Radio Ink

Top-notch coverage of yesterday's RAIN Summit

Wednesday, September 18, 2013 - 12:40pm

After we recover from the rush of yesterday's successful RAIN Summit Orlando event (and today's iTunes Radio launch), we'll get cracking on our own coverage of the Summit. In the meantime, our colleagues at news sources like Tom Taylor Now, Inside Radio, Radio Ink, and AllAccess were at the event, and all have published coverage of their own.

One of yesterday's most compelling Summit panel discussions addressed the contentious issue of online "simulcasting" versus the use of ad-insertion technology (Taylor, Inside Radio, and Radio Ink all led their coverage with it). The panel consisted of Saga's Steve Goldstein, Triton Digital's Mike Agovino, OMD's Natalie Swed Stone, AdsWizz's Alexis Van de Wyer, and Greater Media's Tom Bender.

The speakers on the panel -- broadcasters included -- acknowledged the attraction of customizable pureplay webcasts with few (or no) commericals, and agreed that broadcasters need to offer more than "an extension of the tower."

At least as "buzz-worthy," judging by the coverage, was Entercom president and CEO David Field's keynote address. A few contentious points may have been expected, what with a broadcast group head keynoting such a conference. Field, as you can read, insisted that the audio consumption "pie is growing," and that's for broadcast radio too. More controversially, he challenged the veracity of Pandora's self-described 7% share of overall U.S. radio listening, and contended that the webcaster's granular ad-targeting actually makes them a less efficient advertising vehicle. He says radio gets the "bonus weight" of delivering ad messages to non-targeted demos.

A research presentation from GroupM Next caught industry journalists' attention -- notably their finding that nearly half of Pandora and iHeartRadio users say they plan to switch to Apple's iTunes Radio product when it launches today -- even before testing it. Also making news was the strong the desire for a "connected-dashboard" car among younger demos. Newly-appointed RAIN managing editor Brad Hill moderated a discussion panel on this very topic. Read his coverage of "The Race to the Dashboard" here.

Also, please see our coverage of the 2013 RAIN Internet Radio Awards here.

Thanks to our colleagues for their coverage of RAIN Summit Orlando. Read more from Tom Taylor Now here, Radio Ink here and here, in AllAccess here, and at InsideRadio.com here.

October DASH conference to focus on radio and "the connected car"

Friday, July 26, 2013 - 12:50pm

Industry consultants Jacobs Media and Valerie Shuman, along with news source Radio Ink, will present a seminar focusing on radio in cars, called DASH: The Connected Car AudioTainment Conference.

The conference, October 23-24 in Detroit, is "designed to bring the automotive, radio, and advertising industries together to explore partnerships, exchange information, and learn from one another in a collaborative setting," according to an announcement.

"Changing technology in the digital age is redefining the decades-long connection between these two storied industries," the conference organizers say. "At the center of this change is the 'connected car'..."

Read more about the conference here.

Radio Ink, Roy Williams host Online Radio Summit in Austin

Friday, May 31, 2013 - 12:35pm

Radio Ink has just wrapped up its first annual Online Radio Summit in Austin, co-presented by consultant Roy Williams' nontraditional business school Wizard Academy.

Radio Ink says the event was "designed to help advertisers understand the online radio climate and its impact on radio advertising."

The conference included presentations from Williams and Radio Ink publisher Eric Rhoads, Pandora, and one of the leading independent webcasters, Idobi.

Radio Ink announces finalists in digital/radio Convergence Awards

Tuesday, February 12, 2013 - 12:15pm

Industry news source Radio Ink has announced the finalists for its third-annual Convergence Awards, "to recognize excellence in digital platforms, from station websites to database marketing and client-focused solutions."

The finalists appear to be nearly entirely broadcasters, though we did spot "TuneIn" on the list, in the running for "Best Radio App." Other award categories include "Best Brand Extension Through Streaming," "Best Use of Social Media," and "Best Radio Station Website" (the last broken out into "markets 1-50" and "markets 51+").

Radio Ink will announce the winners at its March 4th Convergence event. See all the nominees here.

Nominations open for Radio Ink 2013 Digital Awards

Tuesday, December 18, 2012 - 1:30pm

Industry news source Radio Ink has announced it is accepting nominations for the 2013 Radio Ink Digital Awards.

The awards are open to companies, stations, streams, and websites in seven categories. Nominations close January 21, and Radio Ink will announce winners at its Convergence 2013 in March.

Make your nominations here.

Broadcasters ignoring streaming, says Rhoads, pushing web listeners to better alternatives

Tuesday, September 4, 2012 - 12:50pm

Rhoads"Radio is foolishly ignoring streams today," writes Radio Ink publisher Eric Rhoads. "Streaming will be your primary source of revenue," he tells broadcasters in a new editorial, predicting that by 2016, "your transmitter will make up only a small percentage of your listening."

Rhoads sees broadcasters tripping over the same mistakes when it comes to streaming as they did with HD Radio: allocating minimal resources and trying to do things "at the lowest possible cost" with the least effort. The results are eerily similar: content that sounds "badly programmed" and feels like an "afterthought." Is it then any wonder "why HD Radio has not been embraced" by listeners, or why streaming audiences are smaller than they might be?

This "sloppy" approach imperils radio's future, Rhoads argues. "Radio must put its best foot forward in everything it does," he writes. "You have to sound great."

But it's not just a matter of improving stream quality. As a broadcaster, you must "be everywhere your listener is, which means on every device," because "the transmitter is no longer [radio's] only form of distribution" and it could be flat-out "irrelevant" in the future.

Radio Ink

"If you’re not streaming, don’t have a mobile app, are not on aggregators like TunedIn or iHeartRadio, if you cannot be found in every possible device, you’ll dilute the impact of your brand. If people want to listen and you’re not there, they will find someone else."

Rhoads concludes, "Ignoring [streaming] is ignoring millions of listeners, and they all have other alternatives."

You can find Rhoads' full post in Radio Ink here.

RAIN Summit Dallas will include an entire panel dedicated to issues like those discussed by Rhoads. The "Online Strategies for Local Broadcasters" panel will feature members of CBS Radio, Triton Digital, Emmis Digital, TargetSpot, Marketron and more. Click here to find out more.

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