integrated

Arbitron says long-awaited integrated ratings service is "still in the works"

Thursday, October 25, 2012 - 6:45pm

Arbitron's long-awaited cross-platform ratings service (more here) is "still in the works," according to company EVP/COO Sean Creamer on the Arbitron Q3 conference call yesterday. "It's not a question of if, but when, we launch this service."

Creamer said, "the goal is an integrated service so (radio) stations get total credit" for listening, regardless of the platform on which it happens. FMQB reports that for Internet-delivered radio content, the Arbitron service "would use online logs to measure Internet radio listenership and include all types of Web radio, from terrestrial stations' streams to services such as Pandora."

As we reported last month (here), Arbtitron announced an arrangement with comScore and ESPN to measure the sports network's audience for audio, video, and display content across radio, television, the web, and mobile platforms. Mediapost quotes Creamer saying on yesterday's conference call, "This (ESPN) project underscores radio’s importance and relevance in a cross-platform world."

Read more from FMBQ here and Mediapost here.

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