RAIN Summit

Heidi & Frank, vets of L.A. airwaves and the Internet, to replace Mark & Brian on KLOS

Monday, August 20, 2012 - 1:10pm

News is just breaking at press time the KLOS/Los Angeles will replace the long-running Mark & Brian show with L.A. veterans Heidi & Frank, beginning September 4th.

Heidi Hamilton and Frank Kramer have worked in the market on Clear Channel KYSR and CBS Radio KLSX. After losing their show at Cumulus KABC in September 2010, the two launched “The Heidi and Frank Show” online the following month, reported Paid Content by January 2011. By that time they built a subscriber base of “well over 6,000” customers paying $5/month or $50/year for on-demand audio and video content, plus a 2-hour live show weekday mornings (see our coverage here), mostly through tenacious productivity and social media efforts.

In April of last year the two spoke of their experience at RAIN Summit West (more here).

Here's more on the arrival of Heidi & Frank on KLOS from AllAccess

Study shows growing significance of mobile for German webcasters

Wednesday, August 15, 2012 - 1:30pm

Berlin-based Goldmedia Group says its study shows the use of online radio on mobile devices in Germany is seeing particularly strong growth, and that one of every six "hits" to online radio services comes from smartphones or tablets.

The Bavarian Regulatory Authority for Commercial Broadcasting (BLM) and strategy consultant Goldmedia have published Web Radio Monitor 2012, based upon data collected via a survey of all online radio providers in Germany from May to June of 2012.

Goldmedia says, "Three quarters of the respondents regard mobile online radio as their central method of broadcasting... Mobile hits, via apps or mobile browsers, now make up 17% of all hits, compared to 14% in 2011. By 2014, mobile devices are expected to make up a quarter (24%) of all online radio hits. In addition, providers have high expectations for online radio streaming in cars. According to 87% of providers, usage in the car is expected to increase dramatically."

The study indicates that in April, listeners launched an average of 13,800 streams per station every day, a 36% increase compared to April 2011 (there are apparently about 3,000 online stations in Germany, with about 82% of them being "online only"). The services of the FM brands (simulcast streams and online sub-brands) reported an increase of 58%.

RAIN will visit Berlin for RAIN Summit Europe, October 5th. We've assembled a roster of fantastic industry leaders to speak (like our keynoter, GM/Europe & VP/Ad Sales for Spotify Jonathan Forster, not to mention experts from Germany representing firms like BMW, NRJ International, pilot, cjlea.com, RMS.de, and RTL Radio), and we can't wait to learn more from our European colleagues (and perhaps forge some new business relationships!). And just look at that gorgeous nhow "Berlin" - The Music & Lifestyle Hotel Berlin, where we'll meet. Please see all the details for RAIN Summit Europe (including registration) here. Read more from Goldmedia here.

Six panels, more than 30 expert speakers, and RAIN Internet Radio Awards to highlight our Dallas event

Tuesday, August 14, 2012 - 2:15pm

As we approach the sell-out point for our September 18th RAIN Summit Dallas, the time to secure your space is now.

If our past few September events (Chicago, Philadelphia, Washington, D.C.) are any indication, space will be at a premium, and we can't even guarantee that there'll be standing-room-only admissions still available on September 18th. So, if you haven't yet, we'd like to invite you to visit the RAIN Summit Dallas page and register now (and make sure you secure your hotel and flight, too!).

(We'd also like to remind you about our inaugural RAIN Summit Europe, coming up October 5th in Berlin. You can find more details on that, and links to register, here.)

Each September we hold a half-day educational and networking event in conjunction with the RAB NAB Radio Show. This year, we'll be at Dallas' Hilton Anatole. We'll begin at noon, and our first panel, "Innovating Online Content," will show how much more you can do with your stream beyond simulcasting. Our expert speakers include Slacker's SVP/Strategic Devlopment Jack Isquith (left) and Edison Research Exec VP/Music & Prog. Sean Ross (who'll moderate). Joining them on the panel is Michael Hill (Radioplayer), Bob Kempf (NPR), and Cory Smith (ESPNRadio).

We'll immediately follow with another panel, this one "Identifying Opportunities for Advertisers in Internet Radio." If you want to learn about advertisers and ad agencies using Net radio effectively, we've assembled an all-star cast of experts (with the help of Triton Digital Pandora, Katz360 and Targetspot): TBS Promotions VP Karen Cuskey (right), Group Media Director at The Richards Group Shannon Haydel, Snr. AE at JWT Lee Triggs, and Group M National Radio Supervisor Taylor Wood. And a superb panel like this truly deserves a moderator like the IAB's Michael Theodore.

These are just two of the panels which will lead up to our keynote address (more here) from Clear Channel Media and Entertainment President of National Sales, Marketing & Partnerships Tim Castelli (left), RAIN publisher Kurt Hanson's "State of the Industry" address, and the presentation of the third-annual RAIN Internet Radio Awards.

