measurement

Krasiniski leaves Arbitron; LDR adds N/T vet Hobbs; Pandora names Shapiro for political ads

Tuesday, April 17, 2012 - 11:00am

Arbitron SVP/Digital Media & Analytics Paul Krasinski has announced his exit from the company, and he's reportedly "headed for a social media company." In January 2011, Krasinski (right), then COO at Ando Media, joined Arbitron to lead the company's digital development. Arbitron is planning a return to online radio metrics with the launch of its "Total Audience Measurement" system.

Meanwhile, Listener Driven Radio has named Gabe Hobbs Strategic Advisor. Hobbs has more than 20 years experience in news, talk, and sports programming (1998-2008 he ran Clear Channel’s 275 news, talk, and sports stations). Listener Driven Radio recently launched its "Topic Pulse" service, which scans all available news sources, local blogs, Facebook posts, Tweets, and other social media so producers and talent can monitor topics and stories "getting buzz" in a market.

Finally, Pandora has named Rena Shapiro as Director of Political Advertising Sales. Shapiro (left), who was director/political and issue advocacy accounts at AOL, also helped create Google's political ad business. Last fall Pandora unveiled a new targeted ad product for political candidates and special interest groups, which targets listeners based on ZIP Code.

Triton developing custom research for Pandora and others to target AM/FM advertisers

Thursday, March 8, 2012 - 12:30pm

Mike AgovinoYesterday we wrote that, according to CEO Joe Kennedy, Pandora is working with Triton Digital to create custom reports "in the same format advertisers are accustomed to seeing." The goal being to "make the mechanics of planning and transacting an ad campaign on Pandora as seamless as doing so on broadcast radio" (more here).

Now Triton Digital COO Mike Agovino (pictured) tells Inside Radio they're not just working with Pandora, but also "other publishers to drill down deeper into their audience intelligence provided by Webcast Metrics into custom geographies and segments of the publisher’s choosing." The custom reports won't be made public.

It will reportedly take some time to create these custom reports however. Inside Radio says 18-24 months, in fact.

You can subscribe for Inside Radio's daily newsletters here.

UK's RAJAR, echoing Arbitron, explains differences of over-the-air and web radio measurement

Thursday, February 16, 2012 - 11:00am

RAJARUK audience measurement body RAJAR has released a statement (here, PDF) in which it aims to explain the differences between how over-the-air and web radio audiences are measured.

"RAJAR measures real people," the document argues, while online measurement potentially has some flaws. "Online measurement can’t tell how many people are listening [meaning several people could be listening to one computer]... online measurement can’t tell how old a listener is [unless the listener shared that information]," and so on.

However, RAJAR does note that its over-the-air diary-based measurement system is flawed as well: it relies on listeners' memories and unlike the web's exact measurement, "RAJAR is a survey, and like all surveys it’s subject to sample error."

RAJAR argues "neither [measurement system] is ‘wrong’, and neither is less accurate than the other primarily because they are just different measures."

RAJAR's reports on UK radio listening include over-the-air and digital data.

Hat tip to industry expert James Cridland, who linked to RAJAR's statement from his blog here.

RAJAR's language is strikingly similar to a statement released in December 2011 by Arbitron (RAIN coverage here), which stressed the differences of AM/FM and web radio measurement. Arbitron even went so far as to argue against making "direct comparisons" between over-the-air and web radio measurements. 

Arbitron: Streaming measurement service still in the works, no word on timing

Wednesday, February 15, 2012 - 12:10pm

ArbitronIn Arbitron's quarterly call, CFO Sean Creamer said the company's streaming measurement service is still under development, but "the timing is not within our control."

Creamer said the service would combine PPMs, diaries and server-side log data. The service could potentially measure any service, said Creamer, including Pandora, Spotify and iHeartRadio. But Radio Ink reports the company was not specific about which exact services would be measured.

However, Tom Taylor reports Creamer said, "We do believe there is a difference between one-to-many and one-to-one." He apprently suggested there could be "separate reports to differentiate the one-to-many and one-to-one models."

You can find more on the story from today's Taylor on Radio-Info newsletter here or from Radio Ink here. You can find out more about Arbitron's planned streaming measurement service in previous RAIN articles here and here.

Web radio aggregator breaks into audience measurement turf with TuneIn Amplifier

Monday, February 6, 2012 - 11:00am

TuneIn's new Amplifier platformStreaming radio aggregator TuneIn today launched a new analytics platform intended to provide broadcasters with free detailed info about their online listening.

Called TuneIn Amplifier, the service reveals how many unique listeners tuned in, how many total listens (or "tunes," bascially the equivalent of session starts) the station accumulated and listening hours. Each metric, of course, only includes listeners who used TuneIn's website or apps to stream. Stats can be broken down by date and location of listeners.

TuneIn Amplifier also offers information about listener donations, if the station is listener-supported and has partened with TuneIn Donate (RAIN coverage here). Broadcasters can also edit their TuneIn profile data through the platform.

TuneIn hopes broadcasters will use the information to better monetize their online and mobile audience.

"This version of TuneIn Amplifier is only the first step," says TuneIn Senior Marketing Manager Ryan Polivka. The company tells RAIN they hope to expand Amplifier's functionality to include data like dayparts, more specific listener demographics and even real-time analytics.

Broadcasters can head to amplifier.tunein.com and sign up for a free account to view their metrics.

TuneIn's directory includes more than 50,000 web radio streams. Users can listen through TuneIn's website (here), the company's many mobile apps, through TV and home music system apps and in-car apps. Ford announced at CES in January that it was bringing TuneIn to its Sync dashboards, alongside Pandora, iHeartRadio and other services (RAIN coverage here).

Triton's Agovino wants radio to go for new revenue with online listening, not traditional on-air budgets

Friday, December 2, 2011 - 12:25pm

Mike AgovinoTriton Media COO Mike Agovino "took to the blog" this week to point out that with October's Webcast Metrics, the total measured online listening audience has now passed 1.6 million "Average Active Sessions (AAS)" for the "workday" daypart (M-F 6A-8P). [AAS is Total Listening Hours (TLH) divided by hours in the reported time period. Similarly to Arbitron's "Average Quarter Hour," you can think of it as "the number of listeners at an average moment within the time period." ]

The online radio audience measured by Triton Webcast Metrics, Agovino says, is growing by about 100,000 AAS every 3 months (see the chart on the right). Should the industry be able to maintain that growth, Internet radio will have a 3 million AAS by 2015 -- 10% of radio's total audience.Webcast Metrics AAS quarterly trends

Agovino took the occasion to explain how  radio's current audience is worth $650-$900 million in revenue to the industry (between pre-roll audio/video ads, instream audio ads, and display ads with typical CPMs).

But he makes another point here too. You may know Arbitron is planning to roll out an "integrated audience" measurement system (see today's top story) -- to tally listening to radio whether its online or over-the-air. Arbitron wants to allow radio to present the online audience using the same traditional broadcast metrics, thereby enabling ad buyers to more easily extend their buys across both platforms. But instead of combining listening, Agovino wants radio to create a new revenue channel. He's suggesting broadcasters should be able to dip into both marketers' broadcast and interactive budgets alike.

"The dimensions of online audio expand the offering way beyond sound to include the interactive, targeting and visual benefits of online ads," he wrote. "Digital, mobile and social budgets are prime targets for this base of impressions... Selling the online audience with the on-air audience relegates publishers to fishing in the same revenue streams as they have always fished. These are not the budgets that are growing, but rather the ones that are shrinking."

Read more from Triton Media COO Mike Agovino here.

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