Presslaff Interactive Revenue white paper explains why collecting user ZIP codes is key for marketing and revenue

Monday, October 1, 2012 - 4:55pm

Database and e-mail marketing firm Presslaff Interative Revenue has published a new white paper demonstrating the importance of collecting user ZIP codes for online media properties.

"In addition to e-mail address and permission, we believe the single most lucrative piece of data is a user's ZIP code," the paper, called "Finding Gold in ZIP Code Data," opens.

According to the paper, being able to associate a user ID with that user's ZIP code provides three unique benefits: methods to generate revenue, the ability to improve your marketing and promotional efforts, and an enhanced way to drive audience engagement with your brand and content.

Presslaff Interactive Revenue works with more than a thousand radio stations, television stations, and newspapers in the U.S. and Canada. Download "Finding Gold in ZIP Code Data" for free here.

Promotion an endorsement of Pittman's digital initiatives, says company

Monday, October 3, 2011 - 11:00am

Bob Pittman, new CEO of Clear Channel Media Holdings

Bob Pittman has been named CEO of CC Media Holdings -- Clear Channel's parent company -- effective immediately. The company told RAIN the appointment is an endorsement of Pittman's digital initiatives, including building out web radio platform iHeartRadio.

"He has already generated a renewed sense of confidence and direction not only at Clear Channel, but across the entire radio and media landscape,” said Scott Sperling, co-president of THL Partners.

Pittman joined Clear Channel in November 2010 as an investor and Chairman of Media and Entertainment Platforms (RAIN coverage here). Since then Clear Channel has relaunched iHeartRadio as a customizable web radio service (powered in part by the acquisition of Thumbplay in March, more here). That new service will soon join Pandora on Ford and Toyota dashboards (more here and here).

Pittman, 57, has served as CEO of AOL Networks and was co-founder and CEO of MTV.

As CEO of CC Media Holdings, Pittman will oversee Clear Channel Radio and Outdoor Holdings. He takes over from Mark Mays, who announced over a year ago he would step down (but remain chairman of CC Media Holdings). The L.A. Times reports (here) Pittman is "the first head of Clear Channel...not from the founding Mays family."

You can find Clear Channel's press release here.

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