We've recently published full RAIN Summit Dallas agenda, with a complete rundown of panel topics and speakers,  here.

The Radio Show is currently offering a special two-for-one discount if you plan to attend both the Radio Show and RAIN Summit Dallas. Just register for the Radio Show (here), and make sure you select the "Radio Show/RAIN Summit Two-for-One Discount" option. See you in Dallas!

Next RAIN conference in Dallas fast approaching

Thursday, August 2, 2012 - 11:35am

RAIN Summit DallasOur next gathering, RAIN Summit Dallas, is fast-approaching: it's now just more than a month away! Registration is open now and you can reserve your seat right here. Our half-day educational and networking event is held in conjunction with the RAB NAB Radio Show on September 18, beginning at noon, at Dallas' Hilton Anatole.

The Summit in Dallas will include, as we announced here, a keynote presentation from Clear Channel Media and Entertainment President of National Sales, Marketing & Partnerships Tim Castelli. As part of the Summit, we'll also make the presentation of the third-annual RAIN Internet Radio Awards.

Additionally, some of the industry's top content, marketing and services experts will take part in the afternoon's panels. Leaders such a NPR VP/Digital Services Bob Kempf (pictured upper left), Pandora Director of Mobile Marketing Kim Luegers (upper right), TuneIn Programming VP Kevin Straley (lower left) and IAB VP/Member Services Michael Theodore (lower right) will discuss topics like mobile monetization, innovative content, advertising and more.

RAIN Summit Dallas will also include a presentation from RAIN publisher Kurt Hanson on "where we are and where we're going" with his "State of the Industry" address. You can find the event's full agenda and growing list of speakers here.

The Radio Show is currently offering a special two-for-one discount if you plan to attend both the Radio Show and RAIN Summit Dallas. Just register for the Radio Show (here), and make sure you select the "Radio Show/RAIN Summit Two-for-One Discount" option. If you plan to just attend RAIN Summit Dallas, register here. See you in Dallas! 

Also coming up soon is our first event outside North America: RAIN Summit Europe on October 5th in Berlin (more info here).

Deadline for RAIN Awards entries is tomorrow!

Monday, July 30, 2012 - 12:55pm

If you haven't yet submitted your web radio service to the third-annual RAIN Internet Radio Awards, now is the time to do so. The deadline for entries is tomorrow, Tuesday, July 31 at 5pm Central. Enter your service for free here.

Please also consider encouraging your favorite web radio service to enter before tomorrow's deadline!

The awards are free to enter and celebrate the best of the Internet radio industry in four categories: Best Overall Online Radio Service, Best Streaming Broadcast Station, Best Overall Digital Strategy and Best Single-Stream Webcaster.

Help us make these awards a reflection of the truly impressive growth in our industry by entering right here. Last year's winners include Pandora, WTOP/Washington, D.C., Hot 107 CJNW/Edmonton and HealthRadio.net.

This year's awards will be presented at RAIN Summit Dallas on September 18, another gathering in our growing series of world-class Internet radio conferences. The Summit will include a keynote presentation from Clear Channel President of National Sales, Marketing and Partnerships Tim Castelli.

You can find out more about RAIN Summit Dallas here. And click here to enter your service for free in the RAIN Internet Radio Awards!

DMR shares insights culled from 5 years of digital marketing for major market radio at RAIN Summit

Friday, July 20, 2012 - 12:15pm

Today at our RAIN Summit Midwest event at The Conclave, strategic marketing firm DMR Interactive shares the results of its comprehensive analysis of radio clients' digital campaigns over the past 5 years. DMR synthesized results from digital marketing in markets like New York, Los Angeles, Atlanta, Dallas, and Miami -- totalling over $2.3 million worth of advertising and 1.2 billion impressions and half a million clicks.

First, DMR found that 80% of those that respond to digital ads are heavy radio users (listening at least one hour a day).

Another important finding -- and something that radio may find counter-intuitive -- concerns the use of station logos and slogans. One "well branded, major market CHR station" was using its station logo in display ads, as was getting poor results. After the station removed its logo for "images of listeners and core artists" in the ad, response more than doubled. Similarly, clients found "keyword search ads" performed better than display ads -- with the caveat that "station slogan or names of secondary on-air talent" did not make for effective search keywords.

Andrew Curran, DMR Interactive COO/Radio, said, "You can’t just set up a digital campaign and let it run. You need to constantly be managing and adjusting your efforts. The fact that we integrate digital marketing into a larger listener engagement strategy and are constantly monitoring and adjusting to optimize performance, helps drive such strong results for stations."

The third-annual RAIN Summit Midwest took place today at The Conclave Learning Conference in Minneapolis. 

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