Triton Digital's new Webcast Metrics Local promises local market ratings for webcasters

Monday, December 19, 2011 - 11:00am

Triton DigitalTriton Digital today announced Webcast Metrics Local, a new service that "will enable publishers to highlight their audience metrics within individual markets and combinations of markets as well as segment the audience across demographic attributes within geographies," the company stated.

Triton Digital COO Mike Agovino notes that the new service "features key targeting variables including geography, user agent and device type, expanding the opportunity for publishers and marketers alike."

However, unlike Triton Digital's Webcast Metrics rankers -- which are released to the public each month -- the local data will be "the exclusive property of the subscribing publisher," according to Triton. 

"For online audio to attract the level of advertising investment it deserves, our customers will need to provide enhanced metrics, greater transparency and the kind of targeting capabilities that digital advertisers expect -- particularly on a local level," said Agovino. 

Triton Digital currently offers subscribers access to geographic and demographic information through its Webcast Metrics product.

You can find Triton Digital's press release here.

Pandora's local ratings climbing, says Edison Research

Tuesday, December 13, 2011 - 11:10am

Pandora's local reachPandora held a 1.2 AQH rating among the 18-34 demographic in Top 10 markets Los Angeles, San Francisco and Washington D.C., as well as Arbitron market #23 Portland, according to Edison Research. The data applies to October 13, 2011 to November 9, 2011, which Pandora defines as November 2011 in its press release.

Since Persons Using Radio is about 8.4% among 18-34 year-olds, a 1.0 rating works out to be about a 12.0 share in that demographic. 

The webcaster's 18-34 AQH rating has grown about 20-25% in most major U.S. markets since September 2011 (RAIN coverage here). Its AQH rating generally grew between 15-20% for 18-49 year-olds over the same time period.

We reported in July that Pandora's 18-34 AQH rating then was higher than any terrestrial radio station in all of the five largest U.S. radio markets (RAIN coverage here). 

Edison Research and Pandora have also released the webcaster's cume rating for 10/13 through 11/9, which ranges from just under 20 to over 26 among 18-34 year-olds and from 13 to over 17 for 18-49 year-olds.

Find below Pandora's 18-34 AQH rating and cume rating report for November 2011 from Edison Research. You can find Pandora's press release here.

RAIN AnalysisRAIN Analysis: Although Pandora has a larger share 18-34 than any other single radio station, it is an aggegation of different formats; as such, it might be more fairly compared to the Clear Channel or CBS cluster in each market. 

From that perspective, Pandora is not the #1 radio broadcaster among 18-34s in most markets. (Although, as it's growing at almost 10% per month, that may change before too many more months elapse.) -- KH


November 2011 Pandora AQH & cume ratings (Adults 18-34)
Mon-Sun, 6am-12

City July AQH rating Sept AQH rating Nov AQH rating Nov cume rating
New York 0.7 0.7 0.9 19.9
Los Angeles 0.9 1.0 1.2 25.1
Chicago 0.7 0.8 1.0 21.7
San Francisco 0.9 1.0 1.2 26.2
Dallas - Ft. Worth 0.8 0.9 1.0 22.9
Houston 0.8 0.9 1.0 23.0
Atlanta 0.7 0.8 0.9 21.1
Philadelphia 0.7 0.8 1.0 22.7
Washington D.C. 0.9 1.0 1.2 26.1
Boston 0.7 0.8 1.0 23.3
Portland N/A 1.0 1.2 23.6


November 2011 Pandora AQH & cume ratings (Adults 18-49)
Mon-Sun, 6am-12m
City July AQH rating Sept AQH rating Nov AQH rating Nov cume rating
New York 0.5 0.5 0.6 13.0
Los Angeles 0.6 0.7 0.8 16.8
Chicago 0.5 0.5 0.6 14.5
San Francisco 0.6 0.7 0.8 17.4
Dallas - Ft. Worth 0.5 0.6 0.7 15.9
Houston 0.5 0.6 0.7 15.8
Atlanta 0.5 0.6 0.6 14.7
Philadelphia 0.5 0.5 0.6 14.9
Washington D.C. 0.6 0.7 0.8 17.2
Boston 0.5 0.6 0.7 15.1
Portland N/A 0.7 0.8 17.4


Inside Radio: Arbitron's coming service could help pureplay webcasters claim more ad dollars, broadcasters worry

Friday, December 2, 2011 - 12:25pm

Ad revenuesSome broadcasters are worried Arbitron's coming Total Audience Measurement service will help Internet radio pureplay services "siphon off radio ad dollars," Inside Radio reports. That service will measure both over-the-air and Internet radio listening, providing an "apples-to-apples comparison" for advertisers.

