moodagent

Moodagent, Mixberry partner to target audio ads "with emotion!"

Thursday, February 23, 2012 - 12:20pm

Ad firm Mixberry Media has partnered with music playlist company Moodagent to develop a system to target audio ads based on a listener's moods and emotions.

Moodagent has categorized its library of more than 5 billion tracks, based on "mood, emotion, genre, style, instrument, vocals, orchestration, production, and beat / tempo," according to Hypebot. Further, the songs are "scored on five attributes: Sensual, Tender, Happy, Angry, and Tempo." From this knowledgebase, Moodagent can create emotion-based playlists (in fact, you can try it -- it's an app in Spotify).

Mixberry plans to harness this capability to target their ad messages to "distinct emotional profiles." Hypebot explains, "Brands will be able to select a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics – allowing advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind."

Read more from Hypebot here.

Syndicate content