NPR Music

NPR Music a growing, thriving musical showcase created by radio

Tuesday, March 19, 2013 - 1:00pm

The Wall Street Journal calls NPR Music -- the music-centric website and multi-media service from NPR -- "a sought-after stop for both aspiring and established artists. More broadly, it has become a rising power in the music industry... (and a) serious contender for the ears and eyeballs of music lovers on the Web."

Given what's said about traditonal radio companies and their utility as a source of new music curation these days, that's quite a compliment.

The service boasts 2.7 million unique monthly visitors, 1.4 million podcast downloads every four weeks, plus 1.4 million iPhone and iPad apps installations. And the service nearly breaks even on its $3 million annual budget.

NPR Music features include the "Tiny Desk Concert" series, "First Listen" streams of forthcoming albums in their entirety, the "Live in Concert" series, and the weekly "All Songs Considered," a 6- to 8-song playlist of its hosts' favorite new music. NPR Music also plans to launch "personal music streams" created by DJs from NPR affiliate stations and throughout the public radio system, as a way to "corral the music discovery that's happening on the station level."

The five-year-old NPR Music service is "the closest thing we have to a pure startup inside what is now a 40-plus- year-old institution," NPR EVP/Chief Content Officer Kinsey Wilson told The Journal."This group of now roughly 20 people has had an opportunity to invent something from scratch.", the parent website, is currently sixth for online-listening among Triton Digital's Webcast Metrics rankings. NPR Music accounts for 15% of NPR's streaming audience.

Read The Wall Street Journal's profile of NPR Music here.

NPR, Pandora, Spotify among 2012 Webby nominees

Wednesday, April 18, 2012 - 12:45pm

The Webby AwardsThe Webby Awards have announced their nominees for 2012. The lengthy list includes NPR in several places: NPR Music is nominated in the web and mobile music categories, while NPR is nominated in the Radio/Podcasts section and mobile News (handheld devices) category. Pandora is nominated in both the web and mobile music categories, as is Spotify.

The Radio/Podcasts category (here) also includes Podcasts, New Yorker podcasts, and The Cocktail Party Statement.

You can find the web music nominees here, mobile music nominees here and mobile news nominees here.

NPR optimizes Music app for iPads

Friday, February 17, 2012 - 10:00am

NPR Music for iPadNPR has launched a new version of its iOS NPR Music app for iPads. The app includes more than 100 live radio streams.

Users can also build their own playlists using the app and listen to on-demand live concerts. The NPR Music app also recommends stories and content based on what music is in users' iTunes libraries.

NPR has more information here.



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