Thursday, April 18, 2013 - 1:05pm
Barry Diller has advice for local newspapers (from which local radio might draw some wisdom): get local to the granular level.
"All of you have more audience now than you ever did," Diller told attendees of the Newspaper Association of America's mediaXchange on Tuesday, where he was interviewed by The Washington Post CEO Katharine Weymouth. But the time is now to "get more granular than... (you) ever have done before." He told attendees of his surprise that more local media don't use their unique "ability to be so granular and local that you are every possible grain to anyone who lives in a defined community."
Diller is chairman and senior executive of InterActiveCorp., and his backing of the Aereo local television streaming service has him in the news lately.
He told the conference that "sleepy" companies acting like "recovering alcoholics" in the face of declining ad sales will face extinction as "irrelevant media." Those that spend on innovation will survive.
Read more from NetNewsCheck.com here.