RAIN Summit Dallas

Sabo's key to radio's survival in transition to digital: Original, exclusive content

Thursday, September 20, 2012 - 10:55am

For the first time, RAIN Summit opened not with a panel discussion, but with overview remarks, delivered by radio consultant Walter Sabo. In many ways, Sabo struck the first notes of several of the day's recurring themes: the importance of the willingness to test new "disruptive" ideas, the immeasurable value of compelling content, and the need for new metrics to measure a global, interactive medium like Internet radio.

[You can listen to all of Sabo's address below, via the SoundCloud link. We'll be posting SoundCloud links to audio of every RAIN Summit Dallas segment in the coming days. Please look to the right-hand margin of RAIN under "RAIN Summit Dallas audio:" for more.]

Sabo emphasized the need for radio to be willing to take chances on new ideas and new revenue models -- again, a sentiment echoed throughout the afternoon -- with the words "It might work," which he says are the three most powerful and imporant words in a truly creative environment.

Clearly understanding the position in which heritage radio broadcasters find themselves with the onslaught of digital media, Sabo looked back to the the migration of audience listeners to FM and the birth of satellite radio in the U.S. to emphasize the need for "original, exclusive programming." It's not big-budget marketing, or content aggregation, or slicker technology that wins, he stressed, it's "producing original, exclusive, compelling programming. "

At some point, when (Internet radio's listener base) goes from 'innovator' to 'early adopter,' it has to go to 'early majority,' and the early majority needs more to justify its money and time," he said. "And that is gonna be original content."

So why isn't digital easy to monetize for content producers like radio? The "dirty secret," according to Sabo, it's that "ancient metrics" designed for geographically-limited distribution channels with finite inventory are being applied to this brand new, global-reach, unlimited inventory medium. The "real gold," he stressed, isn't cost-per-thousand (that's the old thinking). It's user data... the "who and where" of each and every listener.

Sabo encouraged radio broadcasters to embrace video to increase the usability of their sites and apps, and interactivity as well. "Your programming is streamed to a device with a keyboard and a mouse, ask your listeners to use them."

See our first recap of RAIN Summit Dallas here. We'll have more from the Summit soon.

Listen to Kurt Hanson's State of the Industry Address from RAIN Summit Dallas

Wednesday, September 19, 2012 - 1:30pm

Kurt Hanson delivering his State of the Industry addressRAIN publisher and AccuRadio CEO/founder Kurt Hanson delivered his "State of the Industry" address at RAIN Summit Dallas.

He touched on various topics, including of how radio is entering a fourth golden age and how broadcasters can respond to the possible "innovator's dilemma" of Internet radio. Hanson also explained the importance of 801(b) to the future of web radio, especially when compared to the dangerous "gibberish" of "willing buyer/willing seller."

You can listen to Kurt's full keynote presentation below. Thanks to SoundCloud for hosting our audio!

Audio from RAIN Summit Dallas keynote: Clear Channel's Tim Castelli

Wednesday, September 19, 2012 - 1:30pm

Tim CastelliClear Channel President of National Sales, Marketing and Partnerships Tim Castelli delivered the keynote address of RAIN Summit Dallas on Tuesday. His presentation focused on how digital and mobile can benefit and "bring the sexy back" to radio (channeling a little Justin Timberlake).

In particular, he emphasized that "digital is additive to our listening and brands," and that mobile is "the best opportunity for radio" right now.

You can listen to Tim's full presentation below. Thanks to SoundCloud for hosting the audio!

Espinosa: SoundCloud a valuable tool for spoken word content, not just music

Wednesday, August 22, 2012 - 12:50pm

Manolo EspinosaWeb service SoundCloud is aiming to be the "YouTube of audio" and for most users who have come across the service, that means music. But SoundCloud Head of Audio Manolo Espinosa (and RAIN Summit Dallas panelist, more here) sees potential in spoken word content too.

For example, there's opportunities for journalists. And not just radio folks used to dealing in audio content. Espinosa points to Supreme Court coverage as being primarily audio and "encourages journalists to use SoundCloud like they use Twitter, to broadcast stray thoughts or to include interview clips or other sound content left on the cutting-room floor."

Beyond SoundCloud's usefulness for broadcasters and other journalists, Espinosa hopes to convince "audiences that sharing and preserving sound is as worthy an endeavor for everyday people as it is for musicians, podcasters and radio stations," writes Fast Company (here).

Manolo Espinosa will join us for RAIN Summit Dallas in September, speaking on the "Social Radio" panel alongside Triton Digital's Jim Kerr and Jelli's Mike Doughterty. You can find out more about the Summit and register to attend here.

Next RAIN conference in Dallas fast approaching

Thursday, August 2, 2012 - 11:35am

RAIN Summit DallasOur next gathering, RAIN Summit Dallas, is fast-approaching: it's now just more than a month away! Registration is open now and you can reserve your seat right here. Our half-day educational and networking event is held in conjunction with the RAB NAB Radio Show on September 18, beginning at noon, at Dallas' Hilton Anatole.

The Summit in Dallas will include, as we announced here, a keynote presentation from Clear Channel Media and Entertainment President of National Sales, Marketing & Partnerships Tim Castelli. As part of the Summit, we'll also make the presentation of the third-annual RAIN Internet Radio Awards.

Additionally, some of the industry's top content, marketing and services experts will take part in the afternoon's panels. Leaders such a NPR VP/Digital Services Bob Kempf (pictured upper left), Pandora Director of Mobile Marketing Kim Luegers (upper right), TuneIn Programming VP Kevin Straley (lower left) and IAB VP/Member Services Michael Theodore (lower right) will discuss topics like mobile monetization, innovative content, advertising and more.

RAIN Summit Dallas will also include a presentation from RAIN publisher Kurt Hanson on "where we are and where we're going" with his "State of the Industry" address. You can find the event's full agenda and growing list of speakers here.

The Radio Show is currently offering a special two-for-one discount if you plan to attend both the Radio Show and RAIN Summit Dallas. Just register for the Radio Show (here), and make sure you select the "Radio Show/RAIN Summit Two-for-One Discount" option. If you plan to just attend RAIN Summit Dallas, register here. See you in Dallas! 

Also coming up soon is our first event outside North America: RAIN Summit Europe on October 5th in Berlin (more info here).

Deadline for RAIN Awards entries is tomorrow!

Monday, July 30, 2012 - 12:55pm

If you haven't yet submitted your web radio service to the third-annual RAIN Internet Radio Awards, now is the time to do so. The deadline for entries is tomorrow, Tuesday, July 31 at 5pm Central. Enter your service for free here.

Please also consider encouraging your favorite web radio service to enter before tomorrow's deadline!

The awards are free to enter and celebrate the best of the Internet radio industry in four categories: Best Overall Online Radio Service, Best Streaming Broadcast Station, Best Overall Digital Strategy and Best Single-Stream Webcaster.

Help us make these awards a reflection of the truly impressive growth in our industry by entering right here. Last year's winners include Pandora, WTOP/Washington, D.C., Hot 107 CJNW/Edmonton and HealthRadio.net.

This year's awards will be presented at RAIN Summit Dallas on September 18, another gathering in our growing series of world-class Internet radio conferences. The Summit will include a keynote presentation from Clear Channel President of National Sales, Marketing and Partnerships Tim Castelli.

You can find out more about RAIN Summit Dallas here. And click here to enter your service for free in the RAIN Internet Radio Awards!

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