Studies show Apple mobile device owners using far more data than others

Thursday, May 31, 2012 - 12:10pm

Among the top 10% of mobile data users, 80% of them are sucking up that bandwidth with an Apple iPhone, says a new report. Focusing on smartphone owners in the 70th percentile and above when it comes to data usage, it's more than three times as likely they own an iPhone than the next most "data-hungry" group of users, Android-on-HTC device owners.

Meanwhile, according to online ad network Chitika, Apple's share of all U.S. smartphone traffic is now 72%; its share of tablet traffic is a staggering 95%.

So, why is it Apple mobile users seem to be using so much more data? Not only are there far more Android devices out there than iPhones, many Android devices are now 4G-enabled (which would intuitively result in more data usage), while Apple's only 4G device is its new iPad in the U.S. (This study, by the way, was done by research firm Analysys Mason, which tracked mobile usage of smartphone users in the U.s. and several European countries.)

TheNextWeb writes, "it’s quite surprising that very heavy data users are sporting an iPhone, suggesting the rich media experience Apple has presented to users is proving to be a hit."

Analysys Mason's press release for its study, "Consumer smartphone usage: key findings from an on-device tracker," is here. TheNextWeb's coverage of the study is here. AllThingsDigital's coverage of the Chitika story is here.

Update to ESPN Radio iPhone app brings healthy dose of new features, iPad-only version

Tuesday, May 15, 2012 - 12:20pm

ESPN Radio iPhone appAs announced at RAIN Summit West 2012, ESPN Radio today updated its iOS mobile apps with new features, including the ability to rewind up to an hour of live programming on some ESPN stations.

The app also offers the ability to create custom sports radio stations, of a sort. Users can enter in up to 5 keywords (like "Chicago Cubs" or "Patrick Kane"), and the app will automatically offer up related shows, podcasts and other content.

Other updates include improved sound quality, faster connections and notifications about ESPN Radio programs. Users can also now cache stations for offline listening, as well as shows, podcasts and other on-demand content.

The update includes a new iPad-only version of the app. The new ESPN Radio app is free, but after 14 days listening to live streams and the custom "My Stations" feature costs $5 to use.

In our experience, it took quite a while to just sign up for an account on ESPN Radio -- a necessary step before getting to any content. After several errors and a reboot of our device, we finally were able to listen to some radio. From there things were smooth sailing. The app is jam-packed with content and various ways to quickly find audio that interests you, whether you're looking for local info or content about specific teams or players.

You can find the app from the iTunes Store here. All Things Digital has more coverage here.

ESPN Radio SVP/Production & Business Divisions Traug Keller revealed details of this app update at RAIN Summit West 2012 in April (RAIN coverage here).

ESPN says their Android mobile app will be updated in June and an app for Windows Phone will arrive in summer. The company also says their app has been downloaded 740,000 times since launching more than two years ago.

Clear Channel updates iPad iHeartRadio app with Custom Radio, more AM/FM stations

Thursday, May 3, 2012 - 12:05pm

iHeartRadio's newly updated iPad appClear Channel has updated its iHeartRadio iPad app, including support for the new iPad's high-resolution Retina Display and "deeper Facebook integration."

The company also says the app now includes iHeartRadio's Custom Stations, which was launched online over six months ago. Streams from Univision and college stations have also been added.

Find more from Clear Channel here.



RAIN reviews Groove 2 and its endlessly interesting mixes of your own music

Tuesday, April 10, 2012 - 11:10am

Groove 2Over the past few days, I've found myself listening to less radio and more of my own music collection via my iPod Touch. Not because I'm in the mood for a single artist or album, but becuase I've discovered an app that essentially turns my music collection into a captivating radio station.

The app is called Groove 2. It works by analyzing the music stored on your iPhone, iPod Touch or iPad and then offering an endless range of music mixes:

  • Mixes of music based on an artist, song or genre
  • "Three of a Kind" mixes that play a series of artists, 3 songs at a time
  • "Better Together" mixes that match two complementary artists
  • "Favorites" that play just music you've listened to frequently

The result is, for all intents and purposes, a mini radio station made up of my own music. As The Next Web writes, Groove 2 acts "just like your own personal DJ."

You can create your own mixes by picking artists and songs, but the real appeal of Groove 2 is that it generates a large, fascinating selection of mixes for you on the home screen. There's even a "Surprise Me" button that picks a random mix of music for you. It's a wonderful way to rediscover music you haven't listened to in a while, or maybe not at all. 

Groove 2 also pulls artist photos and bios from Last.fm, along with music tags to create music mixes. So this morning, for example, Groove 2 suggested I listen to a mix of "glo-fi" music. It turned out to be excellent, though I'd be hard-pressed to explain what "glo-fi" actually is. 

So now, when I'm not sure what I want to listen to, I find myself not opening Pandora or looking for a FM stream. Instead I open up Groove 2 and listen to my own music in a new way.

The app is normally $4 from the Apple App Store, but is temporarily discounted to $2. You can find it here and find more coverage from The Next Web here. -- MS

MOG launches iPad app

Monday, March 26, 2012 - 11:40am

MOG's new iPad appOn-demand music service MOG launched a new app for iPads over the weekend.

Business Insider reports the app "offers an identical list of features as its iPod/iPhone counterpart, the only difference being that the interface fills the iPad's screen." The publication also argues (here) MOG's iPad app debut "makes Spotify's lack of an iPad presence all the more glaring."

It's rumored that MOG is being acquired by Beats Audio, of which major phone-maker HTC is a majority shareholder (RAIN coverage here).

CBS launches "Your Day" iPad app to leverage audience gains for combined local media

Thursday, March 22, 2012 - 12:15pm

CBS yesterday announced it's created and launched the new "Your Day" iPad app, which aggregates content from its local radio, television, and online properties. The app adds content from CBS-owned properties like CNet, CBSSports.com, and Chow.com as well.

The "Your Day" app is free and available for 24 of the top U.S. markets.

MediaPost reports, "One of the key strategies has been to consolidate separate Web properties in a given market into one local online hub. In New York, for example, different sites for WCBS-TV (Channel 2), WFAN, 1010 WINS and WCBS 880 were combined into one property -- CBSNewYork.com -- leading to traffic gains beyond the total of the combined audiences for the four properties." CBS is now duplicating that strategy in 25 markets.

ComScore data shows total listening hours for local CBS radio streams are up 20% 2010-2011, and total listening hours per session are up 18% (interestingly, Triton's Webcast Metrics has shown steady decline in Average Active Sessions for CBS from late 2009 through January 2012 -- you can see that here, and our coverage of the latest Webcast Metrics ratings is here).

According to a recent BIA/Kelsey forecast, local online ad revenue across the country will grow from $21.2 billion this year to $38.5 billion by 2016. The growth in the digital segment will offset slower than anticipated growth in total local media advertising revenues, the company says.

Read MediaPost's coverage of the Your Day app here.

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