Onavo

Data management firm Onavo says more users tried TuneIn last month than Pandora, Slacker, or Spotify

Monday, November 14, 2011 - 11:00am

Onavo's iPhone data chartData from mobile data management company Onavo indicates that TuneIn Radio's iPhone and Android apps attracted more users in October than Pandora, Slacker or Spotify.

Onavo says that 6.6% of its iPhone users accessed TuneIn Radio at some point during October, compared to 5.8% that accessed Pandora and 3.6% for Spotify. On Android the percentages drop to 4.9%, 4.6% and 3.2%, respectively (due to the popularity of cloud music services from Google and Amazon).

Keep in mind that TuneIn Radio is a service which aggregates streams of more than 50,000 radio stations and 120,000 shows; the other services that appear in this chart are themselves providers of unique content and programming. By the same token, it should be pointed out that the top two U.S. broadcasters, Clear Channel Radio and CBS Radio, have both pulled their streams from TuneIn's service.

On the iPhone, iHeartRadio came in fourth in usage and Slacker was #6. Slacker held the #6 spot for Android but iHeartRadio ranked #7 (see chart at right for more).

However, Pandora topped TuneIn Radio and Spotify in terms of 3G data usage during October. That could mean that Pandora users are listening more, or it could be Pandora subscribers receiving a higher bitrate, or that users listen to other services via Wi-Fi more.

Onavo used anonymous data from more than 100,000 users.

"Now take this all with a grain of salt," comments GigaOM (here), pointing out that "Onavo isn't a seasoned market research firm" and that its users "lean more toward early adopters."

That said, "it’s still interesting to see how popular TuneIn Radio is with Onavo’s users...It shows that there’s still a lot of appeal in tapping traditional radio, which has a wide diversity of programmed content."

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