july 2013

July report shows Pandora listening no longer sliding after free mobile usage cap

Tuesday, August 6, 2013 - 1:30pm

Pandora reported 1.28 billion listening hours for July, up marginally from June (1.25 billion hours), and up 14% (1.12) from July 2012. This halts the webcaster's slide in listening hours reported in previous months. In March, before Pandora capped free mobile listening at 40 hours per month, it streamed 1.5 billion hours.

Pandora also reported its share of total U.S. radio listening to be 7.08% last month, and its "active listeners" total to be 71.2 million by month's end. While both these figures reflect year-over-year growth (they were 6.13% and 54.9 million in July 2012), both are relatively flat over June 2013.

Our coverage of Pandora's June 2013 listening is here.

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