different today than it was in 2006. There are now many services (Spotify, iHeartRadio, Turntable.fm, Rdio, MOG, etc. etc.) vying for Pandora's listeners. Indeed, after as few as 8 months, Pandora listeners "begin seeking other sources for a similar experience," found Bridge Ratings. But those listeners "will continue to use Pandora as their primary source for the customized Internet radio experience."

You can find more from Bridge Ratings here.

Jacobs Media Techsurvey8 finds Pandora a favorite while smartphone, tablet ownership growing

Monday, April 30, 2012 - 11:40am

Jacobs Media's Techsurvey8Nearly 4 in 10 of "core radio listeners" stream Internet radio weekly, according to Jacobs Media's new Techsurvey8. "The high-tech revolution continues," notes the company, pointing out that nearly half of respondents can listen to their smartphones in cars, a quarter own a tablet and more than half begin their day with media and gadgets other than radio.

Jacobs Media says 45% of "streamies" listen to Pandora to some extent, compared to 19% for iHeartRadio, 7% for Spotify, 7% for TuneIn and 5% for Slacker. (Interestingly, 49% of Pandora users said they don't consider the service "radio"... a classification that apprently hasn't stopped them from using Pandora).

Additionally, nearly half of respondents said they can connect a smartphone or mp3 player to their car stereo. And 9% already own a web-friendly dashboard system like Ford's Sync. "The car is becoming a major battleground for radio," Jacobs Media writes.

They also point out that 57% of respondents start their day with media or gadgets other than radio (like TV, email, Facebook, newspapers or other websites). Indeed, 52% of respondents said they own a smartphone, 24% a tablet and 79% are on Facebook.

Among so much competition, why does AM/FM remain important in consumers' lives? According to respondents: "Favorite songs," local personalities, easy access to a radio at work, radio's mood-lifting abilities, a feeling of companionship and an "escape" from everyday life.

"The data from Techsurvey8 strongly suggest that focusing on connecting emotionally and meaningfully with listeners is radio's best avenue toward remaining relevant and vibrant in the face of new digital competition," said Jacobs Media president Fred Jacobs.

This is the 8th edition of Jacobs' annual tech study, but the first survey to include radio listeners of 12 different radio formats. In the past, Techsurveys were focused on rock radio listeners.

The results were presented at the recent Worldwide Radio Summit, where Fred Jacobs was named "Consultant of the Year" (more info here).

You can find more on Techsurvey8 from Jacobs Media here and the company's full infographic here.

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