Mixshape

MS, Spotify, The Echo Nest create visually-oriented playlist creation tool

Tuesday, March 26, 2013 - 12:10pm

The expert DJ knows the power of not only playing the right songs, but in the right order to create flow. Microsoft and Spotify have teamed with music intelligence firm The Echo Nest and created a visual tool to sort music playlists based on the songs' characteristics.

It's called Mixshape. It uses Spotify's music library, The Echo Nest's database of music data, and is built for Microsoft's Windows 8 operating system's and Internet Explorer 10 web browser's touch-screen interface.

Playlist curators manipulate shapes on the screen to manage the tempo of the song flow. The shapes are arranged in song order, with different colors to represent key, shapes for "feel," and speed of the animation represents tempo and energy. When the playlist has been properly shaped, it can be exported to Spotify, where it can be played and shared via social media.

MixShape launched today in the UK, but should be accessible in all of Spotify's markets.

The Echo Nest CEO Jim Lucchese will take part in the "Accelerating Your Audience Growth" panel at RAIN Summit West April 7 in Las Vegas. Spotify VP/West Coast Ad Sales Michael Jackel will speak on the "Jump Start Your Revenue" panel. More details (and registration link) here.

Read more about Mixshape at TheNextWeb here; also in The Echo Nest's blog here. The Mixshape site is here.

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