The Media Audit names radio stations', clusters' web sites with highest metro reach

Tuesday, September 3, 2013 - 11:15am

The Media Audit took a look at radio station websites in over 80 U.S. cities, and have named those stations and clusters that regularly reach the highest percentage of their metro adult population.

"The latest figures suggest that radio websites are growing in popularity and are becoming more important in defining the overall reach for a radio station or radio group," says The Media Audit.

Top honors for a single station belongs to public radio KOPB-FM/Portland, OR. More than 385-thousand adults of a metro population of roughly two million have visited the site in the past 30 days. The Media Audit says this reach, a whopping 19.8% of Portland's 18+ metro population, is the highest of any station site it studied. No other single station's site topped 6.2% reach.

In July, The Media Audit reported KOBP-FM has the second highest unduplicated combined on-air/web reach, 27.4% of the Portland, OR metro (San Jose KQED ranked first). At that time, the site reached nearly 22% of the adult metro population in 30 days (RAIN coverage here).

In its ranking of clusters (stations in the same metro with the same owner), Bonneville's three stations in Salt Lake City, UT collectively reach 11% of the metro every month. Entercom's 7-station cluster in Buffalo, NY is a close second with 10.9%.

Looking at the nation's top market, The Media Audit says CBS Radio sites in New York attract over 434-thousand unique visitors from the market a month, followed by Clear Channel's 420-thousand in that market.

Read more from The Media Audit here.

Radio's digital revenue grew 16% in the second quarter

Monday, August 19, 2013 - 2:55pm

Digital revenue still doesn't yet account for 5% of U.S. radio broadcasters' revenue. But it was up 16% in the second quarter of 2013, and up 13% in the first half of the year. It was radio's only revenue sector that gained in Q2.

The RAB says spot and "off-air" (events, etc.) radio revenue were flat for the quarter, with network revenue off 4%.

You can see the RAB's report here.

MusicRadiator: A "lean-back" web app by The Echo Nest offers hundreds of genre streams

Wednesday, August 14, 2013 - 1:20pm

MusicRadiator is pretty cool "music discovery" web app engineers from The Echo Nest put together, that streams music from various artists by genre (In other words, it's what the vast majority of consumers and less-uptight professionals would term "radio." I know!).

All a listener need do is choose from the bewilderingly vast array of genres (really, it might be awhile before we get to "mandopop," "trapstep," and "Albanian pop") and listen. Actually, one needn't even do that: the channel "The EchoNest Discovery," a multi-genre stream of "brand-shiny-new songs that you're hearing before pretty much anybody else" launches as soon as the app loads.

It's built on Rdio's music library (Rdio is a client of The Echo Nest), so only Rdio customers hear full songs (otherwise, it's 30-second snippets). Listeners can skip forwards and backwards, and rate songs ("thumbs down" and it won't be played for you again, "thumbs up" and the song is added to your Rdio collection).

Check out MusicRadiator here. covers the app here.

Pandora's ratio of revenue to its share of radio listening means earnings potential, says Billboard

Friday, August 9, 2013 - 1:00pm

Labels and performers critical of Pandora's efforts to lower the royalties it pays often say the webcaster should simply sell more ads and generate more revenue. Billboard says its analysis of Pandora's business model indicates it is, in fact, "well-positioned to turn its massive listening audience into profits."

It's simply a matter of monetizing its audience at the same rate as broadcast radio, according to the analysis.

"Pandora had roughly a 7% share of U.S. radio listening in June," writes Billboard's Glenn Peoples. "A 7% share of the $16 billion radio advertising market is worth $980 million to broadcast radio. Pandora’s revenue during the last four quarters was just $417 million. That implies Pandora’s current market share could generate an additional $563 million."

Morgan Stanley analyst Scott Devitt predicted a 15% share of radio listening for Pandora by 2015, which at its current montetization would amount to half a billion in ad revenue. Billboard reasons that if Pandora squeezed the same revenue out of its inventory as radio, it would be four times that ($2 billion).

