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Non-comm AAA KCSN/L.A. joins Clear Channel's iHeartRadio platform

Thursday, June 7, 2012 - 11:40am

Public radio station KCSN/Los Angeles, which is owned by California State University, is now available on Clear Channel's iHeartRadio Internet and mobile radio service.

KCSN (88.5 FM "The Music You Want") is an Adult Alternative format and plays a mix of indie rock, "legacy artists," soul, electronic dance music, Americana, and blues. It's also home for legendary air talent like Nic Harcourt, Jed the Fish, Mark Sovel, Terri Nunn, and more. The station is programmed by veteran Sky Daniels.

Listeners can find KCSN in iHeartRadio's Public Radio section. There are now more than 1,000 broadcast and online-only stations on iHeartRadio, which also offers a Custom Radio personalization feature. Clear Channel says the iHeartRadio platform racks up 100 million listening hours a month.

Constantly-updated fresh content is gold for delivering online audience growth, says STL public radio

Wednesday, February 22, 2012 - 1:00pm

St. Louis Public Radio's digital media manager credits the station's significant audience growth to -- what else?? -- frequently-updated fresh and unique online content.

The station's digital platforms enjoyed a 90% increase in unique visitors in January over last year, and the streaming audience has more than doubled, with a 152% increase in unique listeners.

Digital media manager Madalyn Painter wrote, "We have to attribute much of our success to our increased focus on frequent online news updates... (the site's) main function is to deliver content — not content promoting the station, but our award-winning regional news coverage and programming."

The site was deisgned using NPR Digital Services Core Publisher tool. Digital Services' Keith Hopper stresses that stations that don't showcase new and changing news content "will struggle to grow online audience and won’t capture the kind of larger market share that other online news providers command."

St. Louis Public Radio is part of the University of Missouri-St. Louis and operates KWMU, KWMU.org, and HD stations KWMU-2 and KWMU-3. Read the InsideSTLPublicRadio blog here. Read NPR's Digital Services blog here.

Respected SoCal non-comms KCRW, KUSC streams launch on iHeartRadio next month

Friday, January 20, 2012 - 11:00am

Two of Internet radio's pioneering and most-listened-to broadcasters will make their programming available on Clear Channel's iHeartRadio platform beginning next month.

The renowned KCRW, the non-commercial station from Santa Monica College, and KUSC, one of the largest public radio stations in the U.S. (from the University of Southern California), will both debut on iHeartRadio in February.

"We’re thrilled to add KCRW and KUSC to iHeartRadio and make public radio stations available for our listeners,” said Brian Lakamp, President of Clear Channel Digital, in the company press release. "Adding these public radio stations to iHeartRadio offers listeners an even more interesting and diverse listening experience."

KCRW is best-known worldwide for its flagship program, "Morning Becomes Eclectic," its daily music show that's aired since 1978 (and has been hosted by respected programmers like Nic Harcourt, Chris Douridas, Jason Bentley, and more). KCRW embraced new media early and aggressively, and offers two online-only channels dedicated to all music and all news, podcasts, and its own media player. KUSC is one of the most listened to classical radio stations in the country, and has been on the air for more than 60 years.

Clear Channel has been at a fast 'n furious pace adding broadcast content from beyond the Clear Channel family. Most recently, the company added Greater Media streams to the platform (RAIN coverage here), which now offers more than 800 broadcast and online-only stations and is available online and via mobile app. Public broadcaster WNYC/New York is also available on the iHeartRadio platform.

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