Pandora plans to cover top 25 markets with local sales teams by year-end

Wednesday, February 6, 2013 - 1:05pm

Pandora VP/Sales Steven Kritzman told NetNewsCheck the webcaster is ending its efforts to have newspapers and TV sales forces represent it to local ad buyers. Instead, Pandora plans to beef up its own local sales teams.

In January, Arbitron filed suit against a Cleveland television station, accusing it of improper and unauthorized use of its data. Part of the Pandora reseller program, Gannett WKYC-TV allegedly distributed media kits that included 2011 PPM data and Arbitron trademarks. Pandora was not named in the lawsuit (more in RAIN here).

Kritzman told NetNews Check, "Nothing really beats having ownership over the training, the narrative and just having sellers that are specifically focused on your product." He says Pandora has recently expanded its sales force in markets like Phoenix, Denver, Las Vegas, Houston, Minneapolis, Miami, Washington, D.C., and Boston.

"At the end of the year we’ll be in the top 25 markets across the country with multiple people in each market," plus sales leadership in 27 out of the top 40 markets, he said.

Read more in NetNewsCheck here.

Arbitron says Cleveland TV outlet's use of its data to sell Pandora locally is unauthorized

Monday, January 28, 2013 - 1:30pm

Arbitron is suing a Cleveland television station that's reportedly joint-selling with Pandora, and allegedly improperly using Arbitron data.

Arbitron accuses Gannett WKYC-TV of infringing on its copyright in media kits the station is distributing. The sales kits -- "Bringing Local Internet Radio Advertising to Cleveland!" -- include several months of 2011 PPM data, along with Arbitron trademarks.

In summer of 2011, Pandora and Edison Research began announcing results of studies they said showed Pandora's emergence as a significant competitor to traditional radio in major U.S. radio markets, comparing local Pandora listening to published Arbitron "cume" and AQH measurements of local major-market radio stations. Finally in December, Arbitron issued a paper called "Thoughts on Comparing Audience Estimates," saying comparisons of its PPM measurements and listening measurements based on server logs from "Internet music services" are unreliable. (See more in RAIN here.)

In June of last year Pandora announced its Pandora Local Reseller Program to allow local media companies to bundle its ad inventory into packages for local advertisers (see RAIN coverage here, and Pandora's own announcement here).

As Tom Taylor reports, the media kit says Pandora offers, "No clutter! Pandora serves only ads every 20 minutes in-between songs. Only one ad per screen – 100% share of screen. Audience is guaranteed, not estimated. No wasted impressions! We are the only way to buy Pandora locally, in Northeast Ohio."

Read today's Tom Taylor Now here.

Classical radio fan mines playlist data to see if local station overplaying "plinky" harpsicord

Friday, August 31, 2012 - 12:05pm

Classical radio data miningKING FM (Seattle 98.1) listener Evan Muehlhausen doesn't care for harpsicords. But "over the past few years, I've noticed that when I tune to the station, I always seem to hear the plinky sound of a harpsicord," he writes. He was going to complain to the station, but before he did,  he "wanted to investigate whether my ears were deceiving me."

Muehlhausen collected and analyzed 30 days of playlist data (around 3,000 "playlist items") posted online by KING FM, assigning composer era information to the songs played. The result? "The data shows that KINGFM is innocent of the charge of favoring Baroque music [harpiscord's "heyday"] over other eras. Indeed, they play less Baroque than anything else... Looks like my own bias against harpsicord has affected my statistical judgment. Good thing I actually checked before blaming the station." 

So the next time a listener calls to complain, why not point them to Muehlhausen's blog post here? He helpfully explains in detail how he collected and analyzed the playlist data. Surely, any radio listener who cares enough to call or write would go through the same trouble Muehlhausen did.

BIA/Kelsey expects online/digital to make up 25% of local ad market

Tuesday, July 17, 2012 - 12:00pm

BIA/Kelsey expects a 11.7% compound annual growth rate (CAGR) for radio's local online revenue in the 2011-2016 period. While television's local online revenue will grow a little more quickly (almost 13% CAGR), both trounce newspaper's (5%).

The firm also expects local ad revenues in the "online/interactive/digital" category to grow more than 13% this year, pushing the digital category past the 25% mark in the local ad market.

