Jacobs

Jacobs Media's jacAPPS launches V3 of its radio mobile app platform

Friday, April 20, 2012 - 11:15am

App developer jacAPPS has released the third iteration of mobile applications for radio (and others).

Its V3 is built for larger screens (like tablets), features unlimited horizontal scrolling, social sharing (Facebook, Twitter, e-mail), and album art display.

"Radio station brands are more than just their stream," said jacAPPS VP/GM Paul Jacobs. "They engage with audiences through multiple channels. And the V3 app enables time-shifting, social communication and sharing."

The jacAPPS V3 has also added optional revenue sharing (via Verve Wireless) and "push-messaging" (via Urban Airship). Clients can also updated immediately without going through any approval process.

Read more from jacAPPS here.

jacAPPS to develop mobile apps for Amazon's Kindle Fire

Thursday, March 1, 2012 - 11:30am

Mobile app developer jacAPPS, creator of more than 500 iPhone and Android apps for radio (and other) clients, will now develop applications for Amazon's Kindle Fire.

You probably know the Kindle Fire is Amazon's latest iteration of their popular e-book reader/tablet computer. It has a multi-touch color display, it can stream video and audio, and supports various apps for increased functionality. Consumers snapped up more than 4 million Kindle Fires in Q4 2011.

Paul Jacobs is VP/GM of jacAPPS (which itself is a division of media consultancy Jacobs Media). He said, "While iPads dominate the tablet market, the Kindle Fire represents a surge in high-functioning devices that combine accessing reading material with the app experience... we want our mobile clients to be able to connect with these consumers on these hot new devices."

The jacAPPS client list includes public radio’s "Car Talk," C-SPAN Radio, the Taste Of Atlanta, WEEI/Boston, and many others.

 

If Pandora provides value and a better way to enjoy music, "real radio" question is irrelevant, says Jacobs

Monday, January 23, 2012 - 11:00am

Own a digital camera? Do you take photos with your phone?

Here's why we ask: Consultant Fred Jacobs, in his Jacoblog today, offers a nice analogy of some broadcasters' thinking in regards to Pandora and the argument that it "isn't radio." Imagine it's the 1980s, and you work at Kodak. And someone said this:

"Digital isn’t really photography. Photography is defined as buying a roll of film, inserting it into the camera, taking pictures that exhausts the film supply, removing the film from the camera, and taking the roll of the film to a drugstore or Photomat, waiting a day or two, paying for the processing, and picking up the pictures – some of which look good but most are terrible. That’s photography. So you can’t say that 'digital photography' is really photography because it doesn’t use film and doesn’t need to be processed."

How'd that turn out for Kodak and "real" photography? See, the crux of it is: consumers don't care whether something they find entertaining or useful fits your strict definition or category. If I can watch a film on my tablet, whether or not the industry considers that "seeing a movie" couldn't be more irrelevant to me. What should be relevant to the industry is that I may do this instead of going to the theater. Or watching something on television. And if someone is playing song after song of music that may or may not be in my personal library, perhaps in my car, it doesn't really matter to me whether it fits your definition of radio. But my engagement with it should be relevant to you!

What's important is that your listeners may enjoy this in addition to (or instead of) your content

Back to Fred Jacobs, who asks, "Instead of arguing about whether Pandora is or isn’t radio, wouldn’t it be smarter to learn what consumers are thinking, feeling, and doing – and then incorporate that learning into radio’s brands?"

Read his blog here.

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