Beats buying MOG to offer consumers "integrated experience...from point of discovery to point of playback"

Monday, July 2, 2012 - 11:35am

MOGIt's official: audio technology company Beats Electronics is acquiring music streaming service MOG, reports USA Today.

Terms of the deal have not been disclosed, but the L.A. Times and pin the figure at less than $10 million. Engadget writes, "MOG is said to have raised $33 million in funding to date, so that might give you a ballpark figure."

We first heard rumors about the acquisition in March (RAIN coverage here). Beats Electronics is the company behind those iconic Beats By Dr. Dre headphones. It's also partly owned by major mobile device maker HTC (though it's "unclear how or whether" that company is involved in this deal, reports Engadget).'s Eliot Van Buskirk sees possibilities for HTC though: "Between Beats, MOG, and its own stuff, HTC can now connect the dots between smartphones, headphones/speakers, and a freemium music subscription, offering ample opportunities for bundling and co-branding."

"Time will tell exactly how we integrate our products and services," said MOG founder/CEO David Hyman. "The addition of MOG's music service to the Beats portfolio will provide a truly end-to-end music experience."

"For now, MOG will remain the same product today as it was yesterday and offer the same rich experience," said Beats president/COO Luke Wood. "What we do know is that we're committed to offering an integrated experience for the consumer — from the point of discovery to the point of playback."


MOG was founded in 2005. Though an on-demand music service like Spotify, MOG has long offered noteworthy streaming radio services (find RAIN's review of their radio offerings from 2009 here). It offers 16 million songs and reportedly has around 500,000 registered users.

MOG has actively partnered with device- and automakers, including BMW, Ford, Logitech, Samsung, LGBarnes & Noble and others.

You can find more coverage from USA Today here, the L.A. Times here, Engadget here and here.

Studies show Apple mobile device owners using far more data than others

Thursday, May 31, 2012 - 12:10pm

Among the top 10% of mobile data users, 80% of them are sucking up that bandwidth with an Apple iPhone, says a new report. Focusing on smartphone owners in the 70th percentile and above when it comes to data usage, it's more than three times as likely they own an iPhone than the next most "data-hungry" group of users, Android-on-HTC device owners.

Meanwhile, according to online ad network Chitika, Apple's share of all U.S. smartphone traffic is now 72%; its share of tablet traffic is a staggering 95%.

So, why is it Apple mobile users seem to be using so much more data? Not only are there far more Android devices out there than iPhones, many Android devices are now 4G-enabled (which would intuitively result in more data usage), while Apple's only 4G device is its new iPad in the U.S. (This study, by the way, was done by research firm Analysys Mason, which tracked mobile usage of smartphone users in the U.s. and several European countries.)

TheNextWeb writes, "it’s quite surprising that very heavy data users are sporting an iPhone, suggesting the rich media experience Apple has presented to users is proving to be a hit."

Analysys Mason's press release for its study, "Consumer smartphone usage: key findings from an on-device tracker," is here. TheNextWeb's coverage of the study is here. AllThingsDigital's coverage of the Chitika story is here.

HTC showcases new smartphones' "one-touch" access to in-car web radio

Tuesday, May 8, 2012 - 11:35am

Phone maker HTC has released a new video showcasing the company's new Android smartphones' in-car web radio features. The phone connects to a car dashboard via Bluetooth or HTC's own in-car wireless 3.5mm connector (RAIN coverage here).

The phone then enters the "HTC Car" mode, which the company says puts 60,000 web radio stations "one touch away." It appears HTC Car's web radio directory is powered by TuneIn. It features location- and genre-based browsing, plus song searching.

You can find HTC's in-car web radio feature video below.

Rumor says on-demand service MOG acquired by Beats Audio

Tuesday, March 20, 2012 - 11:10am

The San Francisco Chronicle today says, according to a "single source" (which it says categories it as a rumor), audio technology company Beats Audio (partly owned by mobile device manufacturer HTC) has acquired on-demand music service MOG.

News first broke last month that MOG was discussing various exit options with potential buyers (RAIN coverage here). Beats Audio, which makes the popular Beats by Dr. Dre headphones, but also audio processing for music, was reportedly close to launching an online music subscription service of its own in February.

Here's the Chronicle's coverage.

HTC accessory wirelessly streams web radio from smartphones to car stereos

Friday, March 2, 2012 - 11:15am

HTC's new in-car music accessoryPhone maker HTC will soon offer an accessory that allows smartphones to wirelessly stream audio to any car stereo with a 3.5mm input jack.

The device is small, almost like a USB flash drive. It connects to a car stereo through a 3.5mm jack, then to a smartphone through Bluetooth or microUSB cable. Then the user can play any audio from any app from their smartphone to their car stereo.

HTC's upcoming new Android devices will feature a revamped in-car UI for playing music (RAIN coverage here). That UI will reportedly come up automatically when the phone connects to HTC's in-car accessory.

No word yet on pricing, but Phandroid has more coverage here.

TuneIn strikes new deals with HTC, talkSPORT

Thursday, March 1, 2012 - 11:30am

TuneInOnline radio aggregator TuneIn has reached new partnerships with phone maker HTC and UK commercial sports broadcaster talkSPORT.

The deal with HTC will result in TuneIn's Andriod app coming pre-loaded on new HTC One smartphones. Those devices will boast other web radio-friendly features (RAIN coverage here).

TuneIn's partnership with talkSPORT will bring the latter's lineup of talk programs and soccer broadcasts to TuneIn's directory.

You can find more in TuneIn's press release here and Radio World's coverage here.

Syndicate content