Kickstarter

Developer of song-dedication app asking for $16k on Kickstarter

Wednesday, August 22, 2012 - 12:50pm

ShoutOut Radio wants to launch an app it's developed for the Apple mobile platform that allows users to pick a song and send a sample of it to a Facebook friend along with a text message -- sort of an update to the time-honored radio tradition of song "dedications" (except no one else hears it).

Evolver.fm reports "the app will be able to build an instant radio station around any song you 'ShoutOut,' or the ones that are sent to you, and those will consist of full songs."

The 16-grand ShoutOut is trying to raise on Kickstarter will be for marketing the app for iOS, building an Android version, and adding some new features (for which another full-time app developer will be added).

See ShoutOut Radio's Kickstarter page here, and read more in Evolver.fm here.

Economist: Public radio "taking notice" of successful Kickstarter campaigns

Monday, August 13, 2012 - 1:50pm

KickstarterRAIN readers may recall an article in July about public radio stations and program producers alike raising funds via crowdsourcing services like Kickstarter (RAIN coverage here). One of the examples was the program "99% Invisible," which had an already-successful Kickstarter campaign on-going at the time of publication.

That campaign is now over with 99% Invisible raising over $170,000. As you might expect, "other public-radio types are taking notice," repots the Economist.

While popular public radio programs like "This American Life" often "have no shortage of cash," less well-known and more independent programs struggle with "barely enough to keep the wheels turning."

Kickstarter and similar services have proven for some a valuable tool to reverse that situation. Not only do such successful campaigns fund upcoming seasons or projects, but bring new attention. The Economist reports of 99% Invisible: "Since the show will have proved its viability and popularity [on Kickstarter], underwriters should be knocking on [producer and host Roman] Mars' door."

You can find the Economist's article here.

Public radio programs raise funds directly using Kickstarter, GigaOM writer sees trouble for local affliates

Monday, July 23, 2012 - 11:30am

99% Invisible on KickstarterIf you're a regular RAIN reader, you're probably familiar by now with crowdsource funding web service Kickstarter. We highlighted several radio services taking advantage of Kickstarter in April (here) and then later wrote about the online-only Q101's Kickstarter campaign to bring back the Jamboree music festival (here).

Now GigaOM pens an article explaining how Kickstarter and other crowdfunding services could "change public radio forever." Kickstarter could replace the "recurring nightmare" that are pledge drives, GigaOM writes. In fact, several radio programs are already doing this.

GigaOM points to Blank on Blank (a show that "resurfaces 'lost interviews'") and design show 99% Invisible -- both distributed by Public Radio Exchange (PRX) -- as examples. Blank on Blank recently raised $11,337 on Kickstarter. 99% Invisible's Season 3 Kickstarter campaign has raised more than $100,000 as of publication, with 18 days left.

"The potential Kickstarter has for shows like 99% Invisible and Blank on Blank is indeed exciting, because it gives the audience a new way to support them at a much earlier stage," writes GigaOM.

Wired writes, "Because it’s cheaper for local radio stations to play national content than to produce original programming, the projects that get funded are hour-long, weekly, high-production value shows... But the growth of the Internet as a distribution channel is beginning to level the playing field."

Said PRX CEO Jake Shapiro: “It’s a new way to bootstrap new programs, new voices."

"I guarantee that independent public media will never be the same," 99% Invisible producer Roman Mars writes.

Blank on Blank"Mars’s success may end up opening the floodgates for other independent radio producers eying Kickstarter as a funding source," comments Wired.

Both shows are also great examples of how radio programs can innovate on platforms other than the radio dial. Blank on Blank hopes to turn their interviews into animated YouTube videos, while 99% Invisible has created products "so cool, you’d want them even if you weren’t a fan of the show" to raise money on Kickstarter.

GigaOM ponders if this burgeoning trend may spell trouble for public radio local affiliates. "Crowdfunding threatens to further circumvent the local affiliates and their pledge drives — and the effect could be dramatic. What if listeners stopped giving to their local stations and instead just spent all their money to directly fund producers via Kickstarter?"

“They have to rethink their relationship with their audiences,” said PRX's Shapiro.

You can find GigaOM's coverage here and Wired's article on 99% Invisible here. You can also find 99% Invisible's on-going Kickstarter campaign here.

Internet incarnation of FM alt rock station hoping to resurrect Jamboree fest via Kickstarter

Friday, April 27, 2012 - 11:30am

Q101's Kickstarter projectChicago's iconic alternative rock station Q101 has lived an online-only life since its FM frequency, 101.1, was flipped to all-news by Merlin Media in July 2011 (RAIN coverage here). Broadcast Barter Radio Networks purchased Q101's intellectual property and website soon after the flip (RAIN coverage here). 

Now the web-only Q101 is running a fundraising campaign through online service Kickstarter to bring back the Jamboree music festival in 2012.

Q101 hosted the first outdoor "Jamboree" music fest in 1995 (with bands like Bush, The Flaming Lips and Sheryl Crow). Subsequent festivals were held somewhat regularly through 2011.

The 2012 Kickstarter project needs nearly $300,000 in funding. As of publication, Q101 has raised $53,000 with 8 days left in the project. Q101 says the date and venue for the festival will be finalized "the minute this project is funded." No artist line-ups have been announced.

You can find Q101's Jamboree 2012 Kickstarter page here.

Kickstarter is a website that helps raise funding for products, services and ideas. RAIN recently highlighed 5 radio projects on Kickstarter here.

Hat tip to Gaper's Block for their article on Chicagoland music-related Kickstarter projects here.

Entrepreneurs generate fans, and funds, for radio innovations using Kickstarter

Tuesday, April 17, 2012 - 11:00am

Kickstarter, you may know, is an online platform by which entrepreneurs and innovators can crowdsource funding to realize their goals. You post your idea for a project or a business, a fund-raising goal, and your deadline. If you convince enough visitors to pledge money that you meet your goal, you're funded!

Radiosurvivor.com recently published "Five Kickstarter radio projects that worked," a round-up of projects that have been raising money on the Kickstarter platform.

Two are webcasters. BBOX Radio is in Brooklyn, and features local music and arts, and offer a live performance space. Mutiny Radio is also community-based, and originates from its own cafe in San Francisco.

Two other projects have a more international tilt. Radio Tanzania is working to digitize over 100,000 hours of original Tanzanian music, stored on fragile audio tape and mostly recorded in the days after that country gained its independence from colonial rule. They plan to feature content on CD and a website. Radio Ambulante is a Spanish-language show, and features stories of Latin Americans in the U.S. and Latin America.

The last project, Hidden Radio, has raised more than $900-thousand to fund its idea: a device that's a radio receiver and speaker for other portable devices.

Read RadioSurvivor's coverage of these cool projects here.

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