"Many buyers today complain that it’s difficult to buy online audio ads," writes Inside Radio, "because the metrics are much different than what’s used by radio stations for on-air spot sales." Arbitron's new service aims to remedy that problem by creating one metric for online and AM/FM listening (RAIN coverage here and here). 

But that reportedly makes some broadcasters anxious that advertisers will spend more money on pureplay webcasters and less on broadcast radio. Slacker has already confirmed that they've had discussions with Arbitron (more here).

Because Arbitron's new service relies on participation from broadcasters, their fears could apparently delay the ratings platform's launch. The company previously said they hoped to roll-out the new ratings platform next year, but now Inside Radio writes that Arbitron "isn’t able to say whether its web ratings will go live in 2012."

ArbitronCOO Sean Creamer tells Inside Radio that the Total Audience Measurement service "will be ready when our customers are ready to embrace it."

Currently, the sole ratings service for the U.S. Internet radio industry is Triton Digital Media’s Webcast Metrics (formerly known as Ando Media).

You can find more coverage from Inside Radio by subscribing to their daily newsletters here.

Edison data for September shows Pandora making gains in local markets over July

Wednesday, September 28, 2011 - 8:00am
Pandora's local reach
Pandora holds a 1.0 AQH rating among the 18-34 demographic in Los Angeles, San Francisco, Washington D.C. and Portland, according to new September listening data from Edison Research.
We reported in July that Pandora's A18-34 AQH rating then was higher than any terrestrial radio station in all of the five largest U.S. radio markets (RAIN coverage here). Pandora seems to have grown about 10% to 15% in A18-34 ratings in most major markets since then.
Find below Pandora's A18-34 AQH rating report for September 2011 from Edison Research. You can find Pandora's press release here.
September 2011 Pandora AQH (Adults 18-34)
Mon-Sun, 6am-12m
City July Sept.
New York 0.7 0.7
Los Angeles 0.9 1.0
Chicago 0.7 0.8
San Francisco 0.9 1.0
Dallas - Ft. Worth
0.8 0.9
Houston 0.8 0.9
Atlanta 0.7 0.8
Philadelphia 0.7 0.8
Washington, D.C. 0.9 1.0
Boston 0.7 0.8
Portland N/A 1.0
September 2011 Pandora AQH (Adults 18-49)
Mon-Sun, 6am-12m
City July Sept.
New York 0.5 0.5
Los Angeles 0.6 0.7
Chicago 0.5 0.5
San Francisco 0.6 0.7
Dallas - Ft. Worth
0.5 0.6
Houston 0.5 0.6
Atlanta 0.5 0.6
Philadelphia 0.5 0.5
Washington, D.C. 0.6 0.7
Boston 0.5 0.6
Portland N/A 0.7


"We're seeing a growing wave of local advertisers shifting their terrestrial broadcast budgets to Internet radio," said Pandora founder Tim Westergren. Westergren discussed local advertisers and their experiences with Pandora in his keynote at RAIN Summit Chicago, which you can watch in full here.

Several webcasters, including Pandora, reach new record highs for 2011

Monday, September 26, 2011 - 12:00pm

RAIN's updated tracker chart with August numbers shows Pandora leaping ahead of the other webcastersSupposedly free of tracker errors, Pandora's audience soared 40% month-to-month in Triton Digital's newly-released Webcast Metrics for August 2011, while nearly all other webcasters also grew.

The top-ranked Pandora now commands an AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) of 676,801 -- nearly double the combined audience of the other 19 ranked webcasters in the Domestic Mon-Sun 6a-12m daypart. Pandora's numbers have for the past few months been affected by the omission of tracking code in some of their mobile apps.

(Click the chart at right to view a larger version.)

Most other webcasters also saw gains over July, though many were only regaining ground lost during summer. For example, #2-ranked CBS Radio was up 16% month-to-month, but their AAS of 97,712 is lower than where it was in April (98,676). Clear Channel was in a similar position, growing 14% month-to-month but reaching an AAS lower than April's.

Slacker was the only webcaster in the Top 20 ranker to show a month-to-month decline, but even then it was very slight.

August also saw several webcasters reach new record highs for 2011. AccuRadio, Digitally Imported Inc., EMF Corporate, Greater Media and Radio One / Interactive One -- not to mention Pandora -- all reached new year-high AAS levels.

You can find the Domestic and All Streams Mon-Sun 6a-12m rankings below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of July 2011’s ratings here.

Triton Digital's domestic ranker for August 2011 (Mon-Sun, 6a-midnight)Triton Digital's all streams ranker for August 2011 (Mon-Sun, 6a-midnight)


Monday, September 19, 2011 - 12:00pm

The UK'sRadioplayer all-in-one web radio platform Radioplayer says it attracted 6.7 million unique visitors in August. MediaWeek has more coverage here.

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