Rara

Rara.com and BMW launch "first in-car music streaming service" for Europe

Tuesday, May 21, 2013 - 1:45pm

Hypebot and MusicWeek report Rara.com has introduced the first in-car music streaming service for multiple European nations, which doesn't require a smartphone, SIM card, or dongle.

The music subscription service is available in the UK, Germany, France, Italy, and the Netherlands for the BMW 5 series with ConnectedDrive Online Entertainment.

Rara also offers access via the web and mobile device apps. The service boasts 14 million songs and 200+ "curated" streaming music channels.

Thursday at RAIN Summit Europe in Brussels, Media UK managing director James Cridland will moderate the panel discussion "Mainstream Mobile" to discuss views on "best practices" for building listenership on mobile devices and monetizing it. Limited space is still available for the conference, visit the RAIN Summit Europe web page for registration info.

Read more here.

Two more on-demand music services include Internet radio in their gameplans

Tuesday, October 23, 2012 - 1:05pm

Online music store and "white label" vendor 7Digital has announced plans to expand its service to an online radio service, plus more on-demand streaming, and "scan-and-match" capability for its existing cloud storage.

The company, having raised $10 million, also plans to offer its 22 million track library to more markets in North America and Europe. Paid Content has more here. The company also announced it will be the "official music download provider" for the BlackBerry 10 line of smartphones coming out next year. More here.

Meanwhile, music streaming service Rara.com is launching new mobile apps, widening its footprint to 27 countries, and will have apps preloaded on Lenovo Windows 8 tablets, Android tablets, and some PCs. Rara.com is available in the U.S., the UK, most of Europe, Brazil, Mexico, Hong Kong, Australia, Malaysia, and more.

Rara offers "ready-made playlists and stations, put together by music experts," and offline listening. It costs 1.99 pounds, euros or dollars per month for three months of ad-free mobile access to 18 million tracks. After three months, it's £/€/$9.99 per month. Web-only access is £/€/$0.99 per month for the first three months, then £/€/$4.99 per month.

Add these services to the list of other on-demand streamers that include online radio among their offerings: Spotify, Rdio, Mog, the new Xbox Music, and more. 

TechCrunch has more on Rara.com here.

Spotify offers ad-free, unlimited premium service free for 30 days

Thursday, December 15, 2011 - 1:10pm

On-demand music service Spotify's will now let you try their premium plan for 30 days for free.

Spotify does have a free, ad-supported version of its service. But for subscribers, the music is ad-free and can stream to most major mobile devices (Apple, Android, Symbian, and Windows).Spotify artist radio

Just last week Spotify announced it had re-tooled its customizable Internet radio feature (RAIN coverage here), now allowing listeners to create radio streams based on favorite artists, songs or genres (a la Pandora). Read Sean Ross' "First Listen" to Spotify Radio (in which he protests that he's really not a big Nickelback fan) here.

Spotify's move may be a reaction to new on-demand startup Rara.com, which this week launched an unlimited access service boasting 10 million tracks and mobile access with a $2/month introductory price for ad-free listening (more here). 

Keep in mind that if you do decide to take Spotify up on their offer, you'll need to give them a credit card number. If you sign up, you're on the hook for regular automatic recurring payments if you don't cancel before the 30-day trial is up. You also need to register with your Facebook account.

New streaming service Rara offers customizable radio, with a twist

Wednesday, December 14, 2011 - 11:05am

Rara on AndroidYesterday on-demand music subscription service Rara.com launched in the U.S. and a handful of European countries. The service also offers personalizable radio, but not based on artists or songs (like so many other webcasters).

Instead, Rara builds automatic radio streams out of genres, eras or moods, reports PC World. That appears to be part of Rara's overall aim to "differentiate itself from the pack," PC World writes. "Rara hopes to attract CD-listening music fans that have yet to hop on the digital music bandwagon." 

The Register put it more plainly: "it's aimed not at the tech-savvy user but at someone who has broadband but finds Spotify too complex...for tech idiots."

Whoever Rara is aimed at, it's yet another on-demand music service that includes a radio-like offering.

You can find out more about Rara from PC World here, The Register here or from the service itself here.

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