public radio

Constantly-updated fresh content is gold for delivering online audience growth, says STL public radio

Wednesday, February 22, 2012 - 1:00pm

St. Louis Public Radio's digital media manager credits the station's significant audience growth to -- what else?? -- frequently-updated fresh and unique online content.

The station's digital platforms enjoyed a 90% increase in unique visitors in January over last year, and the streaming audience has more than doubled, with a 152% increase in unique listeners.

Digital media manager Madalyn Painter wrote, "We have to attribute much of our success to our increased focus on frequent online news updates... (the site's) main function is to deliver content — not content promoting the station, but our award-winning regional news coverage and programming."

The site was deisgned using NPR Digital Services Core Publisher tool. Digital Services' Keith Hopper stresses that stations that don't showcase new and changing news content "will struggle to grow online audience and won’t capture the kind of larger market share that other online news providers command."

St. Louis Public Radio is part of the University of Missouri-St. Louis and operates KWMU,, and HD stations KWMU-2 and KWMU-3. Read the InsideSTLPublicRadio blog here. Read NPR's Digital Services blog here.

12/5: Clear Channel making iHeartRadio an aggregator with third-party programming

Friday, December 23, 2011 - 11:00am

Clear Channel continued to add programming from third-party sources (some might say "competitors") to to iHeartRadio, Clear Channel's platform for Internet radio, in December (here) when it brought in Cumulus' 570 radio station streams. This follows news from October when Clear Channel made available streams from EMF's K-Love and Air1 networks (here) and public radio WNYC/New York (here) on iHeartRadio.


TuneIn Radio updates mobile app with police scanners, donations

Tuesday, November 8, 2011 - 11:00am

TuneIn RadioTuneIn Radio has added access to over 3,000 police and fire scanners to its iPhone and Android apps.

"It's not the most obvious or pleasant way to stay updated on the latest news," writes CNet, "but if you want real-time information as incidents are developing, the new feature is an easy way to eavesdrop on the local police."

TuneIn Radio is also reportedly "testing in-app public radio, starting with KQED in San Francisco."

CNet has more coverage here.


Friday, September 16, 2011 - 12:00pm

Southern California NPR flagship and streaming radio leader KCRW has released a free 

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