Katz 360

Brian Benedik to exit Katz 360

Wednesday, September 5, 2012 - 12:55pm

Brian BenedikKatz Media Group announced today digital advertising executive Mort Greenberg will join the company as President of Katz 360, effective October 1. He replaces Brian Benedik (pictured), who "will be leaving the company to persue other interests," reports Radio Ink.

Greenberg comes to Katz from Nokia, where he was the Global Head of Advertising Sales for Nokia’s Location & Commerce Division. He has "more than 15 years of industry knowledge including print, television, radio, mobile, online, search, video and social advertising experience," says Katz.

You can find Katz Media Group's press release here and Radio Ink's coverage here.

Katz launches Unidos Digital Network for Hispanic online audio

Tuesday, March 20, 2012 - 11:10am

Katz 360 and Univision Radio National Sales (both divisions of Katz Media Group) have together launched the Unidos Digital Network, specializing in Hispanic online audio.

According to the company announcement, Unidos serves 83 million monthly impressions to three million unique users.

Katz 360 President Brian Benedik said, "Research shows that the Hispanic population has the highest usage with listening to radio online and downloading music. And as the fastest growing population segment — one out of every three Americans will be Hispanic by 2050 — clearly this is an incredible opportunity to reach an exploding marketplace."

Read more here.

Vegas RAIN conference to feature Brian Benedik, Jon Mitchell, Michael Papish

Wednesday, February 22, 2012 - 1:00pm

Brian BenedikToday RAIN announces the addition of three more industry executives to the agenda of RAIN Summit West 2012: Katz 360 Sales President Brian Benedik, Spotify VP of U.S. Adsales Jon Mitchell and Michael Papish, Rovi Corporation Director of Architecture & Innovation.

The conference takes place Sunday, April 15 in Las Vegas (more info below).

Brian Benedik (pictured right) is President of Katz 360 Sales, the Katz Media Group’s digital sales arm, and a RAIN Summits veteran. After starting his career at Eastman Radio in 1993, he was promoted to NY Sales Manager five years later. Benedik served as General Sales Manager of Clear Channel Radio Sales and became President of Christal Radio

Jon MitchellJon Mitchell (pictured left) oversees all elements of the ad business for Spotify in the U.S. He has been with Spotify for more than 4 years and was the founding member of Spotify UK. In January 2011 he moved to the U.S. to launch and build the ad business. Previous to Spotify, Mitchell worked in the UK radio industry for 8 years, serving at Capital FM, Classic FM and other brands.

Michael Papish (pictured right) Michael Papishoversees the Rovi search and recommendations R&D team and helps guide the strategy for recommendation technology in Rovi-powered user experiences. Prior to Rovi -- from 2000 to 2010 -- Papish was CEO and co-founder of MediaUnbound, a profitable entertainment content recommendation technology company which licensed solutions to companies such as Terra Networks, MTVN/Viacom, Ericsson and Motorola. Rovi acquired the assets of MediaUnbound in March 2010.

Other speakers set to appear at RAIN Summit West 2012 include Pandora SVP of Advertising Sales Steven Kritzman, Managing Partner of TAG Strategic Ted Cohen, TargetSpot CEO Eyal Goldwerger and others.

ESPN SVP, Production/Business Divisions Traug Keller will keynote the conference. RAIN will announce more speakers and panel topics in the coming weeks.

RAIN Summit West 2012

RAIN Summit West will take place on Sunday, April 15 at the former Las Vegas Hilton, now called the LVH -- Las Vegas Hotel and Casino. It will conclude with the always-anticipated tradition of the poolside RAIN Reader Cocktail Party.

The Summit is an official “Co-Located Education Program” of the NAB Show. Registration includes access to the NAB Show Exhibit Hall and a catered box lunch. RAIN registrants can save $100 on NAB registration.

For registration and sponsorship information, visit kurthanson.com/rainsummitwest.

Other RAIN Summits are planned for later this year in Dallas (at the RAB/NAB Radio Show) on September 18th, in Minneapolis (at the Conclave) on July 20, and in Berlin, Germany on October 5th.

Radio's denial of Pandora might end up costing them both when ad dollars "move on"

Thursday, December 22, 2011 - 1:25pm

Broadcast radio's squabbling over Pandora's attempts to assert itself as a major player for radio ad dollars has made it on to the pages of The Wall Street Journal. And one expert told the paper this split may end up costing both Pandora and traditional radio in the long run.

You'll recall (here) Arbitron this week issued a statement -- apparently at the behest of its broadcast radio customers -- critical of listening estimates for Internet radio services based on server log data, self-reported listener demographic info, and without a "detailed description of methodology" (like Arbitron's). Market research firm Edison Research has recently been issuing estimates of Pandora's listening with metrics identical to traditional broadcast radio studies (more here). Pandora founder Tim Westergren called Arbitron's statement part of a "concerted effort" to keep Pandora out of the radio ad market as the online radio medium grows into real competition for radio.

"The broadcast industry does not want the world to know about us, basically."

This week's Arbitron statement came as the company is trying to convince its broadcaster clients to support its upcoming Total Audience Measurement product (more here), designed to measure and consolidate on-air, online, and satellite listening.

Late yesterday came news that Clear Channel-owned online ad-sales firm Katz360 -- like Arbitron, a company the counts broadcast radio groups as its main clients -- dropped Pandora from their sales network (see today's top story). (Pandora is far-and-away the most-listened-to webcaster online, dwarfing the online audiences of broadcasters like Clear Channel, CBS Radio, and Cumulus.)

Marketers are making it clear, however, they want a more "all-in-one," cross-platform ratings system to better target their ad messages (see the second-half of this recent RAIN story). Matt Feinberg, a former radio ad-buyer, told the Journal, "There are so many media vehicles out there for consideration the harder you make it for an advertiser or agency to make a decision, the quicker they will move on."

Wall Street Journal subscribers can read their coverage here.

TargetSpot, Katz 360 announce new online audio ad-delivery deals with broadcasters

Friday, December 16, 2011 - 12:05pm

TargetSpotDigital audio ad network TargetSpot this week announced a deal that will have it deliver in-stream audio ads for Spanish Broadcasting System, Inc. (SBS). According to TargetSpot, this will add 1.3 million unique monthly listeners from across SBS' 21 Hispanic-oriented stations. Spanish Broadcasting System has a presence in markets with significant Hispanic populations like New York, Miami, Los Angeles, San Francisco, and Chicago, reportedly reaching 42% of the total U.S. Hispanic population. TargetSpot's ad network now includes more than 80 radio groups and webcasters.Katz360

Meanwhile, Katz Media Group's online audio network Katz 360 expanded its online ad network as well, announcing partnerships with Townsquare Media, Salem Communications, and Deseret Digital Media. Townsquare Media will add 176 radio station streams from 38 markets to the Katz 360 network, plus related websites and access to Townsquare's radioPup mobile app. With Salem Broadcasting brings 95 station streams to Katz 360, 58 of which are in 23 of the top 25 U.S. radio markets. Streams from Deseret Digital Media's three Salt Lake City stations are added as well.

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