pureplay

Speaking slot open for "pureplay webcaster" on panel at RAIN Summit Midwest July 20

Wednesday, July 11, 2012 - 11:05am

We have an opportunity for a representative of a "pureplay" (Internet-only) webcaster to take part in a discussion panel at the upcoming RAIN Summit Midwest at The Conclave.

The event is a week from this Friday, July 20.

The panel, produced by Coleman Insights and RAIN, is called "Pure Play: Radio's Most Direct Competitors?" Panelists will discuss the highly competitive, quickly-changing landscape of Internet-only radio providers that offer listeners an experience similar to that of broadcast radio. Already confirmed for the discussion: Mat Bates, Slacker's Senior Radio Program Manager.

This is a great opportunity for an Internet radio professional to not only engage in a lively discussion on the competitive future of this industry, but a chance to network and engage with some of the best minds in the business. If you're part of an Internet-only webcasting team and would like to join our panel discussion at The Conclave in Minneapolis July 20, please e-mail us at: "feedback \at\ kurthanson.com."

Read more on RAIN Summit Midwest at The Conclave here.

DJ-focused web radio site Dubset relaunches as Thefuture.fm

Thursday, April 26, 2012 - 12:15pm

Thefuture.fmThefuture.fm is the new iteration of DJ-focused web radio service Dubset (which RAIN spotlighed in February 2011, here).

New features include "a completely overhauled platform, enhanced functionality, social sharing tools, an embeddable player, proprietary search and recommendation algorithm, and more music from the world's most prominent and talented DJs," the company says.

The service also includes an interesting bit of technology, called MixSCAN, which Thefuture.fm says can identify individual songs within a DJ's mix for royalty purposes.

You can find the new site here and Thefuture.fm's press release here.

After a tough 2011, Borrell predicts growth for local radio's online ad revenue

Tuesday, April 3, 2012 - 12:05pm

Borrell Associates says "pureplay" Internet radio generated $206.3 million in streaming audio advertising in 2011, significantly topping broadcasters' $67.4 million. And while Borrell Associates’ new Benchmarking Local Online Media: 2011 Revenue Survey predicts radio will double its streaming audio revenue in 2012, it'll still be only half of what "only-online" radio does.

Borrell says streaming audio ads represented 22% ($67.4 million) of broadcasters’ 2011 online revenue. 

Local stations didn't have a great 2011 online. While the online advertising market grew overall, local radio's share of the pool didn't keep up. While the rest of the online media industry grew 20.6%, says Borrell, radio grew only 6.1%, giving them less than 2% of 2011's $16.4 billion total.

That said, Borrell is looking for radio to turn it around, with a nearly $410 million 2012 in local online ad sales, for a 35% increase over 2011.

(See Borrell's predictions from November here. We also recently reported on BIA/Kelsey's 2011 local online ad revenue recap here.)

Borrell Associates CEO Gordon Borrell will both participate in the "Charting Digital Audio Ad Dollars" panel, and present a "POV" (see story in today's issue) at our upcoming RAIN Summit West in Las Vegas (more here). Read more on the Borrell study here.

B'casters should welcome combo ratings with pureplays, argues Del Colliano: The advantage is still theirs

Thursday, January 12, 2012 - 9:00am

Radio industry vet Jerry Del Colliano is another voice in the chorus of experts who say broadcasters are making a mistake by trying to force ratings services to segregate their listening estimates from those of "pureplay" Internet radio (catch up on RAIN coverage here, here, and in today's top story here). He suggests broadcasters' thinking should be guided by how radio will need to succeed in the future: by building a brand that goes far beyond a broadcast tower and PPM.  

"Pureplays are here and radio can co-exist with them. Even, distinguish themselves," Del Colliano wrote in his Inside Music Media blog yesterday. "Pureplay stations can’t do local radio and terrestrial stations can... for the stations that are still live and local, bring on the pureplays, radio will continue to perform well."

So, radio broadcasters, why not launch your own pureplay service? Or two? Get into the low-barrier-to-entry game of Internet-only radio, secure in the knowledge that webcasters can meet your ante and easily go and pick up a broadcast frequency or two. "There is no reason why you can’t own radio stations, iPad formats, paid services, video sites and pureplay music stations based on your brands." NPR has built for themselves a brand and a value that goes way beyond simply "radio stations," and local commercial broadcasters need to follow that blueprint, he suggests. "Agencies are screaming for digital... Smart money is on making strategic adjustments in advance so that broadcast stations will be poised to gain an advantage."

Read more and subscribe to Inside Music Media here.

Borrell forecasts radio's online ad revenue will surge 85% next year; online audio ad take to double

Wednesday, November 16, 2011 - 12:00pm
A Borrell Associates report predicts that U.S. radio’s total online ad revenue will grow 85% next year, reaching $539.4 million. And for the first time, online audio advertising will bring in more dollars for radio than on-site display ads, Borrell says.
 
Online audio ads were just 1.7% of total online spending this year. But that's forecast to more than double next year, to 3.2%. Given the shifting proportion of online listening towards pureplay webcasters (especially Pandora, see today's top story), while broadcasters can expect to bring in $159 million for the audio ads they stream in 2012, online-only radio should book $418 million (more than twice radio's take).
 
Of course, local broadcasters should have the advantage over pureplays when it comes to local online sales. And to take advantage of that, Borrell says the key will be mobile.

Borrell Associates

"While traditional local online ad spending will grow double-digits again next year," Inside Radio writes, "the real sizzle to this advertising steak is now found in mobile spending.  Borrell Associates forecasts 88% of all local online advertising will viewed on tablets, smartphones or GPS-enabled laptops by 2016." Borrell predicts local mobile advertising will spike 66% in 2012 to $4.3 billion.

Subscribe to Inside Radio here.

Triton's Agovino says customizable pureplay programming more compelling than simple simulcasts

Wednesday, November 16, 2011 - 12:00pm

The 826 million hours of online radio listening Triton Digital Media tallied in September is 20% more than January's total. And while listening to broadcast radio simulcast online is indeed growing, it's the huge gains made by Pandora (and, to a much lesser extent, other "pureplay" Internet radio outlets) that's powering that growth.

As a matter of fact, two years ago, 70% of online listening Triton measured was credited to simulcast streams of broadcast radio. As of September's numbers, it's online-only radio that accounts for 70%. During those two years, Pandora saw its AQH (note: we're switching here to the AQH number) more than quintuple from 147,673 in September, 2009  (Mo-Su 6a-12M)  to 752,816 in September, 2011.

[Take a look at the chart on the right. The "outlier" is Pandora. A larger and easier-to-read-sized graph is here. Also, see RAIN's coverage of the September 2011 Triton Digital Webcast Metrics ratings here.]

Mike AgovinoTriton Digital COO Mike Agovino thinks pureplay outlets that allow the listener to influence the music they hear have a clear advantage over basic online simulcasts here. "The broadcast simulcast model does not translate online, where you have so much choice, so much less clutter and the opportunity to customize the experience," Agovino explained, as reported by Inside Radio today. "Broadcasters need to look at how to take the best of their brand experience over the air... and combine it with more choice, less clutter and the ability to customize the content."
 
And, like most things, the best time for broadcasters to start enhancing their online offerings would be "now." Inside Radio writes, "Depending on the market and demographic, the online audience can represent 3%-10% of overall listening for a radio station, Triton says. The company expects that percentage to hit an inflection point within the next 12-18 months with a double-digit percentage of demographics under 40 that will fuel more growth for the space."

Subscribe to Inside Radio here.

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