Online radio listening largely flat as webcasters approach traditional summer slow-down

Wednesday, July 10, 2013 - 12:30pm

Internet radio listening kept to tradition in May remained largely flat across Triton Digital's Webcast Metrics panel of webcasters. The company released its May 2013 Top 20 Ranker yesterday.

Historically, most webcasters in the panel show little movement in the weeks before the "summer doldrums" of decreased webcast listening begin.

Pandora's Average Active Sessions (AAS) was off ever so slightly month-to-month in the Domestic Ranker (U.S. listening only) 6a-12M, Monday-Sunday daypart. Among other leading webcasters, CBS Radio, NPR Stations, and Cox were off about 8%. EMF bounced nearly back to where it was in February and March. (See the chart below for more.)

Top webcasters in the "All Streams" ranking (based on global listening) that don't appear in the Domestic chart include Digitally Imported, Prisa Radio, Karnaval.com, 977Music.com, and Sky Radio. The May 2013 Webcast Metrics Top 20 Ranker is here.

Meanwhile, Pandora has announced its own numbers for the month of June. The webcaster says it streamed 1.25 billion hours in June (down from 1.35 billion in May), but up 17% from a year prior. In March, before Pandora capped free mobile listening at 40 hours per month, it streamed 1.5 billion hours.

Pandora says in June it topped 71 million "active listeners," which is up a bit from May, and up 30% from June of 2012. However, its share of U.S. radio listening dropped from 7.3% in May to just over 7% last month.

Our coverage of Pandora's May 2013 numbers is here.

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