local

Despite the fact even heavy Net users are listening, not many are compelled to visit station websites

Tuesday, January 3, 2012 - 11:00am

Internet "power users" still listen to a good amount of on-air radio, but they don't seem to visit station sites very much, says the Media Audit. The research company reported highlights from its National Radio Format Report last week.

The study indicates that radio listening is more than 22% of the average U.S. consumer's total daily media exposure, for the average consumer. For "heavy" Internet users (3 or more hours online a day), radio is still nearly 19% of their total daily media exposure. And for Facebook users, radio tops 21% of total daily media exposure.

But, just 17.6% of U.S. adults visited a local radio station website in the past month. This mark fluctuated quite a bit from market to market, indicating that at least a few local groups are doing something right! In the last month, 26% of adults in Austin, TX visited a local station site; 23.3% in Minneapolis-St. Paul, MN; and 22.8% in San Jose, CA.

Looking further, it seems CHR listeners are most likely (72.8%) to be Facebook users (among all U.S. adults, 49.3% have logged onto Facebook in the past 30 days). Modern Rock listeners are pretty easily found on Facebook too. For Twitter, however, R&B/Urban is the top format: 17.4% Urban listeners used Twitter in the past 30 days.

Read more here.

Triton Digital's new Webcast Metrics Local promises local market ratings for webcasters

Monday, December 19, 2011 - 11:00am

Triton DigitalTriton Digital today announced Webcast Metrics Local, a new service that "will enable publishers to highlight their audience metrics within individual markets and combinations of markets as well as segment the audience across demographic attributes within geographies," the company stated.

Triton Digital COO Mike Agovino notes that the new service "features key targeting variables including geography, user agent and device type, expanding the opportunity for publishers and marketers alike."

However, unlike Triton Digital's Webcast Metrics rankers -- which are released to the public each month -- the local data will be "the exclusive property of the subscribing publisher," according to Triton. 

"For online audio to attract the level of advertising investment it deserves, our customers will need to provide enhanced metrics, greater transparency and the kind of targeting capabilities that digital advertisers expect -- particularly on a local level," said Agovino. 

Triton Digital currently offers subscribers access to geographic and demographic information through its Webcast Metrics product.

You can find Triton Digital's press release here.

Radio simulcasts streams slowly breaking into PPM ratings

Wednesday, November 30, 2011 - 12:35pm

Paragon Media's Larry Johnson blogged this week about Internet streams of broadcast radio stations increasingly appearing in Arbitron PPM ratings.

To be listed in the PPM ratings report, a  "station or combo must have received at least one quarter-hour of listening credit from at least one In-Tab panelist and a Metro Cume rating of 0.495 or greater."

It's that second part, the cume rating, that's the greatest challenge for Internet streams being listed, he says. Paragon did an analysis of October ratings in four PPM markets, and found 18 station streams with enough listening to register in PPM. "However, only 22% of those listed stations posted 6+ Shares in October 2011 (Persons 6+ Monday-Sunday 6a-Midnight)." Obviously, any stream that made it in the listing had some listening. But the measurements are subject to rounding error, and those small audiences rounded down to zero.

"It would be great if all Internet, time-shifted archives/podcasts, mobile, and satellite radio were coded and accessible in the local market reports so we could get a comprehensive view of the audio listening landscape," Johnson wrote. "Now that the listing hurdle has been cleared, look for your station’s Internet stream to be an even more important part of your ratings profile."

Read the Paragon Media blog here.

Edison data for September shows Pandora making gains in local markets over July

Wednesday, September 28, 2011 - 8:00am
Pandora's local reach
 
Pandora holds a 1.0 AQH rating among the 18-34 demographic in Los Angeles, San Francisco, Washington D.C. and Portland, according to new September listening data from Edison Research.
 
We reported in July that Pandora's A18-34 AQH rating then was higher than any terrestrial radio station in all of the five largest U.S. radio markets (RAIN coverage here). Pandora seems to have grown about 10% to 15% in A18-34 ratings in most major markets since then.
 
Find below Pandora's A18-34 AQH rating report for September 2011 from Edison Research. You can find Pandora's press release here.
 
September 2011 Pandora AQH (Adults 18-34)
Mon-Sun, 6am-12m
City July Sept.
New York 0.7 0.7
Los Angeles 0.9 1.0
Chicago 0.7 0.8
San Francisco 0.9 1.0
Dallas - Ft. Worth
0.8 0.9
Houston 0.8 0.9
Atlanta 0.7 0.8
Philadelphia 0.7 0.8
Washington, D.C. 0.9 1.0
Boston 0.7 0.8
Portland N/A 1.0
September 2011 Pandora AQH (Adults 18-49)
Mon-Sun, 6am-12m
City July Sept.
New York 0.5 0.5
Los Angeles 0.6 0.7
Chicago 0.5 0.5
San Francisco 0.6 0.7
Dallas - Ft. Worth
0.5 0.6
Houston 0.5 0.6
Atlanta 0.5 0.6
Philadelphia 0.5 0.5
Washington, D.C. 0.6 0.7
Boston 0.5 0.6
Portland N/A 0.7

 

"We're seeing a growing wave of local advertisers shifting their terrestrial broadcast budgets to Internet radio," said Pandora founder Tim Westergren. Westergren discussed local advertisers and their experiences with Pandora in his keynote at RAIN Summit Chicago, which you can watch in full here.

Though rough around the edges, Deli Radio an excellent tool to discover new local music

Thursday, September 22, 2011 - 12:00am

Deli Radio is aDeli Radio's website and player new Internet radio service with an emphasis on local live music and indepedent artists. Founded by Wayne Skeen, also CEO of the California-based record label Ninth Street Opus, Deli Radio allows users to build instant radio-like playlists filled with music from independent artists playing a show near a specificed location.

Users can also listen to music from bands that call a certian location home, and can filter their station by proximity, date, venue, genre or a specific artist.

As SFWeekly points out (here), the site is rough around the edges. As it's up to artists to upload their own music, some selections are quite sparse (for example, trying to create a Chicago station turned up only one artist).

That said, the site is easy to use and it's a great tool to discover artists you've probably never heard of before. The emphasis on live music -- with prominent information about where the currently-playing artist is appearing next -- sets Deli Radio apart.

All in all, an interesting Internet radio site with potential. -- MS

REPORT: GROWTH COULD BE GREATER IF RADIO FOCUSED ON MOBILE

Tuesday, August 16, 2011 - 11:00am

A new Borrell Associates report projects mobile audio ad spending will reach $667 million by 2016 — up from $161 million in 2011. This growth will be fueled by local advertisers, says Borrell, and could be even greater if “radio puts more focus on mobile,” writes Inside Radio.

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