New Zealand

CC-created iHeartRadio to compete with Pandora in Australia and New Zealand

Monday, August 5, 2013 - 10:55am

ARN, the Australian Radio Network, has launched digital music service iHeartRadio in Australia and New Zealand. Of course, iHeartRadio is the online radio platform created by U.S. media giant Clear Channel.

Like the service in the U.S., the Australian iHeartRadio will offer live radio streams, a custom radio feature (a la Pandora), and reportedly more than 850 playlists curated for moods or activities called "Perfect For" channels (a la Songza).

All of ARN's broadcast stations are available as live streams on iHeartRadio now. On September 23, iHeartRadio will add ARN's "American sister stations and New Zealand’s TRN" stations, for a total of more than 900 live station streams, reports B&T.

The service is free to use for listeners, with limited advertising. The live radio streams will still contain the on-air ads of the stations, but aside from audio and video pre-rolls, the online-only features will be ad-free (as in the U.S.).

"ARN is one of the last radio networks to bring a music streaming service to market," writes B&T. "DMG Radio Australia partnered with Rdio in August last year and Songl, a joint venture between Southern Cross Austereo and DMD, launched in beta in March."

U.S.-based wecasting leader Pandora is also in Australia and New Zealand. AdNews reports Pandora will meet its target of one million Australian users in the coming months, and will soon introduce advertising to the streams.

Read more in B&T here; and in AdNews here.

Pandora adds first new markets since 2007 outside the U.S.

Tuesday, December 11, 2012 - 12:15pm

Pandora has gone live Down Under.

The leading webcaster in the U.S. is "fully live" in Australia and New Zealand, with both the web-based player and fully-functioning mobile apps for Apple and Android devices. The launch marks Pandora's first official entry in nations outside the U.S. since the company limited listening to home nation in 2007. 

In July (coverage here), Pandora "beta launched" in the two countries, but streaming only to desktop listeners (no mobile) -- but with the aim of a fully-mobile service. Holden will be the first car company in Australia and New Zealand to offer full compatibility with Pandora via its new Holden MyLink infotainment system.

"This is especially important in Australia and New Zealand," according to Pandora's press release, "which are among the world's most mobile-centric societies."

To accompany the launch, Pandora created "genre stations of Australian- and New Zealand-specific music," and has hired a local Managing Director for the new markets. Jane Huxley most recently led digital efforts for Fairfax Media, one of Australia's largest diversified media companies (Australia and New Zealand-based newspapers, magazines, radio and digital media).

You can see Pandora's Australia Genre Stations here, those for New Zealand here, and download the app for those markets here.

CC partner Australian Radio Network to fire up iHeartRadio platform in 2013

Thursday, October 11, 2012 - 11:20am

Clear Channel's online radio platform, iHeartRadio, will launch in Australia and New Zealand, the broadcaster announced today.

The Australian Radio Network (ARN -- which is a joint venture between APN News & Media and Clear Channel International) will launch the service -- and add its own stations to the iHeartRadio range of listening options. The service will launch in Australia and New Zealand next year.

ARN has a "dual brand" strategy - a MixFM and Classic Hits music stream in Sydney, Melbourne, Adelaide and Brisbane. ARN reaches over 4 million listeners, and is one of the leading broadcasters in the 25–54 demographic in Australia.

After five year absence, Pandora once again streaming to Australia and New Zealand listeners

Thursday, July 12, 2012 - 12:25pm

Pandora in Australia and New ZealandPandora in late June tentatively opened its doors to users in Australia and New Zealand. Dubbed a "beta launch" by founder Tim Westergren, the expansion for now only includes Pandora's website -- not its mobile apps. Additionally, Australians and New Zealanders won't be subject to advertisements...for now.

"Our focus is to have conversations with those listeners to understand and get their feedback about the service," said CEO Joe Kennedy.

Pandora closed access to most international users in 2007 due to licensing issues. The new international expansion may be "aimed at luring new users while allaying investor concerns that it may struggle to grow outside the U.S.," reports Bloomberg Businessweek

"You can’t imagine how delighted we are to be able to start streaming Pandora into Australia," said Westergren.

You can find more coverage from Bloomberg Businessweek here and The Register here.

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