Mary Meeker

Meeker: Pandora desktop monetization 1.7 times that of mobile, but that outpaces some other web services

Tuesday, June 12, 2012 - 11:35am

Meeker's mobile statsAccording to a recent presentation from Kleiner Perkins Caufield & Byers' Mary Meeker, Pandora's ahead of some other major web companies in terms of mobile monetization.

Meeker's recent presentation at the D10 conference (RAIN coverage here) included a comparison of desktop/mobile monetization rates among Pandora, Tencent (a Chinese web portal) and Zynga. According to the chart, Pandora monetizes its desktop audience 1.7 times more than mobile, compared to 3.3 for Tencent and 5.0 for Zynga.

"The good news is that mobile monetization will catch up," writes Jennifer Lane in Audio4Cast. "In fact Meeker says that in 1 – 3 years it will surpass desktop." You can find Audio4Cast's coverage here.

Tech expert illustrates big upswing coming for mobile and audio technologies

Thursday, October 20, 2011 - 9:00am

Internet venture capitalist Mary Meeker recently highlighted some interesting trends, and made a prediction or two, that should be of special interest to our industry.

Meeker Web 2.0 slide

Most importantly: she demonstrated how quickly the mobile Internet is growing worldwide, and she predicted that audio-based technologies represent "the next big thing."

Meeker is with the firm Kleiner Perkins Caufield & Byers, and spoke at the recent Web 2.0 conference in Silicon Valley. She covered a lot of interesting information in her presentation, which we recommend you watch here. Here are just a few of the pertinent trends in mobile:

Worldwide, there are nearly 1 billion 3G subscribers, and that's only 17% of mobile subscribers (so there's lots of room for wireless Internet growth). More people worldwide have cellular/mobile access than are connected to the electrical grid. Smartphones now outship feature phones in the U.S. and Western Europe. Smartphones and tablets outshipped PCs (notebooks and desktops) in the fourth quarter of 2010. And the Windows operating system installation base on Intenet-enabled devices fell below the 50% mark in the second quarter of 2010.

Meeker Web 2.0 slide"When people look back at this era we're living in now, in 10, 20, 30 or 50 years, they will say this is the time when people got empowered with mobile Internet-connected devices," she said. [The slide on the right shows the adoption rate of 4 different technologies in the U.S. over time, plotted as a percentage of the population using each technology. The blue line is AM radio, the gold is television, the red is Internet, and the green is mobile Internet. The pink vertical bands represent times of economic recessions.]    

Meeker revealed she and her company think audio will likely be an important content driver for wireless mobile (she pointed to the fact that 60% of Pandora users access its content on mobile, a higher percentage than Facebook or Twitter). "We think the next big thing is the big things on the sides of your head -- those would be your ears." She pointed to the existence of four billion Bluetooth enabled devices in the market, and the quickly improving quality of headsets, wireless speaker systems, car audio connectivity, and sound "creation and sharing" platforms. Three of four companies she spotlighted for successfully introducing services in one market then widely expanding are audio-related (Shazam, Spotify, and Soundcloud).

Finally, she sees an upside for revenue in all of this in the form of shifting ad dollars. Comparing the amount of time consumers spend with various media to the amount of money advertisers spend on those media, Meeker says "it's way 'out of whack' for both Internet and mobile... a $20 billion opportunity in the U.S. if the revenue equals the time spent."

Jennifer Lane's Audio4cast and the San Jose Mercury News both have very good coverage of Meeker's presentation.

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