Radio One

Katz rebrands 360 division to PROXi Digital; Radio One digital group in new deal with Radiate

Wednesday, September 18, 2013 - 12:40pm

Katz Media Group's interactive division Katz 360 is being relaunches as PROXi Digital (Katz had made its rebranding intentions public by November of last year, see RAIN here). PROXi will reportedly offer online, mobile, and audience-targeting ad products both in partnership with Katz Media Group's radio and television divisions, and as a third-party network.

A new streaming audio ad product from PROXI, called the Secondary Action Unit, will allow advertisers to employ native advertising with additional custom content in digital radio campaigns. After a regular audio ads runs, the Secondary Action Unit follows up with additional relevant and entertaining content, reports MediaDaily News.

Interestingly, as Katz drops the '360' name, broadcaster Radio One's digital arm Interactive One has picked it up. Interactive One will soon be using Radiate Media's Radiate360 digital marketing for a service aimed at small business in 15 U.S. markets.

"The partnership will give Radio One’s small business radio advertisers access to an array of digital marketing products from Radiate360, including social media, mobile marketing, local search, reputation management, and directory management," reports MediaDaily News. Radiate will train and support Radio One local sales teams for the implementation.

Read more in Mediapost's MediaDaily News here.

RAIN news round-up

Wednesday, June 27, 2012 - 11:55am

There's so much news to cover today! We wanted to make it quick and easy for you to catch up with some of the great coverage from our colleagues, so here are some important news items in brief:

-- Yahoo, Spotify team up: Yahoo and Spotify have announced a global deal, that will have the leading on-demand music service replacing Rhapsody as Yahoo's music partner, and is perhaps the net portal's biggest music move since it shuttered its own on-demand service Yahoo Music Unlimited in 2008. Read more in the Los Angeles Times here and TechCrunch here.

-- TuneIn, Adam Carolla partner: Streaming aggregator and tuning service TuneIn and Carolla Digital have partnered to make the latter's shows (The Adam Carolla Show, ACE On The House, This Week With Larry Miller, Penn's Sunday School with Penn Jillette, and more) available on the TuneIn service. Read the press release here.

-- Slacker, ABC Radio launch lifestyle stations: Webcaster Slacker Radio and ABC Radio have launched "Men's Life" and "Women's Life," gender-targeted online talk radio stations. Read more in PCMag here.

-- Howard on Google TV: Reuters reports SiriusXM will make all of its programming available on Google TV, including Howard Stern's shows, plus live sports. A new app will allow listeners to pause live content and play back up to five hours. Google's I/O developer conference starts today in San Francisco. Read more here.

-- Radio One and a former employee battle over website, Facebook URL: Read Tom Taylor for more on the new "Streetz 94.5" in Atlanta, launched by former Radio One programmer Steve Hegwood, and the battle over the Streets94.5.com and www.facebook.com/Streetz 94.5. Taylor on Radio-Info coverage is here.

-- Leykis, Lionel on Talk Radio online: At the 2012 Talkers New Media Seminar, talk radio legend Tom Leykis appeared with LionelMedia's Lionel on a panel to talk streaming and podcasting strategy. Watch video (by Art Vuolo) from Talkers.com here.

-- ASCAP, BMI, SoundExchange obsolete, says economist: Stanford economist Roger Noll, at the recent recently asked a group of attorneys at a recent American Antitrust Institute conference, suggests we now have the information technology which has "eliminated the reason for (royalty-collection organizations) existing in the first place. Digital Music News reports here.

Marketron Mobile counts 1,950 affiliates for mobile programming platform and ad service

Tuesday, February 28, 2012 - 11:35am

Marketron has announced that its mobile programming platform and ad service Marketron Mobile is now licensed by 1,950 radio stations, driven by the addition of more than 1,200 new stations in the last year alone. Marketron counts among its radio clients Cumulus Media, ESPN, Radio One, and the Beasley Broadcast Group.

Marketron Mobile runs more than 18-thousand ad campaigns a month, with ad clients like Harley Davidson, Heineken, and Microsoft.

Gary Rozynek, CEO of Maverick Media, commented, "Using Marketron Mobile we have been able to extend mobile from a programming tool to a new revenue generation tool that has accelerated our digital revenue growth."

Radio One inks deal with Toura to allow radio advertisers exposure on smartphone & tablet apps

Monday, December 5, 2011 - 11:15am

Radio One logoRadio One now has a deal with a mobile company called Toura, a platform provider for content rich smartphone and tablet-based applications.

Toura logo

According to the press release, Radio One stations can now offer local advertisers exposure on digital app media as part of an integrated buy with traditional on-air. The first app to come out of the new partnership was for CIAA, an athletic conference for historically black colleges and universities. The app was developed for the CIAA championship basketball tournament, coming up in February in Charlotte, NC.

Other Toura clients for mobile and tablet apps include publishers Dennis Publishing and John Wiley & Sons, as well as the Guggenheim Museum, the Art Institute of Chicago, and the British Library.

Radio One is the leading U.S. urban radio company. It owns 54 broadcast stations in 16 markets.

Radio One's BlackPlanet Radio lets users create playlists thanks to Songza partnership

Monday, November 21, 2011 - 1:05pm

Radio One's BlackPlanet RadioRadio One subsidiary Interactive One today announced the launch of BlackPlanet Radio, a socially-focused music site with user-created playlists. The site is powered by on-demand music service Songza.

BlackPlanet Radio (found here) features Radio One's 53 radio station streams plus playlists created by Radio One experts and figures: DJs, artists, celebrities and others. Those playlists are organized by mood (like funky, sweet and cocky), activities (House Party, Being Creative), decades and genres.

Users can create their own playlists as well and share them with friends via Facebook. However, users can't listen to their own playlists -- only their friends can. "The restriction circumvents being classified as an on-demand music service, which would require paying significantly higher music royalties," writes Inside Radio.

Interactive One president Tom Newman says the feature lets users "play DJ." Radio One's president Barry Mayo stated, "We believe the best digital music radio services will tap into people and communities -- not just rely on algorithms."

"In some ways it’s a throwback to the way radio was programmed in the early days of FM," commented Inside Radio, "when musically knowledgeable DJs picked the music and developed fans based on their ability to artfully weave it together. Only now listeners can get in on the action too and rise above the fray as tastemakers."

Radio One purchased BlackPlanet parent company CommunityConnect in 2008 for around $38 million (find more coverage from Mashable here).

You can find Radio One's press release here. To read more of Inside Radio's coverage and analysis, subscribe here.

ADDITIONS INCLUDE LEADERS FROM RADIO ONE, TUNEIN, RADIO LOYALTY, CUSTOM CHANNELS

Monday, August 8, 2011 - 12:00pm

With today’s issue we want to start introducing you to some of the professionals you’ll be hearing from atRAIN Summit Chicago. The expertise of today’s additions range from mobile Internet radio to monetization.

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