Goldwerger

TargetSpot, SiriusXM name new CEOs; HuffPo exec joins CCE digital team

Tuesday, April 30, 2013 - 11:50am

TargetSpot's Eyal Goldwerger (pictured) has stepped down as CEO as part of what's being called a "planned reorganization." He will continue to advise the company's board, and he remains a shareholder.

TargetSpot is the largest online audio sales network. Goldwerger delivered a "POV" address at RAIN Summit West earlier this month in Las Vegas (coverage of his speech, and audio, is in RAIN here). Goldwerger joined TargetSpot as CEO in 2009. CRO Mitch Kline and CTO Leigh Newsome will serve as "co-CEOs" to replace him.

News also broke this morning that satellite broadcaster SiriusXM Radio has named interim CEO James Meyer as Mel Karmazin's fulltime replacement as CEO, effective immediately.

Finally, Clear Channel Media and Entertainment has brought on former Huffington Post executive Brian Kaminsky as EVP of operations for the digital division.

RAIN Summit recap: TargetSpot examines Hispanic and African American Net radio listeners

Thursday, April 25, 2013 - 11:35am

TargetSpot CEO Eyal Goldwerger encouraged RAIN Summit West attendees to look to multicultural audiences for marketing opportunities. Goldwerger delivered one of the day's two "POV" addresses, extolling the likely benefits of marketing to Hispanic and African American audiences via Internet radio.

Earlier this week we covered news of a study from The Media Audit (here) which focused on Internet radio adoption in the Hispanic audience segment.

The TargetSpot research revealed that while mobile device adoption in these segments is similar to that of the general U.S. population, African American Net radio listeners are even more prone to listen on mobile devices. Calling it an "early adopter market," Goldwerger revealed African Americans respondents were almost twice as likely to own an in-car Internet radio device as the general population (26% to 14%), and that African Americans' listening on all mobile devices topped the general index (see screenshot).

Goldwerger called multicultural listeners' social engagement -- both while listening, and engagement with services themselves -- "one of the biggest upsides of this market segment." In the study, 70% of Hispanic listeners reported being on a social media site while listening to Internet radio, topping the level for the general population (60%). African American listeners' engagement wasn't quite as high, yet still topped overall levels. Both market segments surpassed overall population numbers in other social media behvavior like "link Internet radio profile to social network," "share a station, band, or artist," and "look at what others are listening to."

The study also examined these populations propensity to shop online (and how that relates their listening habits), their recall/response rate to online radio ads, and specfics that make these segments "extremely attractive demos" for online advertisers.

You can listen to Goldwerger's entire presentation from RAIN Summit West here. All of the audio from the Las Vegas event is available on this website (look in the right-hand margin of www.KurtHanson.com).

We hope to see you Sunday in Vegas for RAIN Summit West!

Friday, April 5, 2013 - 11:50pm

We hope you've planned to join us this Sunday for RAIN Summit West at the LVH Hotel in Las Vegas.

As you probably know, our Las Vegas Summit is our annual full-day Internet radio conference and a co-located education program of the NAB Show. Now in its 12th year, it's the premiere learning and networking event for the industry focused on radio and the Internet.

This year RAIN Summits is very happy to have partnered with online radio tuning service and mobile listening app maker TuneIn to stream live audio from the event (using Backbone Networks technology). If you're not able to attend, you'll be able to listen to live audio of RAIN Summit panels, presentations, and keynote speeches during the event. TuneIn will also archive the audio for later listening. (We'll post the link to the live audio stream here on Sunday.)

One of the industry thought leaders joining us will be Targetspot CEO Eyal Goldwerger (pictured left), to give a "POV" (point of view) address. TargetSpot is the nation's largest digital audio ad network, with nearly 40 million unique listeners to its more than 85 radio group and pureplay affiliates, nearly two-thirds of the online listening population. TargetSpot recently added six new partners to its network, including Songza and Radionomy (see RAIN here). Goldwerger is a board member of Galil Software, and was CEO of XMPie, Inc., which Xerox purchased in 2006.

One topic which will undoubtedly be on many Summit-goers minds is Apple's nearly-certain entrance into the Net radio field. Today we hear Apple may be close to label deals affording them royalty rates at half what Pandora pays!

Our panel "The Song Plays On" is dedicated to the issue of webcasting royalties, and ways services and the industry might work together better. We're very happy to welcome to the panel and to RAIN Summit composer, arranger, and performer Patrick Laird (pictured right), cellist and founder of the group Break of Reality. Last fall when multi-platinum artists signed on to an "open letter" ad critical of webcaster Pandora's efforts for royalty reform, Laird took his own stand and wrote an op-ed for The Hill in strong support of our medium.

He wrote: "It is clear that the effectiveness of internet radio with regard to both product sales and promotional power is overwhelming, and the success and expansion of these companies are of the utmost importance for the future of our group. Internet radio creates an unparalleled opportunity for us to reach millions of people who otherwise might not discover music like ours" (see our coverage here). Laird's an Eastman School of Music graduate with a Performer's Certificate. (Listen for Break of Reality music during breaks at the Summit!)

Broadcast Music, Inc. (BMI) is one of three "performance rights organizations" in this country that collects license fees from businesses that use musical compositions, and distributes royalties to songwriters, composers, and music publishers. David Levin (left) was named BMI VP/New Media & Strategic Development in October, and he leads digital revenues efforts for BMI. Prior to his current position, Levin spent 12 years at Sony Music Entertainment, where he rose to SVP/Digital Sales. He was also VP/New Media and Senior Director/Online Marketing at Sony. He was Director of Marketing at GetMusic.com, a joint venture of Bertelsmann and Universal, and managed market research for BMG.

"The Song Plays On" will be moderated by attorney David Oxenford (more here), widely-regarded as one of the foremost experts on the matter of webcasting royalties. Our other panelists include Brad Prendergast of SoundExchange, Ted Cohen of TAG Strategic, and Rusty Hodge from Soma FM (more info on these three here).

Our RAIN Summit keynote speakers on Sunday will be RAB president and CEO Erica Farber (more in RAIN here) and Rhapsody International president Jon Irwin (more here). More information, including a complete agenda and list of speakers, is available on our RAIN Summit West page.

TargetSpot releases whitepaper on Net radio listening trends presented at RAIN Summit

Thursday, May 10, 2012 - 12:00pm

Digital audio ad network TargetSpot has officially released the results of its latest annual Digital Audio Benchmark and Trend study.

TargetSpot CEO Eyal Goldwerger presented some of the top data points of the study at our recent RAIN Summit West conference in Las Vegas. For some of the study's most interesting findings, see our coverage here. Additionally, you can watch video of Goldwerger's presentation, as well as every other presentation, speech, interview, and panel from RAIN Summit West at RTTNews here.

Parks Associates conducted the study for TargetSpot, and surveyed one-thousand Internet radio listeners in the U.S. in January of this year. A free, detailed synopsis of the research is available from TargetSpot here.

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