Hubbard

Hubbard's WTOP-FM/D.C. drops ad-insertion for "full simulcast"

Tuesday, December 11, 2012 - 12:15pm

Hubbard Radio D.C. news outlet WTOP-FM has stopped inserting online-only ads into its web streaming, thereby duplicating its on-air programming online.

Senior Regional VP/Market Manager of Hubbard Radio's Washington, D.C. properties, Joel Oxley, explained the move as one to help Arbitron ratings: "Since WTOP is now a simulcast, those listeners can now be added to our Arbitron ratings. For WTOP even a slight move up in ratings can mean a significant rise in revenue." (quote from Inside Radio coverage)

If there are programming differences -- including ads -- between a station's on-air and its stream, Arbitron counts those audiences separately. If the programming is identical, Arbitron can combine the listening. Saga Communications announced a similar move in August (coverage here) for its streaming stations.

TuneIn adds Hubbard Radio stations to web radio directory

Thursday, July 19, 2012 - 12:40pm

TuneInHubbard Radio has added its 21 radio stations' streams to TuneIn's Internet radio directory. Hubbard operates stations in Chicago, Washington, D.C., Minneapolis-St. Paul, St. Louis and Cincinnati.

"We’re thrilled that Hubbard, a top-10 U.S. broadcaster, chose TuneIn as the service to power its digital strategies and listener base expansion," said TuneIn CEO John Donham.

Hubbard Radio"With TuneIn, we’ve made a great leap onto the digital stage and look forward to inviting new listeners to our stations," said Hubbard Radio President/CEO Bruce Reese.

You can find the companies' press release here.

Earlier this month TuneIn added NPR programming (RAIN coverage here). In late June the service added more than 600 streams from 20 major broadcasting companies (including Fox News Radio and Bloomberg Radio; more here), added content from Carolla Digital (more here) and station streams from Entercom, Cox and Emmis (more here).

Industry announcements: Liquid Compass adds to exec team; Triton Digital strikes streaming deal with Hubbard

Tuesday, January 24, 2012 - 9:00am

Streaming delivery network Liquid Compass has named Stephen Guillot Chief Operating Officer. The company also announced today the hiring of Thomas Callahan as Senior Vice President of Sales, and Jaxon Repp as Director of Development.

Guillot is former president of consulting firm Rubicon Solutions. His experience also includes service at NxTV (a provider of digital entertainment services), SuiteLinq (an integrated content provider for the hospitality industry), and On Command Corp. Callahan has experience at CBS Radio, Metro Networks, Standard News Radio Networks, the Associated Press Radio Division, and several radio stations. Repp was most recently at SpireMedia, the Rocky Mountain region’s largest and most successful interactive web development firm. He has founded several digital marketing firms as well.

Also announced today, Triton Digital will provide its end-to-end streaming services for broadcast group Hubbard Radio. Triton will provide streaming, ad injection, and listening measurement for Hubbard’s 17 stations in five major markets. Hubbard recently acquired 13 former Bonneville stations and digital assets in Chicago, Washington, D.C., Cincinnati, and St. Louis.

12/15: WTOP, nation's top-billing station, makes digital a priority

Friday, December 23, 2011 - 11:00am

Hubbard Radio's WTOP (Washington D.C., 103.5 FM) has restructuerd and expanded its workforce to "unify digital and broadcast staff." The station says its aiming to "redefine the news workflow. Instead of the traditional model which takes broadcast content and tries to fit it into a digital hole, WTOP’s strategy will focus on the creation of news stories at the beginning of a process. A story’s execution will be determined at its origin. It will then be optimized for all the distribution platforms WTOP offers: radio, web, Facebook, Twitter and mobile." (read more here)

D.C. news outlet will make online "as high a priority as radio"

Thursday, December 15, 2011 - 1:10pm

WTOP.comHubbard Radio's WTOP (Washington D.C., 103.5 FM) has restructuerd and expanded its workforce to "unify digital and broadcast staff." The station says its aiming to "redefine the news workflow. Instead of the traditional model which takes broadcast content and tries to fit it into a digital hole, WTOP’s strategy will focus on the creation of news stories at the beginning of a process. A story’s execution will be determined at its origin. It will then be optimized for all the distribution platforms WTOP offers: radio, web, Facebook, Twitter and mobile."

The Washington Post reports that WTOP intends to "to make online news as high a priority as radio and in some cases break news online first."

"The future is digital and WTOP will be the leader heading into that future," said VP of News and Programming Jim Farley.

One of the many changes includes having "both a digital editor and a radio editor working together 24/7," said Farley. "No other radio station in America does this."

Here's just a few of the moves WTOP has announced: John Meyer, WTOP's current director of digital operations moves to the newsroom as the new architect of the social and digital strategy. News director Mike McMearty will become senior news director, as assistant news director Mitchell Miller is promoted to news director. Digital editor Gary Emerling becomes the senior digital editor. And former WABC PD Laurie Cantillo joins WTOP to serve in the same role.

"The moves signal a growing digital role at WTOP, which already attracts 600,000 page views and 122,000 unique visitors on a typical day," writes Inside Radio.

You can find more coverage from the Washington Post hereRadio-Info here, Talkers.com here and subscribe to Inside Radio here to read their coverage.

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