research

Edison pres embraces the new tech that represents radio's consumption growth these days

Thursday, July 26, 2012 - 12:20pm

Those broadcasters who feel a need to reserve the term "radio" for over-the-air AM/FM signals received by a box on a nightstand or car stereo are actually missing out: they're missing out on the chance to show that radio is "very much a healthy, thriving, and growing medium."

That's an important point Edison Research's Larry Rosin gets across in his guest post in Jacobs Media's blog today. By cordoning themselves off in a strictly "AM/FM" world, some of these broadcasters are defining themselves by a medium that's no longer the dominant force it's been for decades. But when one considers all these other new technology delivery mechanisms "radio," it's clear that "radio is booming. When one thinks of all of radio, I have to believe there is more consumption than at any time in history," Rosin writes.

Rosin, Edison cofounder and president, encourages the industry to abandon the view that radio is limited to AM/FM delivery (which dooms it to a gradual slide from preeminence), and let on-air take its place among the variety of audio content delivery media. A good step in that direction, he argues, is to get behind Arbitron's efforts in building an "all radio" ratings system.

"In the UK, where all forms of radio are measured together, this assertion has already been made. As I travel around the globe I generally hear nothing but optimism about the medium and its expansion in creativity and influence."

Read Rosin in JacoBlog here.

About 1 in 4 female radio listeners access web content in their cars weekly

Wednesday, July 18, 2012 - 1:20pm

In-car web radio listeningAlan Burns and Associates have more to share from their survey of women radio listeners (find RAIN's earlier coverage here), and it has to do with in-car web music listening.

Nearly one in four women said they access web content in their cars weekly and 16% do so every day. Among those who have built-in web access, around 50% use the Internet in-car daily. It's not clear if that includes systems like Ford SYNC, which technically don't connect to the web without a smartphone.

Women surveyed cited not having web access in their cars as the #1 reason for not listening to Pandora and other web radio services more.

Alan Burns and Associates says the female radio listeners they surved "who already have in-car access still listen to [terrestrial] radio more often than anything else in the car, and just as often as other women."

Alan Burns and Associates will present more info in a free webinar, presented by Trition Digital, tomorrow at 3:30pm Eastern. Registration can be found here.

Mobile and web radio listening growing strongly among women, Alan Burns & Associates study finds

Friday, July 13, 2012 - 12:00pm

Stats from Alan Burns & Associates new study of women radio listenersOverall radio listening isn't decreasing, according to new research, it's just migrating to the Internet and especially to mobile devices. A study by Alan Burns and Associates of more than 2,000 female radio listeners, aged 15-54, found that daily listening to AM/FM radio -- no matter the device -- is up around 2% year-over-year.

Looking deeper into the numbers though, daily listening to AM/FM on a radio is down 24% year-over-year, while listening to AM/FM online is up 282% and listening on a mobile device grew a whopping 750%.

In other words, increases in digital radio listening are apparently more than making up for traditional radio listening's lost ground. Those gains might be larger if one were to include web-only music streams, which nearly half of those surveyed said they listen to at least weekly.

However, AM/FM listening on radios remains a juggernaut: 86.6% of the women surveyed said they listen to AM/FM on a radio on a weekly basis. And listening to AM/FM on a radio is still more than twice that of listening to AM/FM via the web and on mobile devices combined.

Alan Burns & AssociatesBut online, "custom music streams" are slightly more popular than AM/FM simulcasts among the women surveyed: around 49% of those surveyed said they listened to cusom music streams on a weekly basis (up from 39% in 2011), compared to around 43% who said they listened to AM/FM web simulcasts on a weekly basis (up from 34% in 2011).

The fastest growing area, unsurprisingly, appears to be mobile. Nearly 50% of the women surveyed said they had downloaded a radio app and 26.2% listen to mobile radio at least weekly (up from 15.4% in 2011). And time spent listening to AM/FM on a mobile device reportedly grew around 400% year-over-year.

Just under half of those surveyed agreed with the statement, "I can foresee a day when I won’t need or want to listen to music on radio because I can get it online and/or on my phone," (compared to around 37% who agreed with the statement in 2011).

You can find the results from Alan Burns and Associates' study ("Here She Comes 2012 - Insights Into Women, Radio, and New Media") right here (PDF).

Research from comScore finds 27% of mobile subscribers have listened to music on their devices

Thursday, July 5, 2012 - 12:50pm

comScore's research, with key findings highlighted by Fred JacobsSmartphone-wielding folks now use apps more than mobile web browsers. So found comScore in a new study, which also discovered that growth in mobile music listening outpaced other activities like playing games or using apps in general.

More than half of mobile subscribers (51.1%) said they used apps, compared to 49.8% who said they used the web browser, according to comScore. App usage grew 1.6% from the three month period ending February 2012 to the three month period ending May 2012.

That growth was surpassed by the usage of music services on mobile devices, which increased 2.2% over the same time period. Now 27% of mobile subscribers say they've listened to music on their device. 

"All of this spells opportunity for big radio brands and smart broadcasters, most of whom have plans and strategies in place for mobile presence," writes Jacobs Media president Fred Jacobs in his jacoBlog (here). "Our stations can be in the starting lineup of the greatest tech game of all time."

TechCrunch has more coverage of comScore's findings here.

Tablet shipments expected to outpace laptops by 2016

Tuesday, July 3, 2012 - 12:40pm

TabletsNew research predicts the popularity of tablet devices like Apple's iPad won't abate any time soon. In fact, NPD DisplaySearch expects shipments of tablets to likely outpace that of notebook computers in 2016.

"Consumer preference for mobile computing devices is shifting from notebook to tablet PCs," said Richard Shim, a senior analyst at NPD DisplaySearch. "The lines between tablet and notebook PCs are blurring."

Mashable has more coverage here.

 

For 17% of cellphone owners, mobile devices primary way to get online, study finds

Friday, June 29, 2012 - 11:45am

SmartphonesThe Pew Internet and American Life Project recently found that a whopping 88% of U.S. adults own a cellphone. That's up 24% from 2009.

Of that group, 55% use their mobile devices to browse the web. And of that 55%, nearly a third say they use their cellphone to access the Internet more than any other device. That comes out to around 17% of U.S. adult cellphone owners.

"The study details the fact that mobile web design is not a backwater at all, but is instead a mainstream avenue that millions use to access the content that is most important to them," writes TheNextWeb (here).

"The Internet is mobile, and only becoming more so. Be ready."

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