groupm next

Top-notch coverage of yesterday's RAIN Summit

Wednesday, September 18, 2013 - 12:40pm

After we recover from the rush of yesterday's successful RAIN Summit Orlando event (and today's iTunes Radio launch), we'll get cracking on our own coverage of the Summit. In the meantime, our colleagues at news sources like Tom Taylor Now, Inside Radio, Radio Ink, and AllAccess were at the event, and all have published coverage of their own.

One of yesterday's most compelling Summit panel discussions addressed the contentious issue of online "simulcasting" versus the use of ad-insertion technology (Taylor, Inside Radio, and Radio Ink all led their coverage with it). The panel consisted of Saga's Steve Goldstein, Triton Digital's Mike Agovino, OMD's Natalie Swed Stone, AdsWizz's Alexis Van de Wyer, and Greater Media's Tom Bender.

The speakers on the panel -- broadcasters included -- acknowledged the attraction of customizable pureplay webcasts with few (or no) commericals, and agreed that broadcasters need to offer more than "an extension of the tower."

At least as "buzz-worthy," judging by the coverage, was Entercom president and CEO David Field's keynote address. A few contentious points may have been expected, what with a broadcast group head keynoting such a conference. Field, as you can read, insisted that the audio consumption "pie is growing," and that's for broadcast radio too. More controversially, he challenged the veracity of Pandora's self-described 7% share of overall U.S. radio listening, and contended that the webcaster's granular ad-targeting actually makes them a less efficient advertising vehicle. He says radio gets the "bonus weight" of delivering ad messages to non-targeted demos.

A research presentation from GroupM Next caught industry journalists' attention -- notably their finding that nearly half of Pandora and iHeartRadio users say they plan to switch to Apple's iTunes Radio product when it launches today -- even before testing it. Also making news was the strong the desire for a "connected-dashboard" car among younger demos. Newly-appointed RAIN managing editor Brad Hill moderated a discussion panel on this very topic. Read his coverage of "The Race to the Dashboard" here.

Also, please see our coverage of the 2013 RAIN Internet Radio Awards here.

Thanks to our colleagues for their coverage of RAIN Summit Orlando. Read more from Tom Taylor Now here, Radio Ink here and here, in AllAccess here, and at here.

GroupM Next execs to present study on Net radio listenership at RAIN Summit Orlando 9/17

Monday, July 8, 2013 - 12:45pm

Research firm GroupM Next says its latest data shows Internet radio listeners are younger, more affluent, listen in more places, and are more open and responsive to ads (on online radio) than those who listen mainly to AM/FM. Two GroupM Next executives will present this data at RAIN Summit Orlando on September 17.

We reported on the new GroupM Next whitepaper called "The Internet Radio Marketplace: Who Listens, Where, and Why You Should Care" last month in RAIN here.

Jesse Wolfersberger (right), who is Director, Consumer Insights will be joined by insights team manager Steve Sherfy (left) at RAIN Summit Orlando. They plan to address the future of streaming radio, consumer behavior, and implications for brands from the advertising agency perspective, and include recommendations on ways that streaming content providers can optimize the opportunity for advertisers.

RAIN Summit Orlando is this year's RAIN Summits fall event, and an official partner event to The Radio Show produced by the NAB and RAB. RAIN Summit Orlando begins at noon on Tuesday September 17 at the Rosen Shingle Creek Resort. Entercom Communications president and CEO David Field will make a keynote presentation.

Study paints streaming radio listeners as younger, more affluent, and more receptive to ads on online radio

Wednesday, June 19, 2013 - 12:50pm

There's a new study out from GroupM Next that it says shows Internet radio listeners are younger, more affluent, listen in more places, and are more open and responsive to ads (on online radio) than those who listen mainly to AM/FM.

According to the research, avid Internet radio listeners averaged 34 years of age, with the typical broadcast listener at 47. Yet both groups have the same average income -- meaning the Net radio fan attained his/her level of affluence 13 years earlier.

Inside Radio today reported on the white paper, called "The Internet Radio Marketplace: Who Listens, Where, and Why You Should Care." GroupM Next, by the way, is the firm that said it found 34% of respondents it surveyed would switch from their current favorite webcast service to the forthcoming iTunes Radio from Apple, sight-unseen (reported here).

More than 40% of Internet radio listeners reported listening to streaming radio at every location listed in the study ("home, work, car, gym and/or while running errands"). GroupM Next calls the workplace and the gym the emerging "earbud markets."

"Smartphones are freeing consumers to listen to Internet radio in more locations, with greater privacy and less distraction," the report comments.

Of course, AM/FM's traditional stronghold is the car. The company's Steve Sherfy blogged about another finding of the study: "The inclusion of in-dash digital audio increased consumers' auto purchase intent by 14%. There are very few, if any, non-performance features that have similar sway over a potential buyer's checkbook."

GroupM Next says their data shows Internet radio listeners are more open to receiving advertising, and less likely to take measures to avoid it, than broadcast radio listeners. And for the ads they do hear, Net radio fans are twice as likely to have purchased a product which they hear advertised on Internet radio in the last month, compared to broadcast partisans.

See the paper from GroupM Next here, and read Sherfy's blog here.

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