Akamai to use Umbel analytics to give its streaming clients more detailed info about their audiences

Monday, July 23, 2012 - 11:30am

Digital audience measurement company Umbel announced last week that it's joined cloud platform content delivery firm Akamai's NetAlliance Solution Partner Program.

Using Umbel techology, Akamai clients will now have access to audience measurement and analytics including "rich interest data, demographics, media usage and more."

According to a press statement, "By combining the log or client-initiated streaming data from Akamai with the social registration and big data from Umbel, publishers will be able to gain a much greater picture of who the consumers are that are engaging their digital platforms."

Akamai streaming clients include CBC, Clear Channel, Internet Broadcasting, Fox Interactive, and MTV Networks. Umbel is a relatively new Austin-based analytics startup, whose CEO is former Arbitron and Ando Media exec Paul Krasinski (in RAIN here). Read the press release here.

Krasiniski leaves Arbitron; LDR adds N/T vet Hobbs; Pandora names Shapiro for political ads

Tuesday, April 17, 2012 - 11:00am

Arbitron SVP/Digital Media & Analytics Paul Krasinski has announced his exit from the company, and he's reportedly "headed for a social media company." In January 2011, Krasinski (right), then COO at Ando Media, joined Arbitron to lead the company's digital development. Arbitron is planning a return to online radio metrics with the launch of its "Total Audience Measurement" system.

Meanwhile, Listener Driven Radio has named Gabe Hobbs Strategic Advisor. Hobbs has more than 20 years experience in news, talk, and sports programming (1998-2008 he ran Clear Channel’s 275 news, talk, and sports stations). Listener Driven Radio recently launched its "Topic Pulse" service, which scans all available news sources, local blogs, Facebook posts, Tweets, and other social media so producers and talent can monitor topics and stories "getting buzz" in a market.

Finally, Pandora has named Rena Shapiro as Director of Political Advertising Sales. Shapiro (left), who was director/political and issue advocacy accounts at AOL, also helped create Google's political ad business. Last fall Pandora unveiled a new targeted ad product for political candidates and special interest groups, which targets listeners based on ZIP Code.

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