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AdsWizz, StreamGuys partner for ad-insertion product for streams and podcasts

Wednesday, August 22, 2012 - 12:50pm

Streaming provider StreamGuys has announced a partnership with ad-serving and audience measurement firm AdsWizz. The companies will provide webcasters "mobile-friendly, multi-platform streaming solutions with targeted, rich media advertising capabilities."

The two companies have developed a system that inserts "pre-roll" and "mid-roll" audio ads into podcasts. The companies will offer include audio and video instream ad-insertion, which can be targeted to listeners of specific gender, other demographic, geographic data. The StreamGuys/AdsWizz solution supports Flash and Icecast streaming for MP3 and HE-AAC audio formats; as well as Flash and iOS for video.

Read more in the press release here.

AdsWizz VP/Sales & Marketing Patrick Roger will moderate the "Targeted Advertising & Listener Registration" panel at RAIN Summit Europe in Berlin, October 5th. AdsWizz Product Manager Erik Barraud will speak on the Measurement Options for Streaming Audio panel as well.

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