Pandora listening back to growth mode after mobile cap, summer slow-down

Friday, September 6, 2013 - 11:35am

Pandora yesterday reported it streamed 1.35 billion listener hours in August. That's a 16% increase from August of last year, and 5.5% higher than July 2013's 1.28 billion.

June ended a brief slide in the webcaster's total listening hours after it capped free mobile listening at 40 hours per month (Pandora announced last week that it is removing the cap.). Internet radio listening in general tends to slow in the warmer months as well. 

Pandora reported 72.1 million "active" listeners by the end of August, from last month's 71.2 million. That's also up 6.3% from August 2012.

Finally, the webcaster's share of total U.S. radio listening was just a shade under 7.5% in August. It reported a 7.08% share last month, and a 6.3% share after August of last year.

Pandora's press release with the figures is here. Our coverage of the July 2013 report is here.

July report shows Pandora listening no longer sliding after free mobile usage cap

Tuesday, August 6, 2013 - 1:30pm

Pandora reported 1.28 billion listening hours for July, up marginally from June (1.25 billion hours), and up 14% (1.12) from July 2012. This halts the webcaster's slide in listening hours reported in previous months. In March, before Pandora capped free mobile listening at 40 hours per month, it streamed 1.5 billion hours.

Pandora also reported its share of total U.S. radio listening to be 7.08% last month, and its "active listeners" total to be 71.2 million by month's end. While both these figures reflect year-over-year growth (they were 6.13% and 54.9 million in July 2012), both are relatively flat over June 2013.

Our coverage of Pandora's June 2013 listening is here.

Studies: Nearly half of UK adults listen online weekly; more than 1/3 of all UK radio listening via digital platforms

Thursday, June 13, 2013 - 12:55pm

A new service in the UK called Audiometrics says 48% of adults in that country listen to audio or radio online weekly -- that's 25 million age 15+. In the 25-34 demo, 59% are weekly listeners online.

Audiometrics' first market research to measure listening behaviour was published today and presented to key companies from the online audio sector at the initial meeting of the IAB's Audio Council in London.

Meanwhile RAJAR (Radio Joint Audience Research), which measures and profiles the audiences of UK radio stations, reported recently that listening via digital platforms (online, DAB radio, and digital television services) was up 11% over last year, and total digital hours were up 14% (two-thirds of that are on DAB).

More than a third of all radio listening is now via digital, says RAJAR.

Read more on Audiometrics here and RAJAR's figures here.

Pandora continued to build audience in March

Wednesday, April 3, 2013 - 12:50pm

According to Pandora's own figures, the webcaster streamed nearly 1.5 billion hours of content last month, a 40% jump from March of 2012. Pandora's February 2013 listening hours were just under 1.4 billion.

Pandora's "active listener" total went from 67.7 million to 69.5 million during March, a 36% increase from 51.2 million in March of last year.

Finally, going forward Pandora says it will report its "share of total U.S. radio listening" figure on a trailing 28-day basis as of the end of the month (previous reports used a trailing 7-day basis as of the end of the month). Pandora also says it will revise past share figures so comparisons can be made with future figures. The webcaster reports its share of U.S. radio listening in March 2013 was 8.05%.

Our coverage of Pandora's February 2013 listening report is here. Pandora SVP/Ad Sales Steven Kritzman will appear on our "Profiting from Mobile" panel, and Pandora VP/Engineering Chris Martin will take part in our "Accelerating Your Audience Growth" discussion at RAIN Summit West, this Sunday in Las Vegas. Pandora will also sponsor our ever-popular RAIN Reader Cocktail Party to conclude the event.

Pandora reports January listening flat, slightly fewer active listeners

Monday, February 11, 2013 - 12:15pm

While Pandora's 1.39 billion hours of listening last month is 47% higher than January 2012 (952 million), it's exactly what they reported for December, making it a rare report of anything other than explosive growth for the leading webcaster.

In fact, Pandora reports slightly fewer "active listeners" in January, 65.6 million, than in December, 67.1 million. That's still 38% higher than in January 2012 (47.6 million).

Pandora's self-reported "share of total U.S. radio listening" did increase last month, from 7.19% in December to 8.03%, an indication that radio listening across platforms is down in January.

See last month's coverage of Pandora listening here.

Pandora maintains steady listening growth in December

Wednesday, January 9, 2013 - 1:45pm

Industry-leading webcaster Pandora this week announced its listening hours, share of total U.S. radio listening, and number of "active listeners" all grew in December.

Pandora reports streaming 1.39 billion hours of content last month. That's up from both November (1.27 billion) and December 2011 (906 million).

This means, says Pandora, that its share of all U.S. radio listening is now 7.19%. The webcaster reported its U.S. radio share as 7.09% in November, and 4.71% for the previous December.

Finally, Pandora's pool of "active listeners" grew to 67.1 million by the end of last month, up from 62.4 million in November and 47.6 million a year earlier.

You can see our coverage of Pandora's November 2012 listening here.

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