interactive

Marketron buys Emmis Interactive

Thursday, October 4, 2012 - 12:15am

Marketron announced today its purchase of Emmis Interactive, the new media technology and consulting division of Emmis Communications.

Marketron's own Marketron Interactive division will absorb the Emmis Interactive software and services, and retain the executive team of Deborah Esayian and Rey Mena. Emmis Communications will continue as a Marketron customer, and retains an economic interest in Marketron's product and service offerings.

Marketron provides business software solutions and services to more than 7,000 media organizations, managing an estimated $15 billion dollars of annual advertising revenue.

Read the press release here.

CBS launches "Your Day" iPad app to leverage audience gains for combined local media

Thursday, March 22, 2012 - 12:15pm

CBS yesterday announced it's created and launched the new "Your Day" iPad app, which aggregates content from its local radio, television, and online properties. The app adds content from CBS-owned properties like CNet, CBSSports.com, and Chow.com as well.

The "Your Day" app is free and available for 24 of the top U.S. markets.

MediaPost reports, "One of the key strategies has been to consolidate separate Web properties in a given market into one local online hub. In New York, for example, different sites for WCBS-TV (Channel 2), WFAN, 1010 WINS and WCBS 880 were combined into one property -- CBSNewYork.com -- leading to traffic gains beyond the total of the combined audiences for the four properties." CBS is now duplicating that strategy in 25 markets.

ComScore data shows total listening hours for local CBS radio streams are up 20% 2010-2011, and total listening hours per session are up 18% (interestingly, Triton's Webcast Metrics has shown steady decline in Average Active Sessions for CBS from late 2009 through January 2012 -- you can see that here, and our coverage of the latest Webcast Metrics ratings is here).

According to a recent BIA/Kelsey forecast, local online ad revenue across the country will grow from $21.2 billion this year to $38.5 billion by 2016. The growth in the digital segment will offset slower than anticipated growth in total local media advertising revenues, the company says.

Read MediaPost's coverage of the Your Day app here.

Data driving new Billboard "On-Demand" chart will be included in Hot 100

Wednesday, March 14, 2012 - 12:30pm

Billboard has created the "On-Demand Songs" chart, based on song plays on subscription online music services. Data from the chart is now included in Billboard's Hot 100.

The weekly chart will rank songs based on "every on-demand play request and plays from unlimited listener-controlled radio channels" available from MOG, Muve Music, Rdio, Rhapsody, Slacker and Spotify (data from Zune and Sony Music Unlimited is planned to be included in the coming weeks). This includes streams as well as tethered downloads, as heard by paying subscribers and free users alike.

Billboards' Hot 100 will now include the streaming data from the new On-Demand Songs chart, plus non-interactive plays from Rhapsody and Slacker. (This is in addition to terrestrial radio plays, digital track sales, plays on video request service Akoo, and audio from on-demand streams from MySpace and Guvera, Yahoo! radio streams and Yahoo! on-demand video plays.)

Nielsen BDS, which collects and processes the streaming data for the chart, says it's tallied more than 4.5. billion audio streams so far this year, including an all-time weekly high of more than 625 million in the past week. The updated Hot 100 and the new On-Demand Songs chart debut tomorrow on Billboard.com and Billboard.biz, and in the next issue of Billboard magazine, available Friday. The On-Demand Songs chart will also be featured each week on www.digitalmusic.org.

Read more from Billboard.biz here.

Social media exec asks, "Why are we sending listeners to Facebook's party?"

Wednesday, February 29, 2012 - 11:35am

Jim Roberts is with Commotion, a subsidiary of Broadcast Electronics which specializes in social media and audience interactivity tools for radio. He says radio needs to re-discover its websites as a source of ad revenue, by using social tools like Facebook and Twitter not as a desination for content, but to pull listeners in.

"If you look at your competition today, it's no longer just the station across town. It's Spotify, Pandora, Slacker, or other services that are causing the disintermediation of music discovery (and even news) from radio and making music consumption much more interactive," Roberts writes in Radio Ink today. "We need our websites to save radio from new threats that are offering something that radio has lost -- interactivity."

He recommends: 

  • Using social media to promote contests and events, but to keep all the relevant content on the website
  • Using the crowdsource power of social media for insight when programming music; and 
  • Getting back to advertising on your site -- it's the only reason Facebook wants your listeners in the first place.

Read Roberts' essay in Radio Ink here.

Triton's Agovino wants radio to go for new revenue with online listening, not traditional on-air budgets

Friday, December 2, 2011 - 12:25pm

Mike AgovinoTriton Media COO Mike Agovino "took to the blog" this week to point out that with October's Webcast Metrics, the total measured online listening audience has now passed 1.6 million "Average Active Sessions (AAS)" for the "workday" daypart (M-F 6A-8P). [AAS is Total Listening Hours (TLH) divided by hours in the reported time period. Similarly to Arbitron's "Average Quarter Hour," you can think of it as "the number of listeners at an average moment within the time period." ]

The online radio audience measured by Triton Webcast Metrics, Agovino says, is growing by about 100,000 AAS every 3 months (see the chart on the right). Should the industry be able to maintain that growth, Internet radio will have a 3 million AAS by 2015 -- 10% of radio's total audience.Webcast Metrics AAS quarterly trends

Agovino took the occasion to explain how  radio's current audience is worth $650-$900 million in revenue to the industry (between pre-roll audio/video ads, instream audio ads, and display ads with typical CPMs).

But he makes another point here too. You may know Arbitron is planning to roll out an "integrated audience" measurement system (see today's top story) -- to tally listening to radio whether its online or over-the-air. Arbitron wants to allow radio to present the online audience using the same traditional broadcast metrics, thereby enabling ad buyers to more easily extend their buys across both platforms. But instead of combining listening, Agovino wants radio to create a new revenue channel. He's suggesting broadcasters should be able to dip into both marketers' broadcast and interactive budgets alike.

"The dimensions of online audio expand the offering way beyond sound to include the interactive, targeting and visual benefits of online ads," he wrote. "Digital, mobile and social budgets are prime targets for this base of impressions... Selling the online audience with the on-air audience relegates publishers to fishing in the same revenue streams as they have always fished. These are not the budgets that are growing, but rather the ones that are shrinking."

Read more from Triton Media COO Mike Agovino here.

Syndicate content