So, would Pandora need to load up on ads like so many local broadcasters, with several 6- or 8-minute spot breaks per hour? Wouldn't that substantially affect audience? Or would superior ad-targeting mean Pandora could charge advertisers a substantially higher rate than broadcast radio, requiring fewer spots to generate the same revenue?

That specific question isn't addessed in the analysis, but Peoples does write, "no other platform can deliver both audio and display ads to more than 71 million monthly active users while allowing advertisers to target by demographic characteristic and location."

Read the Billboard analysis here.

Powered by The Echo Nest, new Rdio Stations includes automatically generated customized You FM

Thursday, August 8, 2013 - 12:25pm

On-demand music service Rdio is making a big push towards delivering music in a personalized radio style, with its "new and improved" Stations feature.

Many have made the case that while a true on-demand, "pull" service allows listeners maximum flexibility (you simply choose whatever you want to hear), a more "radio-style" presentation makes for an easier "lean back" listening experience, and can introduce a listener to new music relevant to their tastes, couched within familiar favorites. As on-demand music services have evolved their offerings in the past few years, we've seen them paying more attention to improving their radio-style services

Rdio's new Stations is powered by data from The Echo Nest, which also announced the new service in its blog.

One cool feature is called "You FM." It's a custom stream based on an Rdio user's listening history, song ratings, Facebook likes, Twitter follows -- which is constantly updated as this data changes. It can also be manually customized. Similarly, "Friend FM" uses a listener's Rdio friend's tastes to generate a streaming music stations.

Rdio Stations also offers more than 400 of the traditional genre- (and what it calls "sub-genre") radio stations. Users can also generate stations based on a favorite artist of song (in the Pandora vein). Finally, if a listener chooses to listen to something "on-demand" (say, a full album), the "AutoPlay" radio function will continue to play music similar to the choosen piece after that piece is complete (competitor MOG can do this as well).

All Rdio stations allow users to skip songs, and replay songs as well (this is an on-demand subscription service, after all). But they allow further customization by way of a five-position setting that ranges from "Popular" (well-known songs) to "Adventurous" (deeper cuts). Finally, Rdio is using a "full-screen" takeover for the player, with a very simplified control icons in favor of huge, colorful CD cover images.

In a blog entry, The Echo Nest explains how its data helps power the new Rdio Stations. "We've spent over a decade researching and developing ways to understand Musical Identity. For each person, we develop an individual Taste Profile. To build You FM and Friend FM, Rdio worked closely with The Echo Nest to extend each user’s Taste Profile across the entire world of music, creating a radio representation of your taste, or that of any of your friends."

The Echo Nest CEO Jim Lucchese will moderate a panel at the September 17th RAIN Summit Orlando. More details soon.

Read more from The Echo Nest here; more on Rdio's Stations in Engadget here.

Cox signs on as first LDR Grüvr client broadcaster

Wednesday, August 7, 2013 - 1:15pm

LDR Interactive has launched a new mobile offering called Grüvr to bring a new level of user-interaction to broadcast radio. Cox Media Group will be the first radio client to use Gruvr for 33 of its stations in 11 markets.

Grüvr mobile app users can vote in real-time to affect which song plays next (and can integrate with other LDR products). Users can create audio dedications using Grüvr's "open mic" feature. The apps are integrated with social platforms like Facebook and Twitter for sharing and dedications.

There's a "gamification" element to it as well, as listeners can earn badges with use, that can be customized by the client for different "achievements." LDR (formerly known as Listener Driven Radio) has included an alarm clock function into the app, which awakens listeners with customizable content like local weather forecast, names of Facebook friends having birthdays, and station contest reminders (before launching the station stream).

Cox stations in Atlanta and Athens, GA; Dayton; Houston; Jacksonville; Long Island; Miami; Orlando; San Antonio; Tampa; and Tulsa started introducing the apps to listeners in June. All 33 Cox stations that have signed on will offer the new apps by the middle of this month.

"We believe that the mashup of social-local-mobile-broadcasting has potential to drive interactive engagement around music listening in an unprecedented way for the radio industry," LDR CEO Daniel Anstandig said.

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