Probably not surprisingly, the "star" categories in BIA/Kelsey's new "U.S. Local Media Forecast (2011-2016)" are mobile, social media, and online video. The analysts expect the local mobile search segment to grow 77% this year, local online video about 52%, and social media 26%.

A summary of the report is here; purchase the full report here.

Yahoo!, TuneIn, and iHeartRadio form circle of partnerships with radio this week

Friday, June 29, 2012 - 11:45am

Several new arrangements between the various players were announced in the last seven days, and many of those involved are dancing with multiple partners... so here's our stab at a "clear as mud" review:

TuneIn is a web and mobile "tuning service" which provides users (and device makers) a "one-stop" destination to find thousands of terrestrial and online streams and on-demand audio content. Last week, TuneIn announced (RAIN's coverage here) partnerships with 20 major broadcasting companies, including Fox News Radio, Bloomberg Radio, Public Radio Exchange and Monocle 24. These new partnerships alone added 600 new streams to the TuneIn directory. But they weren't finished. This week the company not only announced a new partnership (in RAIN here) to make available content from Carolla Digital (home to "The Adam Carolla Show," "This Week with Larry Miller," "Penn's Sunday School with Penn Jillette," and more) -- but also revealed (here) the addition of the local station streams from major U.S. radio groups Entercom, Cox, and Emmis (the three groups combined own more than 200 stations).

Interestingly, two of those groups -- Cox and Emmis -- had themselves just announced a similar deal with Clear Channel to make their streams available on CC's iHeartRadio platform as well (coverage here).

Clear Channel also announced a major partnership this week with Yahoo!, making them the "preferred radio" partner of the web giant. In our coverage, here, we had suggested that this new arrangement would elbow out CBS Radio, which had been Yahoo!'s radio partner... but coverage in the L.A. Times (here) and Taylor on Radio-Info (here) reports CBS isn't yet out of the picture. In other words, Yahoo! users who want local radio streams will be directed to Clear Channel (or other iHeartRadio partner) streams... unless they're shown CBS streams. Hmmm.

At least the personalized-radio situation is clearer. Now that Yahoo! and iHeart Radio are BFFs, Yahoo! users who want customized Internet radio will now be steered towards the iHeartRadio's "Custom Stations" feature. That is, unless they end up listening to personalized radio from Yahoo!'s other new partner, Spotify (which recently made free personalizable net radio the "central feature" of its mobile apps (here) -- and with whom Yahoo! also announced a partnership, here), for whom Yahoo! dumped Spotify-competitor Rhapsody

Enough? Or would you like to know that Slacker and ABC Radio are partnering to produce two gender-aimed lifestyle Internet radio talk stations; and that SiriusXM has announced a deal to make its content available via Google TV (coverage for both stories here)?

Local media companies can now bundle Pandora inventory for advertisers

Thursday, June 14, 2012 - 1:00pm

Pandora localPandora has announced it will let local media companies bundle its ad inventory into packages for local advertisers. Called the Pandora Local Reseller Program, the company hopes it will "help local advertisers utilize mobile advertising to reach on-the-go consumers."

Pandora says the new program is "an extension of the company's broader local sales strategy to extend its reach to secondary and tertiary markets." That strategy has reportedly resulted in more than 800 local ad campaigns scheduled for this year, a 100% increase from two months ago.

"Partnering with Pandora gives us a competitive-edge in growing our digital business, which opens up new revenue opportunities," said McClatchy Company VP of Interactive Media Christian A. Hendricks. The Miami Herald and The Tacoma News Tribune, two McClatchy newspapers, are utilizing the Local Reseller Program.

"With 70% of their massive audience on mobile devices, Pandora can offer local market media companies a lot of extra clout in reaching mobile customers," comments Jennifer Lane at Audio4Cast (here). "Mobile impressions are probably more valuable as location based ads, targeting listeners who are close to an advertiser location."

Pandora has also been reaching out to local advertisers directly, opening local sales offices in New York, Los Angeles, Detroit, Dallas, Atlanta and recently in Chicago (RAIN coverage here). It also recently released local audience measurement data from Triton Media (RAIN coverage here).

You can find more from Pandora here.

Syndicate content