mDialog introduces targeted ad-insertion product for local radio

Tuesday, June 18, 2013 - 12:50pm

Fast Company reports on the launch of "Radio Stream," a new product designed to allow local AM/FM broadcasters to insert targeted ads into their online and mobile streams, along with online couponing and social media integration.

The new product, which uses Apple's HTTP Live Streaming Protocol, is intended for "local radio stations wishing to air Pandora- and Spotify-style targeted ads," says Fast Company.

Radio Stream is made by mDialog, which has (so far) specialized in video advertising.

Fast Company's coverage is here.

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