first listen

New York Times "Press Play" streaming music premiere service echoes NPR feature

Friday, May 31, 2013 - 12:35pm

Earlier this month The New York Times launched Press Play, an interactive music discovery section on its website the premieres new music chosen by editors, streaming albums set to be released that week. It's an interesting offering for a traditional media outlet via its digital presence -- and demonstrates the power of a curated music experience.

Poynter.org brings up the obvious parallel to NPR Music's "First Listen" feature.

"We are getting offered plenty, as you can imagine," Jeremy Egner, a senior staff editor on the Times' culture desk, told Poynter. "We're not having death matches with NPR people over this record or that."

Read more in Poynter.org here.

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