Katz rebrands 360 division to PROXi Digital; Radio One digital group in new deal with Radiate

Wednesday, September 18, 2013 - 12:40pm

Katz Media Group's interactive division Katz 360 is being relaunches as PROXi Digital (Katz had made its rebranding intentions public by November of last year, see RAIN here). PROXi will reportedly offer online, mobile, and audience-targeting ad products both in partnership with Katz Media Group's radio and television divisions, and as a third-party network.

A new streaming audio ad product from PROXI, called the Secondary Action Unit, will allow advertisers to employ native advertising with additional custom content in digital radio campaigns. After a regular audio ads runs, the Secondary Action Unit follows up with additional relevant and entertaining content, reports MediaDaily News.

Interestingly, as Katz drops the '360' name, broadcaster Radio One's digital arm Interactive One has picked it up. Interactive One will soon be using Radiate Media's Radiate360 digital marketing for a service aimed at small business in 15 U.S. markets.

"The partnership will give Radio One’s small business radio advertisers access to an array of digital marketing products from Radiate360, including social media, mobile marketing, local search, reputation management, and directory management," reports MediaDaily News. Radiate will train and support Radio One local sales teams for the implementation.

Read more in Mediapost's MediaDaily News here.

Inside Radio looks at "tangled" state of online radio ad sales

Monday, June 3, 2013 - 11:40am

Inside Radio today has an extensive piece on the "tangle" of Internet radio advertising sales.

"Different vendors often touch the same stream and multiple third parties pitch the same ad inventory to buyers," Inside Radio writes. "Increasingly, broadcasters are installing filters and scheduling rules to help untangle the digital ad web for traffic departments and buyers." What's more, companies like TuneIn and AdsWizz themselves will run ads in the streams they aggregate (and those ads could be coming from rep firms like Dial Global or Katz360, which may also be repping the original streams in the first place!). Broadcasters move inventory from vendor to vendor. Webcasters often get less revenue (as more "middle men" are part of the process), and it's harder to make sure listeners aren't getting overloaded by repeated airing of the same ads or campaigns.

"We’ve created a big mess for buyers," Eric Ronning, EVP and chief digital revenue officer at rep firm AdLarge, told the news source. "We’ve unintentionally created a trick welcome mat."

Subscribers can read more at InsideRadio.com.

Katz 360 going global, will be re-branded; Triton hires rep to market services to UK, Ireland

Thursday, November 15, 2012 - 12:25pm

Online audio ad rep firm Katz 360 Sales is going global. Katz Media Group announced yesterday that its digital division is expanding to be a "global interactive ad network" offering "local" and "location-based" audio and video capabilities across "all platforms."

The division will be completely rebranded and rebuilt, according to Katz, over the next few months, with a new brand name and an international sales team. Mort Greenberg, who was recently appointed to President of Katz 360 Sales, will head up the transition.

Meanwhile, Triton Digital announced a new partnership with OXIS Media, who will represent Triton to market its streaming, measurement, loyalty and ad-insertion products to media in the UK and Ireland. OXIS Media has engaged leading radio futurologist James Cridland for the task.

New TargetSpot VP/Radio Sales seasoned veteran of Univision, Katz Media Group

Monday, October 15, 2012 - 12:05pm

TargetSpot today announced that it has appointed Mitch Kline as its new Vice President of Radio Sales. Kline will lead the company's Internet radio ad sales initiatives "focused on broadcast budgets." He will oversee a team of national sales executives tasked with working with advertisers looking to incorporate digital audio into their buys.

Kline has more than 25 years of ad sales experience. He comes to TargetSpot from his previous position as EVP/Director of Sales for Univision Radio, where he oversaw all Univision network, national spot, and local sales. Prior to that, he spent 19 years with Katz Media Group in several senior sales management positions, and helped develop Katz’s first digital business unit.

Katz's Garber challenges Pandora CEO Kennedy's claims of Pandora's effect on AM/FM TSL

Tuesday, May 1, 2012 - 1:10pm

Pandora CEO Joe Kennedy, at last week's Worldwide Radio Summit in Los Angeles, reportedly commented that growth in listening to his service has been coming at the expense of AM/FM radio. Challenged on the source for this assertion by Katz Radio Group EVP/Radio Analysis and Insights Mary Beth Garber (who's been a vocal critic of many of Pandora's claims), Kennedy immediately responded.

Garber remarked in AllAccess (who organized the event), "In 2012, there have been six studies (NPD, two by Mark Kassof, iHeartRadio, Edison and Arbitron's 'Infinite Dial 2012' and the 'Jacobs TechSurvey8'...) that indicate that digital listening is largely in addition to radio listening, not instead of AM/FM radio listening...

"So, what exactly are the sources that support your contentions and that provided you with the statistics you cited?"

Also in AllAccess, Kennedy points to two charts from Radio Today which, despite the research mentioned by Garber, indicate a 5% drop in Time Spent Listening per week to AM/FM from 2010 (chart here) to 2011 (here).

Read coverage from AllAccess here.

Broadcaster clients demand Katz360 focus on "their digital assets"

Thursday, December 22, 2011 - 1:25pm

Pandora dropped by Katz360Katz360, the Clear Channel-owned online ad sales network, has dropped Pandora as a client. Katz360 will no longer sell ads for the webcaster after two years of doing so (find our coverage from August 2009 here). The ad rep firm will transfer its accounts to Pandora's in-house sales team over the next 30 days.

As for why Katz360 dropped Pandora, Katz Radio Group EVP Mary Beth Garber -- an outspoken critic of Pandora -- says it become "too cumbersome to try to fit [Pandora's] completely different requirements into the [sales] packages."

Katz360 also represents pureplay web radio services like AccuRadio (which is run by the same folks who bring you RAIN) and Digitally Imported.

Katz360 president Brian Benedik reportedly told Pandora chief revenue officer John Trimble via email: "Our core Katz Media Group broadcaster clients have demanded that we focus our Katz360 online audio efforts towards their digital assets moving forward."

Katz360"This is hardly a massive blow to Pandora," argues Jennifer Lane in Audio4Cast (Lane founded Net Radio Sales, which was acquired by Katz in 2007). "I am sure that both [Katz360 competitors] Triton [Digital] and TargetSpot will be eager to add them as clients.

"It is a blow to Internet radio as I see it – Clear Channel and Katz have declared war and refused to work together with Pandora to develop the Internet radio marketplace."

The move comes just days after Arbitron issued a statement advising against comparing its own survey-based PPM audience estimates to those of "Internet music services" based on server logs (RAIN coverage here). Many observers argued the statement was in response to Pandora's audience stats released recently (RAIN coverage here).

You can find Jennifer Lane's coverage in Audio4Cast here and more from Inside Radio by subscribing to their daily newsletter here.

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