projections

REPORT: GROWTH COULD BE GREATER IF RADIO FOCUSED ON MOBILE

Tuesday, August 16, 2011 - 11:00am

A new Borrell Associates report projects mobile audio ad spending will reach $667 million by 2016 — up from $161 million in 2011. This growth will be fueled by local advertisers, says Borrell, and could be even greater if “radio puts more focus on mobile,” writes Inside Radio.

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