More data shows Net radio's growth as a mobile medium

Tuesday, August 13, 2013 - 12:50pm

This year almost half of all "digital radio" (pureplay webcasters, broadcast simulcasts, and podcasts) listeners will likely use their mobile phones to tune in at some point, according to eMarketer.

The research site has posted new data on the use of mobile phones and music listening. Included in its coverage is a focus on "digital radio" and mobile devices. It estimates that 147 million Internet users will listen to webcasts and podcasts "at least monthly" in 2013 -- roughly six in 10 of all Internet users. Next year, that number should be close to half of the overall population, says eMarketer.

When listening to music downloaded directly to a phone is included, more than 20% of Americans (over 70 million) will have listened on their phones this year. Finally, more than 99% of those who listen on their phone are smartphone owners.

Read more in eMarketer here.

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