festivals

Deezer will tag along with you at the festival to make you a personalized playlist

Thursday, January 10, 2013 - 12:05pm

Global (but so far, not U.S., see RAIN here) online streaming service Deezer seems to have come up with a unique way to deliver a listening experience based on your musical tastes: it'll follow you around at music festivals.

RFID (radio frequency identification) chips transmit data from whatever they're attached to, for automatic identification and tracking (it's quick and easy to inventory your warehouse if every piece of product has one of these tiny, low-cost chips attached).

Now, Deezer says, they'll use RFID wristbands for a new service called "Where Was I Last Night?"

"Through the use of RFID chips, Deezer will know every single spot you stood at a festival, what you were listening to and when, and play it all back to you the next day," reports Digital Music News.

Read more in Digital Music News here.

Music festival video streams could mean an ad revenue windfall for show producers

Friday, October 12, 2012 - 12:35pm

Pollstar says, "this year might also go down as the year when (music festival) live-streams started crossing into mainstream."

About a third of this weekend's Austin City Limits Music Festival's 130 bands will have their sets streamed via YouTube. ACL will offer multiple channels from several stages, Pollstar reports, "and the production has increasingly taken on the polish of a live television broadcast." This year's Coachella festival offered three live streams of video; Lollapallooza offered two distinct channels.

AEG Digital Media has produced streaming for fests like Coachella. Chris Roach, the company's head of business development, told Pollstar, "We’ve seen the average view time is over an hour in one sitting. That’s a pretty engaged eyeball for an advertiser to put their dollar against." C3 Presents, which produces the Lollapalooza and Austin City Limits fests, says the number of stream viewers has climbed into the "high millions."

Read more in Pollstar here.

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