CBS leverages to promote new television show with dedicated Net radio station

Monday, June 17, 2013 - 12:05pm

CBS Local Digital Media has created an Internet radio station based on the CBS Television series "Under the Dome."

The show premieres June 24, and is based upon the science fiction novel of the same name by Stephen King. The Internet radio station launched today on CBS's

CBS says the station's programming includes music "influenced by the show's characters, conversations with best-selling author and executive producer of the series Stephen King, weekly interviews with music supervisor Ann Kline, and an array of commentary surrounding each episode and how the plot is developing week to week."

Listen to the "Under the Dome" radio here.

AOL Radio will reportedly survive AOL Music closing

Monday, April 29, 2013 - 12:00pm

Word began to leak on Friday afternoon -- via former employees on Twitter -- that AOL Music has shut down.

AOL Music's rock news property Spinner (itself an early pioneer in online radio) will reportedly continue to operate AOL Radio channels. Spinner editor Dan Reilly first began to tweet about staff layoffs early Friday afternoon. AOL Radio program director Thomas Chau later tweeted to clarify that AOL Radio would not be part of the closings.

At one time AOL Radio music streams were featured on CBS Radio's platform. In October of 2011, AOL Radio channels instead became available within Slacker's interface (see RAIN here).

AllThingsDigital reminds us of "Microsoft’s (2006) shuttering of MSN Music, while Yahoo closed the doors on its Yahoo Music services in 2008, as well as shutting down its MusicMatch service the year prior (just three years after acquiring it in 2004 for $160 million)."

Read more from AllThingsDigital here and Mashable here.

Convergence of broadcast and online radio may question logic of keeping audience estimates separate

Thursday, January 12, 2012 - 9:00am

The ongoing tussle between the broadcast radio industry (which we covered most recently here and here) and Internet radio (mostly Pandora) over ad dollars is now on display for the ad industry in the pages (and website) of AdWeek.

"The streaming services need advertising dollars, and they have monies previously allotted to broadcast budgets in their crosshairs," reads the article, titled Streaming Music Has a Problem—It's a Huge Success. "It is, in general, a well-trod story: New medium goes after old ad dollars. But in this case, the stakes are unusually high. Online radio’s very survival depends on stealing ad dollars from its traditional counterpart, and it needs to do it fast." 

See, Internet radio's ad revenues have been estimated at just 5% those of the broadcast radio industry. In fact, listening is growing far more quickly than ad sales (Pandora CEO Joe Kennedy told CNBC (see video here), "In the short run we really continue to focus on investing (in) this tremendous opportunity to disrupt the traditional radio business. Today we only have a bit more than 4% of all radio listening in this country," he added, which "illustrates how much opportunity lies ahead of us.").

Then of course there's the "onerous" royalties arrangement for copyright sound recordings (an obligation broadcasters don't have, and the terms of which can't be changed until at least 2015) putting pressure on webcasters to bring those ad dollars in.

Aside from the size of the pile (eMarketer estimates broadcast radio's 2011 ad revenue at $15.7 billion -- the graphic you see is from AdWeek), what makes traditional radio ad dollars a logical target for webcasters is the form online radio advertising is taking: traditional audio spots. "As streaming usage migrates to mobile (70% of Pandora’s listening is via smartphones, for example) and vehicles (which utilize smartphones), the ads need to look and feel a lot more like traditional broadcast spots than display ads," AdWeek staff writer Erin Griffith reports. "Filling that mobile inventory with audio spots, supported by broadcast-allocated ad dollars, requires that streaming services are defined as radio, not digital."

And as webcasting emulates the broadcast model, broadcasters have buttressed their position by adopting customizable and interactive digital services themselves (e.g. Clear Channel Radio's iHeartRadio, CBS Radio's on top of CBS's purchase of "As consumption of all media shifts online, both sides — their respective diss wars aside — will likely need to act more like the other in order to sell their ad inventory." And this perhaps calls into question the logic of cordoning off listening estimates for broadcasters from those of webcasters. Especially when ad dollars, for both sides, are at stake.

Read the AdWeek article here. And we'd love for you to leave a comment with your thoughts (if you don't see the form below, please click the "Add a comment" link).

More San Diego adults go to Pandora than local TV sites,, or Groupon

Friday, October 21, 2011 - 11:15am
San Diego
Research from The Media Audit focusing on San Diego reveals that webcaster Pandora reaches 28.8% of that market's 18+ population. In a telephone-based study conducted in July and August, 370,000 San Diego locals in the 18-34 demo used Pandora in a 30-day period, which is a 46.1 cume rating. For just 18-34 women, it's a cume rating of 56.2.

Tom Taylor reports today Pandora far outpaced other online radio services like Clear Channel's iHeartRadio (and, Taylor points out, San Diego is a strong Clear Channel market), CBS Radio's, and Slacker. What's more, Pandora ranked as the sixth-highest reaching website in the market for adults 18+, behind only Google, Yahoo, Facebook,, and Taylor points out  that Pandora out-reaches "all the local San Diego TV station websites, as well as and Groupon."

Read Tom Taylor's coverage in here.

CBS Radio adding 45 new channels to

Monday, October 3, 2011 - 11:00am

CBS Radio's
CBS Radio will add 45 new web radio channels to, Radio-Info reports, in part filling in gaps that will be left when AOL Radio migrates to Slacker (RAIN coverage here). The stations will focus on genres including "mainstream formats as well as reggae, blues, reggaeton" and others, writes Radio-Info.
One station, called Tomorrow's Hits Today, will be programmed using the results of pre-release online music testing from UK-based research firm SoundOut Research. Find more coverage from Radio-Info here.


Thursday, September 8, 2011 - 12:00pm

Clear Channel has launched a Beta version of the new iHeartRadio, which includes the much-anticipated “Pandora-like” Custom Radio service.

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