market

"Pandora and Spotify" part of U.S. online ad market's 2017 surge past TV, predicts Mintel

Tuesday, August 28, 2012 - 9:35am

This year, online will overtake newspapers' share of the global ad market. And in the U.S., digital ad dollars could surpass television by 2017.

Medialife Magazine reports on a new report from market research firm Mintel, writing, "Online's sharp growth curve, combined with slight declines for television, will continue to be sparked by new innovations, such as mobile advertising and increased use of online video streamed directly to television sets. The growth of online radio services, including Pandora and Spotify, will also bolster online ad sales, coming at the expense of terrestrial radio. And the continued shift in consumption of information on digital devices rather than in print will prompt many advertisers to move their money out of newspapers and magazines and put it online."

Meanwhile, media agency Carat says online will overtake newspapers in the global ad market this year (they had earlier predicted it would happen next year). Digital will account for 15.3% of all spending in 2012, second only to television. Newspapers will account for 14.4%, says Carat.

Read more on these developments from Medialife Magazine here and here.

Mobile update: 60% of new phones sold are smartphones, in-app purchases racking up revenue

Wednesday, September 28, 2011 - 8:00am

Apple's iPhone and Android dominate the smartphone marketNearly 60% of all new cellphones sold are smartphones, according to Nielsen, and nearly half of all cellphone users own a smartphone. ZDNet has more on Nielsen's research here.

Meanwhile, a new report from Distimo found that among the 200 highest-grossing apps in the iTunes App Store, 72% of the revenue came from in-app purchases. Boy Genius Report states (here) that's up from 28% last year.

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